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RTR Sports
RTR Sports LTD is a British consultancy firm specializing in sport marketing with headquarters in London. It was founded in 1999 by Riccardo Tafà. Its main focus is providing personalized services to companies wishing to use sport as a communication tool in order to reach their reference market in a targeted way. History In 1999, after several years in the UK sports sponsorship industry with clients such as Williams F1, Riccardo Tafà chose to open his own independent sports marketing agency and RTR Sports Marketing was born. With a special focus on motorsports, RTR built a large and across-the-board portfolio, working with various brands and personalities, such as Infostrada, Ducati, Honda, Yamaha Motor Racing, VidiVici, Valentino Rossi, Abarth, Toro Rosso, Coca-Cola, Acer Inc., BMW, EA Sports and many more. Nowadays, RTR Sports Marketing is one of the few Authorized Agencies for Dorna Sports, the commercial rights holder for the motorcycling sport of MotoGP, and keeps on wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toro Rosso
Scuderia Toro Rosso (; literal translation of "Red Bull Racing Team"), commonly known as Toro Rosso or by its abbreviation STR, was an Italian Formula One racing team. It was one of two Formula One teams owned by Austrian beverage company Red Bull, the other being Red Bull Racing. Toro Rosso functioned as a junior team to Red Bull Racing, with the aim of developing the skills of promising drivers for the senior team. The team made its racing début in the season, moving to complete independence from its sister team in . The team changed its name to Scuderia AlphaTauri in to promote parent company Red Bull's fashion label of the same name. The team was established after Paul Stoddart sold his remaining interest in the Minardi team at the end of 2005 to Red Bull's owner, Dietrich Mateschitz, and Minardi was renamed Toro Rosso. Mateschitz subsequently struck a 50/50 joint-ownership deal with former Formula One driver Gerhard Berger before the start of the season. In late Novem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McLaren F1 Team
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formula One team after Ferrari, having won races, 12 Drivers' Championships and 8 Constructors' Championships. McLaren also has a history of competing in American open wheel racing, as both an entrant and a chassis constructor, and has won the Canadian-American Challenge Cup (Can-Am) sports car racing championship. The team is a subsidiary of the McLaren Group, which owns a majority of the team. Founded in 1963 by New Zealander Bruce McLaren, the team won its first Grand Prix at the 1968 Belgian Grand Prix, but their greatest initial success was in Can-Am, which they dominated from 1967 to 1971. Further American triumph followed, with Indianapolis 500 wins in McLaren cars for Mark Donohue in 1972 and Johnny Rutherford in 1974 and 1976. Afte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grand Prix Motorcycle Racing
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start of the twentieth century and large national events were often given the title Grand Prix. The foundation of the Fédération Internationale de Motocyclisme as the international governing body for motorcycle sport in 1949 provided the opportunity to coordinate rules and regulations in order that selected events could count towards official World Championships. It is the oldest established motorsport world championship. Grand Prix motorcycles are purpose-built racing machines that are unavailable for purchase by the general public and unable to be ridden legally on public roads. This contrasts with the various production-based categories of racing, such as the Superbike World Championship and the Isle of Man TT Races that feature modified ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dorna Sports
Dorna Sports, S.L. is the commercial rights' holder for the motorcycling sport of Grand Prix racing. Established in 1988 as an international sports management and marketing company, it is headquartered in Madrid, with branch offices and/or subsidiaries in Barcelona, Amsterdam, London and Rome. Established by Banco Banesto as Dorna promoción del deporte, the company was sold to CVC Madrid in 1998 as the operation developed internationally and was renamed Dorna Sports. Private equity group Bridgepoint has been the majority shareholder of Dorna since 2006. Rights holdings Since 1992 Dorna has been the exclusive holder of all commercial and television rights relating to the World Championship series and since 2013 the Superbike World Championship. The company also participates in the management and marketing of other motorsports properties, including: the Spanish Road Racing Championship (CEV), the British Superbike Championship (BSB) and the Trials World Championships (Indoor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EA Sports
EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as ''FIFA'', ''NHL'', ''NBA Live'' and ''Madden NFL''. Most games under this brand are developed by EA Vancouver, the Electronic Arts studio in Burnaby, British Columbia as well as EA Tiburon in Maitland, Florida. The main rival to EA Sports is 2K Sports. Notably, both companies compete over the realm of NBA games, with 2K releasing the ''NBA 2K'' series. Konami is its rival in association football games with their own series, ''eFootball''. For several years after the brand was created, all EA Sports games began with a stylized five-second video introducing the brand with Andrew ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Acer Inc
Acer Inc. ( ) is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City. Its products include desktop PCs, laptop PCs ( clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals, as well as gaming PCs and accessories under its Predator brand. Acer is the world's 5th-largest PC vendor by unit sales as of September 2022. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer, and distributor of products, while performing production processes via contract manufacturers. Centre for Research on Multinational Corporations, Bart Sleb, 2005 Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abarth
Abarth & C. S.p.A. () is an Italian racing and road car maker and performance division founded by Italo-Austrian Carlo Abarth in 1949. Abarth & C. S.p.A. is owned by Stellantis through its Italian subsidiary. Its logo is a shield with a stylized scorpion on a yellow and red background. History 1949: Abarth & C. Carlo Abarth was sporting director of the Cisitalia racing team starting in 1947. The following year, the manufacturer folded, and founder Piero Dusio flew to Argentina. Abarth, funded by Armando Scagliarini, took over Cisitalia's assets and on 31 March 1949, Abarth & C. was founded in Bologna. Carlo's astrological sign, Scorpio, was chosen as the company logo. From the Cisitalia liquidation, Abarth obtained five 204 sports cars (two complete Spiders and three unfinished), a D46 single-seater, and various spares. The Cisitalia 204s were immediately rechristened Abarth Cisitalia 204A. Abarth proceeded to build and race a series of sports cars developed from these last ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sport Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchang ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Valentino Rossi
Valentino Rossi (; ; born 16 February 1979) is an Italian former professional motorcycle road racer and nine-time Grand Prix motorcycle racing World Champion. Nicknamed ''The Doctor'', he is widely considered to be one of the greatest motorcycle racers of all time, with some labelling him as the greatest ever. He has nine Grand Prix World Championships to his name, seven of which were in the premier 500cc/MotoGP class. He holds the record of most premier class victories, with 89 victories to his name. He won premier class World Championships with both Honda and Yamaha. He is also the only road racer to have competed in 400 or more Grands Prix, and rode with the number 46 for his entire career. After graduating to the premier class in 2000, Rossi won the final 500cc World Championship (becoming the last satellite rider to win the top-class title to date) and the 8 Hours of Suzuka with Honda in 2001. He also won MotoGP World Championships with the factory Honda Team in 2002 a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yamaha Motor Racing
Yamaha MotoGP Racing or Yamaha Factory Racing is the official Italian-Japanese factory team of Yamaha in MotoGP. The team was founded in 1999 following the retirement of Wayne Rainey, who had run a factory-supported team in the 500 cc class for the previous two years, with Kenny Roberts and Giacomo Agostini having run their own works supported teams before him. The team was originally based in the Netherlands but was relocated in Italy in 2002. History Max Biaggi and Carlos Checa raced for the team from 1999 to . Biaggi achieved a total of 8 race wins in that period, first riding the Yamaha YZR500 and later the Yamaha YZR-M1 in 2002. In , Checa was joined by Marco Melandri. The team had an average season with no podium finishes. For , Valentino Rossi joined Checa at the team. Rossi got 9 wins and won the championship. Colin Edwards joined the team for , when Rossi once again won the championship, collecting 11 wins. Rossi and Edwards stayed with the team for . Rossi earned ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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