RTR Sports LTD is a

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

consultancy firm specializing in

sport marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

with headquarters in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. It was founded in 1999 by Riccardo Tafà. Its main focus is providing personalized services to companies wishing to use sport as a communication tool in order to reach their reference market in a targeted way.

History

In 1999, after several years in the UK sports sponsorship industry with clients such as

Williams F1 Williams Grand Prix Engineering Limited, currently racing in Formula One as Williams Racing, is a British Formula One motor racing team and constructor. It was founded by former team owner Frank Williams and automotive engineer Patrick Head ...

, Riccardo Tafà chose to open his own independent sports marketing agency and RTR Sports Marketing was born. With a special focus on motorsports, RTR built a large and across-the-board portfolio, working with various brands and personalities, such as Infostrada,

Ducati Ducati Motor Holding S.p.A. () is the motorcycle-manufacturing division of Italian company Ducati, headquartered in Bologna, Italy. The company is directly owned by Italian automotive manufacturer Lamborghini, whose German parent company is Au ...

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...

Yamaha Motor Racing Yamaha MotoGP Racing or Yamaha Factory Racing is the official Italian-Japanese factory team of Yamaha in MotoGP. The team was founded in 1999 following the retirement of Wayne Rainey, who had run a factory-supported team in the 500 cc class ...

, VidiVici,

Valentino Rossi Valentino Rossi (; ; born 16 February 1979) is an Italian former professional motorcycle road racer and nine-time Grand Prix motorcycle racing World Champion. Nicknamed ''The Doctor'', he is widely considered to be one of the greatest motorcyc ...

Abarth Abarth & C. S.p.A. () is an Italian racing and road car maker and performance division founded by Italo-Austrian Carlo Abarth in 1949. Abarth & C. S.p.A. is owned by Stellantis through its Italian subsidiary. Its logo is a shield with a styliz ...

Toro Rosso Scuderia Toro Rosso (; literal translation of "Red Bull Racing Team"), commonly known as Toro Rosso or by its abbreviation STR, was an Italian Formula One racing team. It was one of two Formula One teams owned by Austrian beverage company Red ...

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

Acer Inc. Acer Inc. ( ) is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City. Its products include desktop PCs, laptop PCs ( clamshells, 2-in-1s, co ...

, BMW,

EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" ...

and many more. Nowadays, RTR Sports Marketing is one of the few Authorized Agencies for

Dorna Sports Dorna Sports, S.L. is the commercial rights' holder for the motorcycling sport of Grand Prix racing. Established in 1988 as an international sports management and marketing company, it is headquartered in Madrid, with branch offices and/or subs ...

, the commercial rights holder for the motorcycling sport of

MotoGP Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...

, and keeps on working with many national and international clients wishing to use sports as a communication platform. While MotoGP sponsorship sure is one of the core businesses, the agency also focuses on Formula 1 and Formula E sponsorship and activations. Early work in the pinnacle of 4-wheel racing feature projects with the McLaren Formula 1 Team and, more recently, with

Andretti Autosport Andretti Autosport is an auto racing team that competes in the IndyCar Series, Indy Lights, Indy Pro 2000, and Formula E. The team also has a 37.5% ownership stake in the Australian Supercars Championship touring car team, Walkinshaw Andretti ...

References

{{Reflist

External links

RTR Sports Marketing's website
Sports management companies