Runa LLC
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Runa LLC
Runa LLC is a privately held organic Amazonian beverage company that processes and sells guayusa. The company is based in Brooklyn, New York, with offices in Quito and Archidona, Ecuador. It was founded in 2008 by two Brown University graduates, Daniel MacCombie and Tyler Gage. The company operates the world's only guayusa processing facility, which is located in Archidona. Runa began selling bagged guayusa on the East Coast in October 2010 in natural food stores and supermarkets. In September 2010, the company received its USDA organic certification. A certified Benefit corporation, Runa purchases guayusa directly from indigenous farmers who own their own land in a model following Fair Trade principles. Runa received its fair trade certification in 2011. In 2018, Runa was acquired by All Market Inc., maker of Vita Coco Coconut Water. Products Runa offers a variety of blends of guayusa for retail sale in the form of energy drinks, bottled iced teas, tea boxes, and loose lea ...
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Amazon Basin
The Amazon basin is the part of South America drained by the Amazon River and its tributaries. The Amazon drainage basin covers an area of about , or about 35.5 percent of the South American continent. It is located in the countries of Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, Suriname, and Venezuela. Most of the basin is covered by the Amazon rainforest, also known as Amazonia. With a area of dense tropical forest, this is the largest rainforest in the world.   Geography The Amazon River begins in the Andes Mountains at the west of the basin with its main tributary the Marañón River and Apurimac River in Peru. The highest point in the watershed of the Amazon is the second biggest peak of Yerupajá at . With a length of about before it drains into the Atlantic Ocean, it is one of the two longest rivers in the world. A team of scientists has claimed that the Amazon is longer than the Nile, but debate about its exact length continues. The Amazon system ...
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Fair Trade Certification
A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. , there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world. The Fairtrade International certification system covers a wide range of products, including banana, coffee, cocoa, cotton, cane sugar, flowers and plants, honey, dried fruit, fruit juices, herbs, spices, tea, nuts and vegetables. How it works Fair trade is a strategy for poverty alleviation and sustainable development. It aims to create greater equity in the international trading system. It creates social and ec ...
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Runa Foundation
Runa Foundation is a public, non-profit organization with offices in Brooklyn, NY; Quito, Ecuador; Archidona, Ecuador; and Tarapoto, Peru. Runa Foundation's stated mission is to "create new value for tropical forests that benefit local people and the forest ecosystem". Runa Foundation is a 501(c)(3) non-profit corporation registered in the state of Rhode Island. History Runa Foundation was co-founded in 2010 by Tyler Gage, Dan MacCombie, and Eliot Logan-Hines. Runa Foundation was created as the non-profit arm of the Runa Group which is a hybrid social enterprise consisting of both non-profit and for-profit arms. Runa's innovative model is designed to create big impact through the creation of new supply chains, while simultaneously assuring that these supply chains deliver tangible social and environmental benefits to local farmers and the forest. In 2013, actor Channing Tatum became a major supporter of Runa Foundation after a long adventure into the Ecuadorian Amazon to visi ...
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Smallholding
A smallholding or smallholder is a small farm operating under a small-scale agriculture model. Definitions vary widely for what constitutes a smallholder or small-scale farm, including factors such as size, food production technique or technology, involvement of family in labor and economic impact. Smallholdings are usually farms supporting a single family with a mixture of cash crops and subsistence farming. As a country becomes more affluent, smallholdings may not be self-sufficient, but may be valued for the rural lifestyle. As the sustainable food and local food movements grow in affluent countries, some of these smallholdings are gaining increased economic viability. There are an estimated 500 million smallholder farms in developing countries of the world alone, supporting almost two billion people. Small-scale agriculture is often in tension with industrial agriculture, which finds efficiencies by increasing outputs, monoculture, consolidating land under big agricu ...
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Pastaza Province
Pastaza () is a province in the Oriente of Ecuador located in the eastern jungle. The capital is Puyo, founded on May 12, 1899 and which has 36,700 inhabitants. The city is now accessible by paved roads, a recent development; the main road from Baños follows the Pastaza river into the province. The Pastaza River surges into the province from the west and as the landscape flattens, meanders on to the Napo, a tributary of the Amazon. Natural resources of Pastaza are bananas, grapefruit, tobacco, cocoa and coffee. Tea has successfully been cultivated by a few British companies, and in the mid-1980s one of the companies was honored by a visit from Princess Margaret from the royal family of Britain. The landscape is mostly mountainous in the western part of the province and becomes relatively flat toward the east as it nears the Peruvian border with rivers and plains characterizing most of the province. The highest elevation is 1,820 meters (5,970 ft). The climate is warm and h ...
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Napo Province
Napo () is a province in Ecuador. Its capital is Tena. The province contains the Napo River. The province is low developed without much industrial presence. The thick rainforest is home to many natives that remain isolated by preference, descendants of those who fled the Spanish invasion in the Andes, and the Incas years before. In 2000, the province was the sole remaining majority-indigenous province of Ecuador, with 56.3% of the province either claiming indigenous identity or speaking an indigenous language. This province is one of the many located in Ecuador's section of the Amazon Rainforest. In Napo province are also Antisana Ecological Reserve, Sumaco Napo-Galeras National Park, and Limoncocha National Biological Reserve. Cantons The province is divided into five cantons. The following table lists each with its population at the 2001 census, its area in square kilometres (km²), and the name of the canton seat or capital.
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Kichwa
Kichwa (, , also Spanish ) is a Quechuan language that includes all Quechua varieties of Ecuador and Colombia (''Inga''), as well as extensions into Peru. It has an estimated half million speakers. The most widely spoken dialects are Chimborazo, Imbabura and Cañar Highland Quechua, with most of the speakers. Kichwa belongs to the Northern Quechua group of Quechua II, according to linguist Alfredo Torero. Overview Kichwa syntax has undergone some grammatical simplification compared to Southern Quechua, perhaps because of partial creolization with the pre-Inca languages of Ecuador. A standardized language, with a unified orthography (, ), has been developed. It is similar to Chimborazo but lacks some of the phonological peculiarities of that dialect. The earliest grammatical description of Kichwa was written in the 17th century by Jesuit priest Hernando de Alcocer. First efforts for language standardization and bilingual education According to linguist Arturo Muyulema, the f ...
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Theobromine
Theobromine, also known as xantheose, is the principal alkaloid of ''Theobroma cacao'' (cacao plant). Theobromine is slightly water-soluble (330 mg/L) with a bitter taste. In industry, theobromine is used as an additive and precursor to some cosmetics. It is found in chocolate, as well as in a number of other foods, including the leaves of the tea plant, and the kola nut. It is a white or colourless solid, but commercial samples can appear yellowish. Structure Theobromine is a flat molecule, a derivative of purine. It is also classified as a dimethyl xanthine. Related compounds include theophylline, caffeine, paraxanthine, and 7-methylxanthine, each of which differ in the number or placement of the methyl groups. History Theobromine was first discovered in 1841 in cacao beans by Russian chemist Aleksandr Voskresensky. Synthesis of theobromine from xanthine was first reported in 1882 by Hermann Emil Fischer. Etymology ''Theobromine'' is derived from ''Theobroma'', the na ...
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Fair Trade
Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets (e.g., Brazil, the United Kingdom and Bangladesh), most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold. Fair trade labelling organizations commonly use a definition of ''fair trade'' developed by FINE, an informal association of four international fair trade networks: Fairtrade Labelling Organizations International, World Fair Trade Organization (WFTO), Network of European Worldshops and European Fair Trade Association (EFTA). Fair trade, by this definition, is a trading partnership based on dialogue, transparency a ...
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Beverage Company
The drink industry (or drinks industry, also known as the beverage industry) produces drinks, in particular ready to drink products. Drink production can vary greatly depending on the product being made. ManufacturingDrinks.com explains that "bottling facilities differ in the types of bottling lines they operate and the types of products they can run". Drinks may be canned or bottled (plastic or glass), hot-fill or cold-fill, and natural or conventional. Innovations in the drink industry, catalysed by requests for non-alcoholic drinks, include drink plants, drink processing, and drink packing. Largest companies The largest global players in 2019 were: See also * Alcoholic beverage industry in Europe * Container-deposit legislation * Food industry * Brewing industry * List of drinks * Alcoholic drink * Soft drink * Bottled water * Beverage Digest ''Beverage Digest'' is a privately-owned subscription publication covering the global non-alcoholic beverage industry. The compa ...
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Benefit Corporation
In the United States, a benefit corporation (or in several jurisdictions including Delaware, a public-benefit corporation or PBC) is a type of for-profit corporate entity, authorized by 35 U.S. states and the District of Columbia, that includes positive impact on society, workers, the community and the environment in addition to profit as its legally defined goals, in that the definition of "best interest of the corporation" is specified to include those impacts. Laws concerning conventional corporations (referred to as "C corporations" by the IRS) typically do not specify the definition of "best interest of the corporation", which has led to the interpretation that increasing shareholder value (profits and/or share price) is the only overarching or compelling interest of a corporation. Benefit corporations may not differ much from traditional C corporations. A C corporation may change to a B corporation merely by stating in its approved corporate bylaws that it is a benefit co ...
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