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Royalties (brand Management Agency)
Royalties is a brand management agency based in Paris. The agency was originally created in 2008 as Publicis Royalties by Publicis Worldwide and Eurogroup Consulting and is now independently owned by two of the founding partners: David Jobin and Olivier Bontemps. The agency has offices in France and China. History Jobin met Alexandre De Coupigny while they were both working at Interbrand in 2003, the former as managing director and the latter as director of Brand Valuation. In 2008, they joined with Bontemps, co-founder of the agency View, which specialized in motion design, to launch their own agency. The three partners pitched their project for a branding agency to various large organizations, including the Publicis Group. At this time, Publicis France, under the leadership of Philippe Lenstchener (past president of Publicis France), was looking to develop a brand management offering. Publicis and Eurogroup jointly contributed to the founding of the agency, which became the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kingfisher
Kingfishers are a family, the Alcedinidae, of small to medium-sized, brightly colored birds in the order Coraciiformes. They have a cosmopolitan distribution, with most species found in the tropical regions of Africa, Asia, and Oceania, but also can be seen in Europe. They can be found in deep forests near calm ponds and small rivers. The family contains 114 species and is divided into three subfamilies and 19 genera. All kingfishers have large heads, long, sharp, pointed bills, short legs, and stubby tails. Most species have bright plumage with only small differences between the sexes. Most species are tropical in distribution, and a slight majority are found only in forests. They consume a wide range of prey usually caught by swooping down from a perch. While kingfishers are usually thought to live near rivers and eat fish, many species live away from water and eat small invertebrates. Like other members of their order, they nest in cavities, usually tunnels dug into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Companies
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Birmingham
, mottoeng = Through efforts to heights , established = 1825 – Birmingham School of Medicine and Surgery1836 – Birmingham Royal School of Medicine and Surgery1843 – Queen's College1875 – Mason Science College1898 – Mason University College1900 – gained university status by royal charter , city = Birmingham , province = West Midlands , country = England, UK , coor = , campus = Urban, suburban , academic_staff = 5,495 (2020) , administrative_staff = , head_label = Visitor , head = The Rt Hon Penny Mordaunt MP , chancellor = Lord Bilimoria , vice_chancellor = Adam Tickell , type = Public , endowment = £134.5 million (2021) , budget = £774.1 million (2020–21) , students = () , undergrad = () , postgrad = () , affiliations = Universitas 21Universities UK EUA ACUSutton 13Russell Group , free_label = , free = , colours = The University , website = , logo = The University of Birmingham (informally Birmingham University) i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Bath
(Virgil, Georgics II) , mottoeng = Learn the culture proper to each after its kind , established = 1886 (Merchant Venturers Technical College) 1960 (Bristol College of Science and Technology) 1966 (Bath University of Technology) 1971 (university status) , type = Public , endowment = £8.1 million (2021) , budget = £289.5 million (2020–21) , chancellor = The Earl of Wessex , vice_chancellor = Ian H. White , academic_staff = 2,180 (2020) - including academic atypical staff , students = () , undergrad = () , postgrad = () , doctoral = , city = Bath, Somerset , country = England , coor = , campus = Suburban , free_label = , free = , website www.bath.ac.uk, logo = University of Bath logo.svg , affiliations = Association of Commonwealth Universities, ACUAssociation of MBAs, AMBAEuropean Quality Improvement System, EQUISEuropean University Association, EUAUniversities UK Wallace Group (universities), Wallace GroupGW4Sutton_Trust_30, Sutton 30SETs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Oxford
, mottoeng = The Lord is my light , established = , endowment = £6.1 billion (including colleges) (2019) , budget = £2.145 billion (2019–20) , chancellor = The Lord Patten of Barnes , vice_chancellor = Louise Richardson , students = 24,515 (2019) , undergrad = 11,955 , postgrad = 12,010 , other = 541 (2017) , city = Oxford , country = England , coordinates = , campus_type = University town , athletics_affiliations = Blue (university sport) , logo_size = 250px , website = , logo = University of Oxford.svg , colours = Oxford Blue , faculty = 6,995 (2020) , academic_affiliations = , The University of Oxford is a collegiate research university in Oxf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London School Of Economics
, mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 million (2020–21) , chair = Susan Liautaud , chancellor = The Princess Royal(as Chancellor of the University of London) , director = The Baroness Shafik , head_label = Visitor , head = Penny Mordaunt(as Lord President of the Council '' ex officio'') , students = () , undergrad = () , postgrad = () , city = London , country = United Kingdom , coor = , campus = Urban , free_label = Newspaper , free = '' The Beaver'' , free_label2 = Printing house , free2 = LSE Press , co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sciences Po
, motto_lang = fr , mottoeng = Roots of the Future , type = Public university, Public research university''Grande école'' , established = , founder = Émile Boutmy , accreditation = , affiliations = Educational policies and initiatives of the European Union, CIVICASorbonne Paris Cité (group), Sorbonne Paris CitéAssociation of Professional Schools of International Affairs, APSIACouperin (consortium), COUPERINConférence des Grandes écoles, CGE , academic_affiliation = , endowment = €127.2 million (2018) , budget = €197 million (2018) , chairperson = Laurence Bertrand Dorléac (#National foundation of Sciences Po (FNSP), FNSP) , president = Mathias Vicherat , provost = Sergei Guriev , academic_staff = 270 , total_staff = , students = 14,000 , undergrad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master's Degree
A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice. A master's degree normally requires previous study at the bachelor's degree, bachelor's level, either as a separate degree or as part of an integrated course. Within the area studied, master's graduates are expected to possess advanced knowledge of a specialized body of and applied topics; high order skills in |
TBWA Worldwide
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company. History TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. In 2010, it was named by Advertising Agency as one of the top ten agencies of the Decade. TBWA\W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Palace Of Versailles
The Palace of Versailles ( ; french: Château de Versailles ) is a former royal residence built by King Louis XIV located in Versailles, Yvelines, Versailles, about west of Paris, France. The palace is owned by the French Republic and since 1995 has been managed, under the direction of the Ministry of Culture (France), French Ministry of Culture, by the Public Establishment of the Palace, Museum and National Estate of Versailles. Some 15,000,000 people visit the palace, park, or gardens of Versailles every year, making it one of the most popular tourist attractions in the world. Louis XIII built a simple hunting lodge on the site of the Palace of Versailles in 1623 and replaced it with a small château in 1631–34. Louis XIV expanded the château into a palace in several phases from 1661 to 1715. It was a favorite residence for both kings, and in 1682, Louis XIV moved the seat of his court and government to Versailles, making the palace the ''de facto'' capital of France. This ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Société Générale
Société Générale S.A. (), colloquially known in English as SocGen (), is a French-based multinational financial services company founded in 1864, registered in downtown Paris and headquartered nearby in La Défense. Société Générale is France's third largest bank by total assets after BNP Paribas and Crédit Agricole. It is also the sixth largest bank in Europe and the world's eighteenth. It is considered a systemically important bank by the Financial Stability Board. From 1966 to 2003 it was known as one of the ''Trois Vieilles'' ("Old Three") major French commercial banks, along with Banque Nationale de Paris (from 2000 BNP Paribas) and Crédit Lyonnais. History 19th Century The bank was founded by a group of industrialists and financiers during the Second Empire on May 4, 1864. Its full name was ''Société Générale pour favoriser le développement du commerce et de l'industrie en France'' ("General Company to Support the Development of Commerce and Indus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
