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Rosser Reeves
Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates CHI & Partners. Early life and start in advertising Reeves was born in Virginia to a Methodist preacher, and briefly attended the University of Virginia until he was expelled for drunkenly crashing a friend's car during the Prohibition era. Luckily, he had just won one hundred dollars as a prize for a state-wide chemistry contest that served as his final exam for first year Chem 101. While other students wrote novel chemical formulae as their submission, Reeves, by virtue of not knowing anything about chemistry having spent the semester drinking, dancing and gambling, blithely submitted an essay titled "Better Living Through Chemistry". He would later use this title for DuPont Corporation campaign. The one hundred dollars was enough money ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rosser Reeves
Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates CHI & Partners. Early life and start in advertising Reeves was born in Virginia to a Methodist preacher, and briefly attended the University of Virginia until he was expelled for drunkenly crashing a friend's car during the Prohibition era. Luckily, he had just won one hundred dollars as a prize for a state-wide chemistry contest that served as his final exam for first year Chem 101. While other students wrote novel chemical formulae as their submission, Reeves, by virtue of not knowing anything about chemistry having spent the semester drinking, dancing and gambling, blithely submitted an essay titled "Better Living Through Chemistry". He would later use this title for DuPont Corporation campaign. The one hundred dollars was enough money ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
M&M's
M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties (peanut butter, almond, pretzel, crispy, dark chocolate, and caramel) while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated. The candy originated in the United States in 1941, and M&M's have been sold in over 100 countries since 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Institute
The Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry. It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.The Tobacco Institute's headquarters were kept secret from everyone except its most senior members, hence there are no references to their location in this article. Founding The Tobacco Institute was founded in 1958 as a trade association by cigarette manufacturers, who funded it proportionally to each company's sales. It was initially to supplement the work of the Tobacco Industry Research Committee (TIRC), which later became the Council for Tobacco Research. The TIRC work had been limited to attacking scientific studies that put tobacco in a bad light, and the Tobacco Institute had a broader mission to put out good news about tobacco, especially economic news. It also attacked scientific studies, although more by casting doubt on them rather than by rebutting them directly. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
True (magazine)
''True'', also known as ''True, The Man's Magazine'', was published by Fawcett Publications from 1937 until 1974. Known as ''True, A Man's Magazine'' in the 1930s, it was labeled ''True, #1 Man's Magazine'' in the 1960s. Petersen Publishing took over with the January 1975, issue. It was sold to Magazine Associates in August 1975, and ceased publication shortly afterward. High adventure, sports profiles and dramatic conflicts were highlighted in articles such as "Living and Working at Nine Fathoms" by Ed Batutis, "Search for the Perfect Beer" by Bob McCabe and the uncredited "How to Start Your Own Hunting-Fishing Lodge." In addition to pictorials ("Iceland, Unexpected Eden" by Lawrence Fried) and humor pieces ("The Most Unforgettable Sonofabitch I Ever Knew" by Robert Ruark), there were columns, miscellaneous features and regular concluding pages: "This Funny Life," "Man to Man Answers," "Strange But True" and "''True'' Goes Shopping." Editors Donald Ayres "Bill" Williams became as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Smoking
Smoking is a practice in which a substance is burned and the resulting smoke is typically breathed in to be tasted and absorbed into the bloodstream. Most commonly, the substance used is the dried leaves of the tobacco plant, which have been rolled into a small rectangle of rolling paper to create a small, round cylinder called a cigarette. Smoking is primarily practised as a route of administration for recreational drug use because the combustion of the dried plant leaves vaporizes and delivers active substances into the lungs where they are rapidly absorbed into the bloodstream and reach bodily tissue. In the case of cigarette smoking, these substances are contained in a mixture of aerosol particles and gases and include the pharmacologically active alkaloid nicotine; the vaporization creates heated aerosol and gas into a form that allows inhalation and deep penetration into the lungs where absorption into the bloodstream of the active substances occurs. In some cultures, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Think Tank
A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmental organizations, but some are semi-autonomous agencies within government or are associated with particular political parties, businesses or the military. Think-tank funding often includes a combination of donations from very wealthy people and those not so wealthy, with many also accepting government grants. Think tanks publish articles and studies, and even draft legislation on particular matters of policy or society. This information is then used by governments, businesses, media organizations, social movements or other interest groups. Think tanks range from those associated with highly academic or scholarly activities to those that are overtly ideological and pushing for particular policies, with a wide range among them in terms of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volkswagen Beetle
The Volkswagen Beetle—officially the Volkswagen Type 1, informally in German (meaning "beetle"), in parts of the English-speaking world the Bug, and known by many other nicknames in other languages—is a two-door, rear-engine economy car, intended for five occupants (later, Beetles were restricted to four people in some countries), that was manufactured and marketed by German automaker Volkswagen (VW) from 1938 until 2003. The need for a ''people's car'' ( in German), its concept and its functional objectives were formulated by the leader of Nazi Germany, Adolf Hitler, who wanted a cheap, simple car to be mass-produced for his country's new road network (Reichsautobahn). Members of the National Socialist party, with an additional dues surcharge, were promised the first production, but the Spanish Civil War shifted most production resources to military vehicles to support the Nationalists under Francisco Franco. Lead engineer Ferdinand Porsche and his team took until 1938 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Think Small
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by ''Ad Age'',"Top 100 Advertising Campaigns" ''Ad Age''. Retrieved July 15, 2010. in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty ..The ad, and the work of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doyle Dane Bernbach
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1952 American Presidential Election
The 1952 United States presidential election was the 42nd quadrennial presidential election and was held on Tuesday, November 4, 1952. Republican Dwight D. Eisenhower won a landslide victory over Democrat Adlai Stevenson II, which ended 20 years of Democratic rule that stretched back to 1932. Illinois Governor Stevenson, emerged victorious on the third presidential ballot of the 1952 Democratic National Convention by defeating Tennessee Senator Estes Kefauver, Georgia Senator Richard Russell Jr., and other candidates. The Republican nomination was primarily contested by Eisenhower, a general who was widely popular for his leadership in World War II, and the conservative Ohio Senator Robert A. Taft. With the support of Thomas E. Dewey and other party leaders, Eisenhower narrowly prevailed over Taft at the 1952 Republican National Convention with Richard Nixon, a young senator from California, as his running mate. In the first televised presidential campaign, Eisenhower, in sharp c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dwight Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, he served as Supreme Commander of the Allied Expeditionary Force in Europe and achieved the five-star rank of General of the Army (United States), General of the Army. He planned and supervised the invasion of North Africa in Operation Torch in 1942–1943 as well as the invasion of Normandy (D-Day (military term), D-Day) from the Western Front (World War II), Western Front in 1944–1945. Eisenhower was born into a large family of mostly Pennsylvania Dutch ancestry in Denison, Texas, and raised in Abilene, Kansas. His family had a strong religious background, and his mother became a Jehovah's Witness. Eisenhower, however, belonged to no organized church until 1952. He graduated from United States Military Academy, West Point in 1915 and l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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