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Rick Cesari
Rick Cesari creates infomercials. Under his direction his agency, Cesari Media, produced campaigns for OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Eagle One, and for his own company, the Juiceman Juicer. Biography Rick Cesari, along with his older brother Steve and six siblings, was raised in suburban Westchester County, New York, United States. After school and on weekends, he was expected to work in his father's grocery store. Cesari earned a pre-medical degree before moving to the western United States to join a direct mail marketing partnership. In 1989, Cesari and his brother Steve took out a home-equity loan on their mother's house to raise money to open their own business. The new company was known as Trillium Health Products. The company ran seminars on proper nutrition and also sold a juicer, known as the Juiceman, and a smaller version known as the Juiceman, Jr. The Juiceman Juicer was marketed with direct marketing. Its annual revenues in 1989 were $ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GoPro
GoPro, Inc. (marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California. It developed a quadcopter drone, ''Karma'', released in October 2016. In January 2018, ''Karma'' was discontinued. Also in January 2018, the company hired JPMorgan Chase to pursue options of selling the company. However, a month later, the CEO denied this. GoPro has continued its business in manufacturing action cameras. History The company was founded by Nick Woodman in 2002. He was motivated by a 2002 surfing trip to Australia in which he was hoping to capture high quality action photos, but could not because amateur photographers could not get close enoug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Optiva
Optiva Inc. (formerly Redknee Solutions, Inc.) is a Canadian provider of Business support system and Operations Support Systems software and services to the telecommunications industry. History Optiva was founded in 1999 as Redknee Solutions by then CEO, Lucas Skoczkowski, and four other co-founders. The company expanded into Europe in 2000 and opened R&D facilities in Pune, India in 2004. It was later listed on the London AIM Index in 2007 and on the Toronto Stock Exchange in 2008.http://www.newswire.ca/en/releases/archive/October2008/21/c7885.html Redknee Common Shares Approved for Trading on Toronto Stock Exchange In 2017 ESW Capital took control of the company, removing the CEO, Lucas Skoczkowski, and replacing him with Danielle Royston from ESW Group. Redknee Solutions was then rebranded as Optiva on Jan 16, 2018. The rebranding effort was completed on April 5, 2018. In July 2020, Optiva made the decision to redeem its preferred shares. As a result, ESW lost control of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salton Inc
Russell Hobbs, Inc. (formerly Salton, Inc.), was an American company based in Florida which manufactured home appliances, most notably the George Foreman grill and Russell Hobbs appliances. In June 2010, Russell Hobbs, Inc. was taken over by and became part of Spectrum Brands. Company history Its headquarters were in Miramar, Florida. The company was founded in 1947 by Lou Salton, a Jewish immigrant from Poland. In October 2000, Salton entered an exclusive license agreement with Synergy Worldwide to market and distribute the "Spin Fryer", designed by Reno R. Rolle, under the George Foreman brand. In 2001, Salton bought the UK housewares and personal care company Pifco Group, which included the brands of Russell Hobbs, Carmen and Tower. Salton also purchased Westclox in 2001, the name and other trademarks from the bankrupt General Time Corporation. Salton was licensed to make small appliances, such as vacuum cleaners under the Westinghouse name, from 2002 to 2008. On ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OxiClean
OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006. History When it was introduced by Orange Glo International in 1997, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser" starting in 2000. Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014. It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Juiceman
John Steven "Jay" Kordich (August 27, 1923 – May 27, 2017) was an American author and advocate of juicing and juice fasting. Kordich was best known as the "Juiceman" and the "Father of Juicing" in the United States. Biography Kordich played college football for the University of Southern California (USC) in 1948 and was drafted in the 22nd round of the 1949 NFL draft by the Green Bay Packers. Before Kordich could sign with the Packers, it was reported that he was diagnosed with inoperable bladder cancer. Kordich authored ''The New York Times'' best seller ''The Juiceman's Power of Juicing'', first published in 1992.Mooney, Louise. (1993). ''Newsmakers: The People Behind Today's Headlines''. Gale Research. pp. 244-245 [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Juicer
A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. It crushes, grinds, and/or squeezes the juice out of the Juice vesicles, pulp. Some types of juicers can also function as a food processor. Most of the twin gear and horizontal masticating juicers have attachments for crushing herbs and spices, extruding pasta, noodles or bread sticks, making baby food and nut butter, grinding coffee, making nut milk, etc. Types Reamers Lemon squeezer, Squeezers are used for squeezing juice from citrus such as grapefruits, lemons, lime (fruit), limes, and orange (fruit), oranges. Juice is extracted by pressing or grinding a halved citrus along a juicer's ridged conical center and discarding the rind. Some reamers are stationary and require a user to press and turn the fruit, while others are electrical, automatically turning the ridged center when fruit is pressed upon. Centrifug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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