OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by

Church & Dwight Church & Dwight is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1846 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands ...

. It was formerly owned by

Orange Glo International Church & Dwight is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1846 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands ...

from its introduction in 1997 until it was acquired in 2006.

History

When it was introduced by

in 1997, it was marketed through infomercials with

Billy Mays William Darrell Mays Jr. (July 20, 1958 – June 28, 2009) was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, ...

in the US and Canada as a "miracle cleanser" starting in 2000. Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into

laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...

with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014. It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show ''

Pitchmen ''PitchMen'' (original name: ''But Wait...There's More'')Discovery Channel in which the product was featured on several occasions.

Description

One of the active ingredients in OxiClean is

sodium percarbonate Sodium percarbonate is a chemical substance with formula . It is an adduct of sodium carbonate ("soda ash" or "washing soda") and hydrogen peroxide (that is, a perhydrate) whose formula is more properly written as 2 · 3 . ...

(Na₂CO₃•H₂O₂), an

adduct An adduct (from the Latin ''adductus'', "drawn toward" alternatively, a contraction of "addition product") is a product of a direct addition of two or more distinct molecules, resulting in a single reaction product containing all atoms of all co ...

of sodium carbonate (Na₂CO₃) and

hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscous than water. It is used as an oxidizer, bleaching agent, and antiseptic, usually as a dilute solution (3%� ...

(H₂O₂). This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts. Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker. The

Clorox Company The Clorox Company (formerly Clorox Chemical Company) is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California based company had approximately 8,800 employees worldwide. Net sales ...

has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into

peracetic acid Peracetic acid (also known as peroxyacetic acid, or PAA) is an organic compound with the chemical formula, formula CH3CO3H. This peroxy acid is a colorless liquid with a characteristic acrid odor reminiscent of acetic acid. It can be highly corros ...

(also known as peroxyacetic acid, or PAA). Another competing product, Biz Laundry Booster, has added

enzyme Enzymes () are proteins that act as biological catalysts by accelerating chemical reactions. The molecules upon which enzymes may act are called substrates, and the enzyme converts the substrates into different molecules known as products ...

s to break down organic stains and claims to outperform OxiClean in some situations.

References

External links

* {{DEFAULTSORT:Oxiclean Cleaning products Church & Dwight brands Infomercials Cleaning product brands