Renato Zveteremich
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Renato Zveteremich
Renato Zveteremich (Trieste, Italy, 1893 - Milan, Italy, 1951) was an Italian advertising director and publicist. He is known for heading the Sales Development and Advertising Dept. of the Olivetti company in the 1930s. He joined Olivetti in 1931, at a crucial moment in the expansion plan conceived by Adriano Olivetti, and was appointed art director of the Advertising Services. Under his guidance, the Milan offices acquired a revered status. An early advocate of modern design, Zveteremich adopted a 'humanistic' approach that will have a long-lasting influence on the style of Olivetti's communication. His campaigns were characterized by a modern, multidisciplinary approach. Influenced by rationalist architecture and modern art, Zveteremich hired young commercial designers with an avant-garde edge: Bruno Munari, Riccardo Ricas, Xanti Schawinsky, Erberto Carboni, Luigi Veronesi, Giovanni Pintori, Costantino Nivola, the architects Luigi Figini and Gino Pollini; and worked closely with ...
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Trieste
Trieste ( , ; sl, Trst ; german: Triest ) is a city and seaport in northeastern Italy. It is the capital city, and largest city, of the autonomous region of Friuli Venezia Giulia, one of two autonomous regions which are not subdivided into provinces. Trieste is located at the head of the Gulf of Trieste, on a narrow strip of Italian territory lying between the Adriatic Sea and Slovenia; Slovenia lies approximately east and southeast of the city, while Croatia is about to the south of the city. The city has a long coastline and is surrounded by grassland, forest, and karstic areas. The city has a subtropical climate, unusual in relation to its relatively high latitude, due to marine breezes. In 2022, it had a population of about 204,302. Capital of the autonomous region of Friuli Venezia Giulia and previously capital of the Province of Trieste, until its abolition on 1 October 2017. Trieste belonged to the Habsburg monarchy from 1382 until 1918. In the 19th century the mon ...
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Italian Rationalism
In architecture, Rationalism is an architectural current which mostly developed from Italy in the 1920s and 1930s. Vitruvius had claimed in his work ''De architectura'' that architecture is a science that can be comprehended rationally. The formulation was taken up and further developed in the architectural treatises of the Renaissance. Eighteenth-century progressive art theory opposed the Baroque use of illusionism with the classic beauty of truth and reason. Twentieth-century Rationalism derived less from a special, unified theoretical work than from a common belief that the most varied problems posed by the real world could be resolved by reason. In that respect, it represented a reaction to Historicism and a contrast to Art Nouveau and Expressionism. The term ''Rationalism'' is commonly used to refer to the wider International Style. Enlightenment rationalism The name Rationalism is retroactively applied to a movement in architecture that came about during the Age of Enlig ...
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1893 Births
Events January–March * January 2 – Webb C. Ball introduces railroad chronometers, which become the general railroad timepiece standards in North America. * Mark Twain started writing Puddn'head Wilson. * January 6 – The Washington National Cathedral is chartered by Congress; the charter is signed by President Benjamin Harrison. * January 13 ** The Independent Labour Party of the United Kingdom has its first meeting. ** U.S. Marines from the ''USS Boston'' land in Honolulu, Hawaii, to prevent the queen from abrogating the Bayonet Constitution. * January 15 – The ''Telefon Hírmondó'' service starts with around 60 subscribers, in Budapest. * January 17 – Overthrow of the Kingdom of Hawaii: Lorrin A. Thurston and the Citizen's Committee of Public Safety in Hawaii, with the intervention of the United States Marine Corps, overthrow the government of Queen Liliuokalani. * January 21 ** The Cherry Sisters first perform in Marion, Iowa. ** The T ...
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1951 Deaths
Events January * January 4 – Korean War: Third Battle of Seoul – Chinese and North Korean forces capture Seoul for the second time (having lost the Second Battle of Seoul in September 1950). * January 9 – The Government of the United Kingdom announces abandonment of the Tanganyika groundnut scheme for the cultivation of peanuts in the Tanganyika Territory, with the writing off of £36.5M debt. * January 15 – In a court in West Germany, Ilse Koch, The "Witch of Buchenwald", wife of the commandant of the Buchenwald concentration camp, is sentenced to life imprisonment. * January 20 – Winter of Terror: Avalanches in the Alps kill 240 and bury 45,000 for a time, in Switzerland, Austria and Italy. * January 21 – Mount Lamington in Papua New Guinea erupts catastrophically, killing nearly 3,000 people and causing great devastation in Oro Province. * January 25 – Dutch author Anne de Vries releases the first volume of his children's novel '' Journey Through the Nigh ...
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Arrigo Castellani
Arrigo is an Italian given name. Derived from the latin form Arrigus, already used in Tuscany in the XI century, it was widely diffused during the Middle ages. Given name * Arrigo Barnabé (born 1951), Brazilian actor * Arrigo Boito (1842–1918), Italian librettist and composer * Arrigo Boldrini (1915–2008), Italian politician and partisan * Arrigo Fiammingo (c. 1530 – 28 September 1597), Flemish painter called Hendrick van den Broeck * Arrigo Sacchi (born 1946), former Italian football manager * Arrigo Solmi (1873–1944), Italian scholar and politician Fictional characters * Arrigo, a fictional character in the opera '' I vespri siciliani'' by Giuseppe Verdi {{given name Italian masculine given names ...
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Giovanni Villani
Giovanni Villani (; 1276 or 1280 – 1348)Bartlett (1992), 35. was an Italian banker, official, diplomat and chronicler from Florence who wrote the ''Nuova Cronica'' (''New Chronicles'') on the history of Florence. He was a leading statesman of Florence but later gained an unsavoury reputation and served time in prison as a result of the bankruptcy of a trading and banking company he worked for. His interest in and elaboration of economic details, statistical information, and political and psychological insight mark him as a more modern chronicler of late medieval Europe.Bartlett (1992), 35–36. His ''Cronica'' is viewed as the first introduction of statistics as a positive element in history. However, historian Kenneth R. Bartlett notes that, in contrast to his Renaissance-era successors, "his reliance on such elements as divine providence links Villani closely with the medieval vernacular chronicle tradition."Bartlett (1992), 36. In recurring themes made implicit through s ...
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Leonardo Sinisgalli
Leonardo Sinisgalli (1908–1981) was an Italian poet and art critic active from the 1930s to the 1970s. Sinisgalli was born in Montemurro, Basilicata. His early education and careers led to him being called the "engineer poet". In 1925, Sinisgalli moved to Rome where he studied engineering and mathematics. After completing his engineering degree in 1932, he moved to Milan where he worked as an architect and graphic artist. He was a close friend of the poet Giuseppe Ungaretti and painter Scipione. He worked at Milan for architecture and graphic design projects. Sinisgalli's early collections such as ''Cuore'' (1927), ''18 poesie'' (1936), ''Campi Elisi'' (1939) focused on themes from ancestral southern Italian myths. Later he explored a more relaxed style in ''I nuovi Campi Elisi'' (1947), ''La vigna vecchia'' (1952), ''L'età della luna'' (1962), ''Il passero e il lebbroso'' (1970), ''Mosche in bottiglia'' (1975) and ''Dimenticatoio'' (1978). He authored prose that analyzed ...
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Domus (magazine)
''Domus'' is an architecture and design magazine founded in 1928 by architect Gio Ponti and Barnabite father Giovanni Semeria. Published by Editoriale Domus, the magazine is issued 11 times a year on a monthly basis and has its headquarters in Rozzano, Milan. History Foundation – WWII The first issue of ''Domus'', subtitled "Architecture and decor of the modern home in the city and in the country," was published on 15 January 1928. Its mission was to renew architecture, interiors and Italian decorative arts without overlooking topics of interest to women, like the art of homemaking, gardening and cooking. Gio Ponti was the founder of the magazine and delineated the magazine's goals in his editorials, insisting on the importance of aesthetics and style in the field of industrial production. Gianni Mazzocchi, a, 23-year-old publisher who had moved to Milan from the Marche region, purchased ''Domus'' on 11 July 1929 and founded Editoriale Domus, which today publishes numerous mag ...
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Remo Muratore
Remo Inc. is an American musical instruments manufacturing company based in Valencia, California, and founded by Remo Belli in 1957. Products manufactured include drum kits, drumheads, drums, and hardware. History Drummer and founder Remo D. Belli experimented with PET film as a possible material for the production of drumheads after World War II due to its consistency in tonal qualities and resistance to weather changes. Throughout the 1960s, it was a fight to gain market acceptance, as purist jazzmen preferred the sound of natural calfskin. However, these calfskin drumheads had to be frequently tuned with weather fluctuations. Remo Belli created convenience for professional drummers when he pioneered the use of Mylar, a synthetic polyester film for drumheads. Originally, the drumheads were white and opaque to help mimic the look of calfskin. Later innovations were clear drumheads, two-ply drumheads (for added durability and depth), and simulated natural drumheads ...
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Casabella
''Casabella'' is a monthly Italian architectural and product design magazine with a focus on modern, radical design and architecture. It includes interviews with the world's most prominent architects. History and profile Casabella was founded in 1928 at Milan by Guido Marangoni. Its initial name was ''La Casa Bella'' (The Beautiful Home). In 1933, the architect Giuseppe Pagano became editor, changing the name to ''Casabella''. Subsequently, the architect Ernesto Nathan Rogers, who edited the magazine from 1953 to 1965, changed the name further to ''Casabella Continuità'', ''Casabella Costruzioni'', ''Costruzioni Casabella'', and, after the departure of Rogers, ''Casabella''.Design Dictionary on Casabella
, Retrieved 11 October 2009. During its history, ''Casabella'' featured many important architects and designers, including ...
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Giuseppe Pagano Pogatschnig
Giuseppe Pagano (20 August 1896 – 22 April 1945) was an Italian architect, notable for his involvement in the movement of rationalist architecture in Italy up to the end of the Second World War. He designed exhibitions, furniture and interiors and was an amateur photographer. He was also a long-time editor of the magazine Casabella. Background Giuseppe Pogatschnig was born in Parenzo, Istria, (then in the Austro-Hungarian Empire), now Poreč, part of Croatia. After attending the Italian language Lyceum in Trieste, he fled to join the Italian army at the onset of the First World War and adopted the Italian name, Pagano. He was twice wounded and twice captured but managed to escape. In the years immediately following the war, Pagano was associated with Nationalist and pre-Fascist politics, and would be among the founders of the first fascist party of his hometown of Parenzo. Architecture In 1924, Pagano graduated from the Politecnico of Turin, with a degree in architecture. In th ...
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Edoardo Persico
Edoardo Persico (Naples, 8 February 1900 - Milan, 10 January 1936) was an Italian architecture and art critic, designer and essayist. Early years Persico was born in Naples, where he attended high school. In 1920, he moved to Paris to study law. The following year he abandoned his studies to focus on his interest in art, literature and publishing. In 1923 his first philosophical essay, "The City and the People of Today" was published by Quattrini in Florence. After contributing to magazines such as ''The Liberal Revolution'' and ''Il Baretti'', in 1926 he moved to Turin, where he supported himself by working as a mechanic assembler for Fiat. Writing After a brief attempt to found his own publishing house, in 1929 Persico moved to Milan, where he worked at Pier Maria Bardi's magazine ''Belvedere''. In 1931 Persico started contributing to Casabella. In 1935 he was appointed co-editor of the magazine with Giuseppe Pagano. Persico was one of the first art journalists to cover the works ...
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