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Red Bull (other)
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Sinсe its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023. Originally available only in a single nondescript flavor sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving projec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Drink
A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute (in the case of ''diet drinks''), or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives, and/or other ingredients. Soft drinks are called "soft" in contrast with "hard" alcoholic drinks. Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume of the drink in many countries and localities See §7.71, paragraphs (e) and (f). if the drink is to be considered non-alcoholic. Types of soft drinks include lemon-lime drinks, orange soda, cola, grape soda, ginger ale, and root beer. Soft drinks may be served cold, over ice cubes, or at room temperature. They are available in many container formats, including cans, glass bot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chaleo Yoovidhya
Chaleo Yoovidhya (; th, เฉลียว อยู่วิทยา, , ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. Background Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932. ''The New York Times'' notes that three birthdates have been put forward by different sources: "''The Nation'', a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. ''Forbes'' recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say." ''The Australian'' and ''Time'' say he was 89. ''The Telegraph'' and ''The I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Records
Red Bull Records is a global record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles, London, and New York. Since its inception Red Bull Records has been home to artists and bands such as Awolnation, Twin Atlantic, and Beartooth. History Red Bull Records was founded by Dietrich Mateschitz in 2007 with Red Bull building a recording studio in Santa Monica, California and recording small indie rock bands for free. The label's first major success was in 2011 when Awolnation released their debut album, ''Megalithic Symphony'' which went on to become platinum certified and featured the band's most notable single "Sail", which has sold over 10 million copies to date. The single spent 79 weeks on the Billboard Hot 100 charts, making it the third longest single ever to stay on the Hot 100, surpassed only by Imagine Dragons’ "Radioactive" and The Weeknd's "Blinding Lights". The band’s sophomor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Team
A sports team is a group of individuals who play sports (sports player), usually team sports, on the same team. The number of players in the group depends on type of the sports requirements. Historically, sports teams and the people who play sports have been amateur sports, amateurs. However, by the 20th century, some sports teams and their associated leagues became extremely valuable with net worth in the millions. The Dallas Cowboys are rated by Forbes as the world's Forbes' list of the most valuable sports teams, most valuable sports team at US$4.2 billion. Some individual sports have modified rules that allow them to be played by teams. Team identities can be formed from a number of sources, most often a type of geographic location, e.g., the Dallas Cowboys are named after Dallas, Texas, US. Some teams can also be named after an institution, such as the Alabama Crimson Tide, which are supported by and named after the University of Alabama, or the Yomiuri Giants, who are na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Stratos
Red Bull Stratos was a high altitude skydiving project involving Austrian skydiver Felix Baumgartner. On 14 October 2012, Baumgartner flew approximately into the stratosphere over New Mexico, United States, in a Gas balloon, helium balloon before free falling in a pressure suit and then parachuting to Earth. The total jump, from leaving the capsule to landing on the ground, lasted approximately ten minutes. While the free fall was initially expected to last between five and six minutes, Baumgartner deployed his parachute after 4 minutes and 19 seconds. Reaching —Baumgartner broke the sound barrier on his descent, becoming the first human to do so without any form of engine power. Measurements show Baumgartner also broke two other Flight altitude record, world records. With a final altitude of , Baumgartner broke the unofficial record for the highest manned balloon flight of previously set by Nick Piantanida. He also broke the record for the highest altitude jump, set in 1960 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crashed Ice
Crashed Ice (full official name: ''Red Bull Crashed Ice'') is a world tour in the winter sport, winter extreme sport, extreme sporting event, ''ice cross downhill'' (or downhill ice cross), which involves downhill Ice skating, skating in an urban environment, on a track which includes steep turns and high vertical drops. Racers speed down the course's turns, berms, and jumps. Competitors, having advanced from one of the tryouts in the prior months, race in heats of four skaters, with the top two advancing from each heat. The event was renamed, "Ice cross downhill" after the 2019 season. The series was created and is managed by energy drinks company Red Bull. It is similar to ski cross and snowboard cross, except with ice skates on an ice track, instead of skis or snowboards on a snow track. Racers are typically athletes with a background in ice hockey, however competitors from the sports of bandy and ringette have also competed with great success, such as from Finland national ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Air Race
The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a challenging obstacle course in the fastest time. Pilots fly individually against the clock and have to complete tight turns through a slalom course consisting of pylons, known as "Air Gates". The races are held mainly over water near cities, but are also held at airfields or natural wonders. They are accompanied by a supporting program of show flights. Races are usually flown on weekends with the first day for qualification then knockout finals the day after. The events attract large crowds and are broadcast, both live and taped, in many nations. At each venue, the top eight places earn World Championship points. The air racer with the most points at the end of the Championship becomes Red Bull Air Race World Champion. After a three-year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Cliff Diving World Series
The Red Bull Cliff Diving World Series, established in 2009 and created by Red Bull, is an annual international series of cliff diving events in which a limited number of competitors determine the Cliff Diving World Series winner. Divers jump from a platform at a height ranging from 26 to 28 m (85–92 ft). Competitions are held in a limited number of venues around the globe. Tour ranking Every athlete scores a number of points in every competition as distributed here: Points system from 2012 In 2012 the Series introduced a new point system that was continued to be used also during the 2013 season. Cliff Diving World Series champion is the athlete who scored the highest cumulated number of points in all competitions during the season. The top 6 divers in the overall ranking at the end of the season will pre-qualify automatically for the next season. Previous winners Men Women Tour events 1 Divers jumped at 4 different sites: Wang Long Bay ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extreme Sport
Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overlaps with extreme sport. The two share the same main attraction, " adrenaline rush" caused by an element of risk, and differ mostly in the degree of engagement and professionalism. Definition The definition of extreme sports is not exact and the origin of the terms is unclear, but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games and when the Extreme Sports Channel and Extreme International launched. More recently, the commonly used definition from research is "a competitive (comparison or self-evaluative) activity within which the participant is subjected to natural or unusual physical and mental challenges such as speed, height, depth or natural forces and where fast and accurate cognit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
