|
Reach (brand)
Reach is an American brand of oral hygiene products, including toothbrushes, dental floss and mouthwash. The brand originated from Reach toothbrushes developed by DuPont in 1976. History 1970s 1976 – DuPont enters toothbrush market after four years of research conducted by "bio-dental team" from Tufts University, headed by Percy H. Hill Jr., consultant to Applied Ergonomics company. Reach Toothbrush was the first ergonomically designed toothbrush, that proved significantly better in clinical trials and spawned a whole new field of "toothbrush design". 1976 article at ''Chicago Tribune'' highlights the following unique selling propositions of the new toothbrush: "an angled-shaped four-sided handle (for comfortable gripping) with an extended neck (that makes hard-to-reach areas more accessible), and a compact head topped with bilevel bristles". DuPont started new toothbrush promotion in April 1976 first in Green Bay, Wisconsin, then moved to Chicago, with advertising in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oral Hygiene
Oral hygiene is the practice of keeping one's mouth clean and free of disease and other problems (e.g. bad breath) by regular brushing of the teeth (dental hygiene) and cleaning between the teeth. It is important that oral hygiene be carried out on a regular basis to enable prevention of dental disease and bad breath. The most common types of dental disease are tooth decay (''cavities'', ''dental caries'') and gum diseases, including gingivitis, and periodontitis. General guidelines for adults suggest brushing at least twice a day with a fluoridated toothpaste: brushing last thing at night and at least on one other occasion. Cleaning between the teeth is called interdental cleaning and is as important as tooth brushing. This is because a toothbrush cannot reach between the teeth and therefore only removes about 50% of plaque from the surface of the teeth. There are many tools to clean between the teeth, including floss, tape and interdental brushes; it is up to each individual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia Inquirer
''The Philadelphia Inquirer'' is a daily newspaper headquartered in Philadelphia, Pennsylvania. The newspaper's circulation is the largest in both the U.S. state of Pennsylvania and the Delaware Valley metropolitan region of Southeastern Pennsylvania, South Jersey, Delaware, and the northern Eastern Shore of Maryland, and the 17th largest in the United States as of 2017. Founded on June 1, 1829 as ''The Pennsylvania Inquirer'', the newspaper is the third longest continuously operating daily newspaper in the nation. It has won 20 Pulitzer Prizes . ''The Inquirer'' first became a major newspaper during the American Civil War. The paper's circulation dropped after the Civil War's conclusion but then rose again by the end of the 19th century. Originally supportive of the Democratic Party, ''The Inquirers political orientation eventually shifted toward the Whig Party and then the Republican Party before officially becoming politically independent in the middle of the 20th c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fuel Industries
Fuel Industries was a Canadian online interactive and marketing agency. Founded in 1999 by Mike Burns, Jeff Doiron, Dave Ozipko and Brian Nesbitt, Fuel Industries employed over 150 people and had offices in Los Angeles and Seattle. Fuel Industries won a number of awards including Digital Entertainment & Media Excellence Awards for Advergame of the year as well as numerous Digital Marketing Awards and Flash in the can awards. Fuel Entertainment was a division of Fuel Industries specializing in the development of Fuel's own entertainment properties, such as SparkCityWorld.com, a gaming portal and virtual world for preteen girls, and ''Sideway: New York'', a graffiti-themed video game released on the PlayStation Network. Mike Burns had the idea for the girl-themed virtual world on his twin girls' birthday, as it said in the newspaper. Fuel Industries revenues doubled in 2006 from the previous year, and has continued to grow into a custom production shop and creative studio. Andrew ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harry Potter And The Philosopher's Stone (film)
''Harry Potter and the Philosopher's Stone'' (released in the United States, India and the Philippines as ''Harry Potter and the Sorcerer's Stone'') is a 2001 fantasy film directed by Chris Columbus from a screenplay by Steve Kloves, based on the 1997 novel of the same name by J. K. Rowling. It is the first instalment in the ''Harry Potter'' film series. The film stars Daniel Radcliffe as Harry Potter, with Rupert Grint as Ron Weasley, and Emma Watson as Hermione Granger. Its story follows Harry's first year at Hogwarts School of Witchcraft and Wizardry as he discovers that he is a famous wizard and begins his formal wizarding education. Warner Bros. Pictures bought the film rights to the book in 1999 for a reported £1 million ($1.65 million). Production began in the United Kingdom in 2000, with Chris Columbus being chosen to create the film from a short list of directors that included Steven Spielberg and Rob Reiner. Rowling insisted that the entire cast be Briti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA). The company is known for its film studio division the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Studios. Among its other assets, stands the television production company Warner Bros. Television Studios. Bugs Bunny, a cartoon character created by Tex Avery, Ben Hardaway, Chuck Jones, Bob Givens and Robe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Designboom
''Designboom'' (stylized as ''designboom'') is a daily web magazine covering the fields of industrial design, architecture, and art internationally. Launched in 1999, and headquartered in Milan, the publication was the first web magazine to focus on these fields, and it features interviews and firsthand studio visits of renowned designers and architects, in addition to coverage of international design fairs and new projects. Newsletters are published daily. The online magazine was named one of the top 100 design influencers in the world by ''Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...'' magazine, as well as one of the top "''Les 100 qui comptent''" ("People who count") by the French magazine '' Architectural Digest''. ''Designboom'' runs several international design co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Mother
''Working Mother'' was a magazine for working mothers launched in 1979 by Founding Publisher Milton Lieberman, who was succeeded by Carol Evans . The founding editor of the magazine was Vivian Cadden, who retired as editor in 1990. Subsequent editors have included Judsen Culbreth, Suzanne Riss and Jennifer Owens. In December 2016, Meredith Bodgas was named editor-in-chief. History ''Working Mother'' was launched by McCall Publishing Co. in 1979. Since 1985, Working Mother has compiled a list of the 100 Best Companies for working mothers based on a survey. In 1986, Working Mother and Working Woman, its sister publication, were sold to Time Inc. and Lang Communications. In 1996, Lang Communications sold Working Mother, along with Ms. and Working Woman, to MacDonald Communications. The following year, MacDonald Communications reduced the frequency of Working Mother and Working Woman to 10 editions per year. Working Mother Media In August 2001, MacDonald Communications underwent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Dental Association
The American Dental Association (ADA) is an American professional association established in 1859 which has more than 161,000 members. Based in the American Dental Association Building in the Near North Side of Chicago, the ADA is the world's largest and oldest national dental association and promotes good oral health to the public while representing the dental profession. The ADA publishes a monthly journal of dental related articles named the '' Journal of the American Dental Association''. Overview The American Dental Association was founded August 3, 1859, at Niagara Falls, New York,American Dental Association . ''Baltimore Sun''. August 9, 1859. p. 4. by twenty-six dentists who represented various dental societies in the United States. Today, the ADA has more than 152,000 members, 55 constituent (state-territo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
