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Pokémon Go
''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game, part of the ''Pokémon'' franchise, developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices. It uses mobile devices with GPS to locate, capture, train, and battle virtual creatures, called Pokémon, which appear as if they are in the player's real-world location. The game is free-to-play; it uses a freemium business model combined with local advertising and supports in-app purchases for additional in-game items. The game launched with around 150 species of Pokémon, which had increased to around 700 by 2021. ''Pokémon Go'' was released to mixed reviews; critics praised the concept but criticized technical problems. It was one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide by the end of the year. It is credited with popularizing location-based and AR ...
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Niantic (company)
Niantic, Inc. ( ) is an American software development company based in San Francisco. Niantic is best known for developing the augmented reality mobile games '' Ingress'' and ''Pokémon Go''. The company was formed as Niantic Labs in 2010 as an internal startup within Google. The company became an independent entity in October 2015 when Google restructured under Alphabet Inc. Niantic has additional offices in Bellevue and Los Angeles. History Founding The company was formed in 2010 by John Hanke as Niantic Labs, an internal startup within Google. The company took its name from the whaling vessel '' Niantic'', which came to San Francisco during the California Gold Rush in the 1800s. At the time Ingress was launched, Niantic had 35 employees. As an independent, private company The company spun out of Google in October 2015 soon after Google's announcement of its restructuring as Alphabet Inc. During the spinout, Niantic announced that Google, Nintendo, and The Pokémon C ...
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The Pokémon Company
The Pokémon Company (株式会社ポケモン, '' Kabushiki gaisha Pokemon'') is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the ''Pokémon'' franchise, which consists of video game software, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright of ''Pokémon'': Nintendo, Game Freak, and Creatures. It began operating in 1998 and adopted the moniker Pokémon Ltd. in October 2000. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo. The company has separate subsidiaries that handle operations in different parts of the world, with the Pokémon Company International supporting the territories outside Asia and being responsible for brand management, licensing, marketing, the ''Pokémon'' Trading Card Game, the animated ...
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Avatar (computing)
In computing, an avatar is a graphical representation of a user or the user's character or persona. Avatars can be two-dimensional icons in Internet forums and other online communities, where they are also known as profile pictures, userpics, or formerly picons (personal icons). Alternatively, an avatar can take the form of a three-dimensional model, as used in online worlds and video games. The term ' () originates from Sanskrit, and was adopted by early computer games and science fiction novelists. Richard Garriott extended the term to an on-screen user representation in 1985, and the term gained wider adoption in Internet forums and MUDs. Nowadays, avatars are used in a variety of online settings including social media, virtual assistants, instant messaging platforms, and digital worlds such as ''World of Warcraft'' and '' Second Life''. They can take the form of an image of one's real-life self, as often seen on platforms like Facebook, or a virtual character t ...
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Poké Ball
Poke ( Hawaiian for "to slice" or "cut crosswise into pieces"; sometimes anglicised as 'poké' to aid pronunciation) is diced raw fish served either as an appetizer or a main course and is one of the popular dishes in Hawaii. Traditional forms are ''aku'' (skipjack tuna) and ''he'e'' (octopus). ''Heʻe poke'' is sometimes called ''tako poke'' in places where the Hawaiian language is not spoken. Poke differs from other raw fish dishes in that it does not use citrus fruits as a curing agent. History Poke began with fishermen seasoning the cut-offs from their catch to serve as a snack. According to the food historian Rachel Laudan, the present form of poke became popular around the 1970s. It used skinned, deboned, and filleted raw fish served with Hawaiian salt, seaweed, and roasted, ground candlenut meat. This form of poke is still common in the Hawaiian islands. Beginning around 2012, poke became increasingly popular in North America.Vince DixonData Dive: Tracking the Poke T ...
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Monthly Active Users
Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and monthly). The metric has many uses in both commerce and academia, such as on social networking services, online games, or mobile apps. Although having extensive uses in digital behavioural learning, prediction and reporting, it also has impacts on the privacy and security, and ethical factors should be considered thoroughly. Like any metric, active users may have limitations and criticisms. The term is relatively neologistic in nature, becoming important with the rise of the commercialised internet, with uses in communication and social-networking. It measures how many users visit or interact with the product or service over a given interval or period. This metric is commonly assessed per month as monthly active users (MAU), per week ...
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Physical Activity
Physical activity is defined as any voluntary bodily movement produced by skeletal muscles that requires energy expenditure.Global Recommendations on Physical Activity for Health, 2009. World Health Organization. Geneva, Switzerland. Accessed 13/07/2018. Available at: http://www.who.int/ncds/prevention/physical-activity/en/ Physical activity encompasses all activities, at any intensity, performed during any time of day or night. It includes both exercise and incidental activity integrated into daily routine. This integrated activity may not be planned, structured, repetitive or purposeful for the improvement of fitness, and may include activities such as walking to the local shop, cleaning, working, active transport etc. Lack of physical activity is associated with a range of negative health outcomes, whereas increased physical activity can improve physical and mental health, as well as cognitive and cardiovascular health. There are at least eight investments that work to increas ...
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Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for "application", has since become very popular; in 2010, it was listed as " Word of the Year" by the American Dialect Society. A ...
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List Of Generation I Pokémon
The first generation (Generation I) of the ''Pokémon'' franchise features the original 151 fictional species of creatures introduced to the core video game series in the 1996 Game Boy games ''Pokémon Red'' and ''Blue''. The following list details the 151 Pokémon of Generation I in order of their National Pokédex number. The first Pokémon, Bulbasaur, is number 001 and the last, Mew, is number 151. Alternate forms that result in type changes are included for convenience. Mega evolutions and regional forms are included on the pages for the generation in which they were introduced. MissingNo., a glitch, is also on this list. Design and development The majority of Pokémon in Generation I had relatively simple designs and were highly analogous to real-life creatures including but not limited to: Pidgey (a pigeon), Krabby (a crab), Rattata (a rat), Ekans (a snake), Arbok (a cobra), Seel (a seal), and Dewgong (a dugong). Many Pokémon in the original gam ...
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In-app Purchases
Microtransactions, often abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as console gaming. Free-to-play games that include a microtransaction model are sometimes referred to as "freemium". Another term, "pay-to-win", is sometimes used pejoratively to refer to games where buying items in-game can give a player a disproportionate advantage over other players, particularly if the items cannot be obtained through free means. The objective with a free-to-play microtransaction model is to involve more players in the game by providing desirable items or features that players can purchase if they lack the skill or available time to earn these through regular game play. Also, presum ...
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Local Advertising
Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth. Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms of advertisements and also is shown to most people. The expansion of manufactured goods in the 20th century has led to the increase of local advertising. If an advertisement of a product is seen, a consumer is more likely to buy the product. Advertisements are arranged and displayed in a certain way, so consumers are attracted. Using endorsements such as celebrity appearance, increases the buyer potential of the consumer. Celebrities are usually involved in all a ...
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Freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created only much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced versio ...
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