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Freemium
Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced version of y ...
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Free-to-play
"Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models that ultimately result in the creation of free-to-play games. Games that adhere to free-to-play business models are distinct from traditional premium games, which require payment before use. Free-to-play games are not to be confused with freeware games, which are entirely costless. Accordingly, free-to-play games are sometimes called "free-to-start" due to not being entirely free. Certain free-to-play games have also been labeled as " pay-to-win"—that is, that players can pay to obtain competitive advantages over other players. There are several kinds of ways that free-to-play games generate money, despite being mostly free. A common method is based on the freemium software model, in which users are incentivised to make small purchases ...
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Freeware
Freeware is software, often proprietary, that is distributed at no monetary cost to the end user. There is no agreed-upon set of rights, license, or EULA that defines ''freeware'' unambiguously; every publisher defines its own rules for the freeware it offers. For instance, modification, redistribution by third parties, and reverse engineering are permitted by some publishers but prohibited by others. Unlike with free and open-source software, which are also often distributed free of charge, the source code for freeware is typically not made available. Freeware may be intended to benefit its producer by, for example, encouraging sales of a more capable version, as in the freemium and shareware business models. History The term ''freeware'' was coined in 1982 by Andrew Fluegelman, who wanted to sell PC-Talk, the communications application he had created, outside of commercial distribution channels. Fluegelman distributed the program via the same process as ''shareware''. As s ...
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Spotify
Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services, with over 678 million monthly active users comprising 268 million paying subscribers. Spotify is listed (through a Luxembourg City–domiciled holding company, Spotify Technology S.A.) on the New York Stock Exchange in the form of American depositary receipts. Spotify offers Digital rights management, digital copyright restricted recorded audio content, including more than 100 million songs and 7 million podcast titles, from record labels and media companies. Operating as a freemium service, the basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid Subscription business model, subscriptions. Users can search for music based ...
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Badoo
Badoo is an online dating-focused and social networking application. Founded by Andrey Andreev in 2006, Badoo originally launched as a web product. It has headquarters in London. In 2012, the app was launched in the United States and later became a brand of Bumble Inc. As of 2025, Badoo operates in 190 countries and is available in 47 languages, making it the world's most widely used dating network. The app is available on iOS, Android, Google Play, and the web. Badoo operates on a freemium model, whereby the core services can be used without payment. History Badoo was founded by Andrey Andreev and launched in London in November 2006. It has since ranked among the most popular dating websites. In 2007, Badoo raised $30 million in funding. In January 2008, Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia. Badoo also reached 13 million users in 2008. The official launch of Badoo in the U.S. was on March 23, 2012, with Nick Cannon introducin ...
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Paywall
A paywall is a method of restricting access to content (media), content, with a purchase or a subscription business model, paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue, partly due to the use of ad blockers. In academics, Academic paper, research papers are often subject to a paywall and are available via academic library, academic libraries that subscribe. Paywalls have also been used as a way of increasing the number of print subscribers; for example, some newspapers offer access to online content plus delivery of a Sunday print edition at a lower price than online access alone. Newspaper websites such as that of ''The Boston Globe'' and ''The New York Times'' use this tactic because it increases both their online revenue and their print circulation (which in turn provides more ad revenue). History ...
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Pricing Strategies
A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Pricing strategies can bring both competitive advantages and disadvantages to its firm and often dictate the success or failure of a business; thus, it is cruci ...
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Business Model
A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates Profit (economics), profit. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including Mission statement, purpose, business process, target market, target customers, offerings, strategies, infrastructure, organizational structures, profit structures, sourcing, trading practices, and operational ...
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CCleaner
CCleaner (; originally meaning "Crap Cleaner"), developed by Piriform Software, is a Utility software, utility used to clean potentially unwanted files and invalid Windows Registry entries from a computer. It is one of the longest-established system cleaners, first launched in 2004. It was originally developed for Microsoft Windows only, but in 2012, a macOS version was released. An Android (operating system), Android version was released in 2014. Features CCleaner can delete potentially unwanted files left by certain programs, including Microsoft Edge, Internet Explorer, Firefox, Google Chrome, Opera (web browser), Opera, Safari (web browser), Safari, Windows Media Player, eMule, Google Toolbar, Netscape (web browser), Netscape, Microsoft Office, Nero (software suite), Nero, Adobe Acrobat, McAfee, Adobe Flash Player, Sun Java, WinRAR, WinAce, WinZip and GIMP along with browsing history, HTTP cookie, cookies, Recycle bin (computing), recycle bin, memory dumps, file fragments, ...
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Techcrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 Verizon Communications#Acquisition of AOL and Yahoo, acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021, Verizon sold its media assets, including AOL, Yahoo!, and TechCrunch, to the private equity firm Apollo Global Management. Apollo integrated them into a new entity called Yahoo! Inc. (2017–present), Yahoo! Inc. In addition to its news reporting, TechCrunch is also known for its annual Disrupt conference, a technology event hosted in several cities across the United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington a ...
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SQL Server Express
Microsoft SQL Server Express is a version of Microsoft's SQL Server relational database management system that is free to download, distribute and use. It comprises a database specifically targeted for embedded and smaller-scale applications. The product traces its roots to the Microsoft Database Engine (MSDE) product, which was shipped with SQL Server 2000. The "Express" branding has been used since the release of SQL Server 2005. Microsoft SQL Server Express LocalDB is a version of Microsoft SQL Server Express, on-demand managed instance of the SQL Server engine. It is targeted to developers, and has the following restrictions: up to 10 GB database size and only local connections (network connections are not supported). Capabilities SQL Server Express provides many of the features of the paid, full versions of Microsoft SQL Server database management system. However it has technical restrictions that make it unsuitable for some large-scale deployments. Differences in the ...
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Microsoft Imagine
Microsoft Azure Dev Tools for Teaching or simply Azure Dev Tools for Teaching is a Microsoft program to provide students with Microsoft software design, Microsoft developer tools, Cloud Computing Access and learning resources. The program is available for university/college and K-12 students Azure for Student and Azure Dev Tools for teaching are available in more than 140 countries. It has formerly been known as Microsoft Imagine, DreamSpark and MSDN-AA. Azure Dev Tools for Teaching (previously known as Microsoft Imagine Standard and Premium) is a subscription-based offering for accredited schools and departments providing access to tools commonly used in science, technology, engineering, and math (STEM) programs. It gives teachers and students tools, software, and services from Microsoft that are used by professional developers and designers. Many academic institutions provide information and resources for Azure Dev Tools for teaching and Azure for students under their academi ...
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