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Place Marketing
City marketing (related to city branding) or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there. Place marketing "refers to the application of marketing instruments to geographical locations, such as cities, towns, regions and communities i.e. coordinated use of marketing tools supported by a shared customer-oriented philosophy, for creating, communicating, delivering and exchanging urban offerings that have value for the city's customers and the city's community at large. The orchestrated attempt to differentiate place (city/ town or cities) aims at associating through: * Design: describing place as a character * Infrastructure: describing place as a fixed environment * Basic services: place as a service provider * Attraction: place as entertainment or recreation It is used to alter the external perceptio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perception
Perception () is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system, which in turn result from physical or chemical stimulation of the sensory system.Goldstein (2009) pp. 5–7 Vision involves light striking the retina of the eye; smell is mediated by odor molecules; and hearing involves pressure waves. Perception is not only the passive receipt of these signals, but it is also shaped by the recipient's learning, memory, expectation, and attention. Gregory, Richard. "Perception" in Gregory, Zangwill (1987) pp. 598–601. Sensory input is a process that transforms this low-level information to higher-level information (e.g., extracts shapes for object recognition). The process that follows connects a person's concepts and expectations (or knowledge), restorative and selective mechanisms (such as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Press (publisher)
Free Press was an American independent book publisher that later became an imprint of Simon & Schuster. It was one of the best-known publishers specializing in serious nonfiction, including path-breaking sociology books of the 1950s, 1960s and 1970s. After a period under new ownership in the 1980s of publishing neoconservative books, it was purchased by Simon & Schuster in 1994. By 2012, the imprint ceased to exist as a distinct entity; however, some books were still being published using the Free Press imprint. History Free Press was founded by Jeremiah Kaplan (1926–1993) and Charles Liebman in 1947 and concentrated on religion and social science. They chose the name Free Press because they wanted to print books devoted to civil liberties. It was launched with three classic titles: ''Division of Labor'' by Emile Durkheim, ''The Theory of Economic and Social Organization'' by Max Weber and ''The Scientific Outlook'' by Bertrand Russell. It was headquartered in Glencoe, Illino ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Irving J
Irving may refer to: People *Irving (name), including a list of people with the name Fictional characters * Irving, the main character's love interest in Cathy (comic strip) * Lloyd Irving, the main protagonist in the ''Tales of Symphonia'' video game Places Canada * Irving Nature Park, a park in Saint John, N.B. United States *Irving, California, former name of Irvington, California * Irving, Illinois * Irving, Iowa *Irving (Duluth), Minnesota *Irving, New York *Irving, Texas *Irving, Wisconsin, a town **Irving (community), Wisconsin, an unincorporated community *Irving Park, Chicago, Illinois * Irving Township, Montgomery County, Illinois * Irving Township, Michigan * Irving Township, Minnesota * Lake Irving, a lake in Minnesota Companies * Irving Group of Companies, Canadian conglomerate based in Saint John, New Brunswick, controlled by the Irving family, including: ** J. D. Irving, a conglomerate with holdings in forestry, pulp and paper, tissue, newsprint, building su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chamber Of Commerce
A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to advocate on behalf of the business community. Local businesses are members, and they elect a board of directors or executive council to set policy for the chamber. The board or council then hires a President, CEO, or Executive Director, plus staffing appropriate to size, to run the organization. A chamber of commerce may be a voluntary or a mandatory association of business firms belonging to different trades and industries. They serve as spokespeople and representatives of a business community. They differ from country to country. History The first chamber of commerce was founded in 1599 in Marseille, France, as the "Chambre de Commerce". Another official chamber of commerce followed 65 years later, probably in Bruges, then part of the S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seattle
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region of North America. The Seattle metropolitan area's population is 4.02 million, making it the 15th-largest in the United States. Its growth rate of 21.1% between 2010 and 2020 makes it one of the nation's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington. It is the northernmost major city in the United States, located about south of the Canadian border. A major gateway for trade with East Asia, Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area was inhabited by Native Americans for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Erastus Brainerd
Erastus Brainerd (25 February 1855 – 25 December 1922) was an American journalist and art museum curator. During the Yukon Gold Rush, he was the publicist who "sold the idea that Seattle was the Gateway to Alaska and the ''only'' such portal".''Hard Drive to the Klondike: Promoting Seattle During the Gold Rush''Chapter 2, National Park Service. Accessed online 12 July 2008. Born in Middletown, Connecticut to Norman and Leora (Campbell), Brainerd attended Phillips Exeter Academy and Harvard University, from which he graduated at the age of 19. He served as curator of engravings at the Boston Museum of Arts, then traveled to Europe, where he promoted a tour for "lecturing showman" W. Irving Bishop. He was a social success in Europe, and became a Knight of the Order of St. John of Jerusalem, a Knight of the Red Cross of Rome, a Knight Templar, and a Freemason. Back in America, he wrote editorials for the ''New York World'', where he also became assistant night editor, then served ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scott Cutlip
Scott Munson Cutlip (July 15, 1915 in Buckhannon, West Virginia – August 18, 2000 in Madison, Wisconsin) was a pioneer in public relations education. Biography Cutlip was born in Buckhannon, West Virginia, the son of Okey Scott Cutlip and Janet Munson. He was raised by his uncle George Carper Reger. Cutlip started in newspapers with the ''Buckhannon Record'' in 1933. Moving to Morgantown, West Virginia in 1935, he worked for the West Virginia Newspaper Publishing Company for three years. In 1939 he obtained a bachelor's degree in journalism and political science from Syracuse University. His career in public relations began in 1941 with the West Virginia State Road Commission. In Madison, Wisconsin he continued to study journalism and political science, earning a master's degree from the University of Wisconsin. In 1942 he entered the United States Army Air Forces, where he served with the Fifth Air Force from Australia. He joined the faculty of the University of Wisconsin in 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stockholm University School Of Business
Stockholm Business School (SBS; sv, Företagsekonomiska institutionen) is one of the largest academic departments at Stockholm University with around 3 500 students and 120 researchers/lecturers. SBS offers BSc, MSc programmes along with PhD. Through close ties with other academic departments and regular collaborations with key business actors, the School has become a melting pot for interdisciplinary research and education generating new perspectives on current topics within business and beyond. History SBS had a modest beginning at the end of the 1950s when Stockholm School of Economics offered a dozen study places to students at the Stockholm College (the University was founded in 1960). As interest from students was high, the number of study places however multiplied rapidly and the courses offered increased in number and content. In 1960 Stockholm College received university status and became Stockholm University. Two years later, in 1962, SBS became an independent depa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
City
A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be defined as a permanent and densely settled place with administratively defined boundaries whose members work primarily on non-agricultural tasks. Cities generally have extensive systems for housing, transportation, sanitation, utilities, land use, production of goods, and communication. Their density facilitates interaction between people, government organisations and businesses, sometimes benefiting different parties in the process, such as improving efficiency of goods and service distribution. Historically, city-dwellers have been a small proportion of humanity overall, but following two centuries of unprecedented and rapid urbanization, more than half of the world population now lives in cities, which has had profound consequences for g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
