Pathos
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Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for "suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," in a n ...
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Rhetoric (Aristotle)
Aristotle's ''Rhetoric'' ( grc, Ῥητορική, Rhētorikḗ; la, Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is titled ''Rhetoric'', the ''Art of Rhetoric'', ''On Rhetoric'', or a ''Treatise on Rhetoric''. Background Aristotle is generally credited with developing the basics of the system of rhetoric that "thereafter served as its touchstone", influencing the development of rhetorical theory from ancient through modern times. The ''Rhetoric'' is regarded by most rhetoricians as "the most important single work on persuasion ever written." Gross and Walzer concur, indicating that, just as Alfred North Whitehead considered all Western philosophy a footnote to Plato, "all subsequent rhetorical theory is but a series of responses to issues raised" by Aristotle's ''Rhetoric''. This is largely a reflection of disciplinary divisions, dating back to Peter Ramus' attacks on Aristotelian r ...
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Rhetor
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, m ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style ...
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Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field (cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ...
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Stoicism
Stoicism is a school of Hellenistic philosophy founded by Zeno of Citium in Athens in the early 3rd century Common Era, BCE. It is a philosophy of personal virtue ethics informed by its system of logic and its views on the natural world, asserting that the practice of virtue is both necessary and sufficient to achieve Eudaimonia, (happiness, ): one flourishes by living an Ethics, ethical life. The Stoics identified the path to with a life spent practicing the cardinal virtues and living in accordance with nature. The Stoics are especially known for teaching that "virtue is the only good" for human beings, and that external things, such as health, wealth, and pleasure, are not good or called in themselves (''adiaphora'') but have value as "material for virtue to act upon". Alongside Aristotelian ethics, the Stoic tradition forms one of the major founding approaches to virtue ethics. The Stoics also held that certain destructive emotions resulted from errors of judgment, and th ...
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Logos
''Logos'' (, ; grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason is related to grc, wikt:λέγω, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, ...
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Aristotle
Aristotle (; grc-gre, Ἀριστοτέλης ''Aristotélēs'', ; 384–322 BC) was a Greek philosopher and polymath during the Classical period in Ancient Greece. Taught by Plato, he was the founder of the Peripatetic school of philosophy within the Lyceum and the wider Aristotelian tradition. His writings cover many subjects including physics, biology, zoology, metaphysics, logic, ethics, aesthetics, poetry, theatre, music, rhetoric, psychology, linguistics, economics, politics, meteorology, geology, and government. Aristotle provided a complex synthesis of the various philosophies existing prior to him. It was above all from his teachings that the West inherited its intellectual lexicon, as well as problems and methods of inquiry. As a result, his philosophy has exerted a unique influence on almost every form of knowledge in the West and it continues to be a subject of contemporary philosophical discussion. Little is known about his life. Aristotle was born in th ...
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Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika.'' Cu ...
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Gorgias
Gorgias (; grc-gre, Γοργίας; 483–375 BC) was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies." W. K. C. Guthrie, ''The Sophists'' (New York: Cambridge University Press, 1971), p. 270. He has been called "Gorgias the Nihilist" although the degree to which this epithet adequately describes his philosophy is controversial.Rosenkrantz, G. (2002). The Possibility of Metaphysics: Substance, Identity ...
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Apatheia
Apatheia ( el, ἀπάθεια; from ''a-'' "without" and ''pathos'' "suffering" or "passion"), in Stoicism, refers to a state of mind in which one is not disturbed by the passions. It might better be translated by the word equanimity than the word indifference. The meaning of the word ''apatheia'' is quite different from that of the modern English apathy, which has a distinctly negative connotation. According to the Stoics, ''apatheia'' was the quality that characterized the sage. Whereas Aristotle had claimed that virtue was to be found in the golden mean between an excess and a deficiency of emotion (''metriopatheia''), the Stoics thought that living virtuously provided freedom from the passions, resulting in ''apatheia''. It meant eradicating the tendency to react emotionally or egotistically to external events, the things that cannot be controlled. For Stoics, it was the optimally rational response to the world, for things cannot be controlled if they are caused by the will o ...
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Sophist
A sophist ( el, σοφιστής, sophistes) was a teacher in ancient Greece in the fifth and fourth centuries BC. Sophists specialized in one or more subject areas, such as philosophy, rhetoric, music, athletics, and mathematics. They taught ''arete'' – "virtue" or "excellence" – predominantly to young statesmen and nobility. In the present day, however, a sophist refers to someone who deliberately argues using fallacious arguments or reasoning, in order to mislead; see the section below. Etymology The Greek word el, σοφός, sophos, a wise man, label=none is related to the noun el, σοφία, sophia, wisdom, label=none. Since the times of Homer it commonly referred to an expert in his profession or craft. Charioteers, sculptors, or military experts could be referred to as in their occupations. The word has gradually come to connote general wisdom and especially wisdom in human affairs such as politics, ethics, and household management. This was the meaning ascr ...
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