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Product Sabotage
In marketing and retail, product sabotage is a practice used to encourage the customer to purchase a more profitable product or service as opposed to cheaper alternatives. It is also the practice where a company attempts to aim different prices at different types of customer. There are several methods used in achieving this: Cheap packaging This method is commonly used in supermarkets, where the cheapest products are packaged in cheap and basic packaging. These products are normally displayed alongside the more attractively packaged and expensive items, in an attempt to persuade customers to buy the more expensive alternative instead. For example, the Tesco supermarket chain sells a "value" range of products in garish (red, blue, and white) packaging to make them appear unappealing and inferior to their regular brand. Omitting products from menus Not promoting cheaper alternatives. An example of this method is coffee companies who hide or downplay cheaper drinks in the hope that c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It has shops in Ireland, the United Kingdom, the Czech Republic, Hungary and Slovakia. It is the market leader of groceries in the UK (where it has a market share of around 28.4%). Tesco has expanded globally since the early 1990s, with operations in 11 other countries in the world. The company pulled out of the US in 2013, but continues to see growth elsewhere. Since the 1960s, Tesco has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol, software, financial services, telecoms and internet services. In the 1990s, Tesco re-positioned itself from being a downmarket high-volume low-cost retailer, attempting to attract a range of social groups with its low-cost ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coffee Republic
Coffee Republic is a British coffee bar and deli franchise chain founded in 1995. History Coffee Republic was founded in 1995 by brother and sister team Bobby and Sahar Hashemi, opening its first site in London's South Molton Street. In 1996 Coffee Republic Ltd was founded in Greece by Kostas Dalakouras and partners, and still operates in Horeca market all over Greece, providing gourmet coffee products and services. The company is Coffee Republic S.a. now and owns the national trademark for Greece. By 1997 Coffee Republic had opened a further 7 stores in London and opened its first stores in Newcastle and Manchester. The group was listed on AIM in 1998 by reversing into Arion Properties. The group grew to 24 branches after opening 17 new sites between March and November and had expanded to York, Birkenhead, Newcastle and Manchester. Coffee Republic switched from AIM to the full list in July 2000. At this point, it had 61 coffee bars and cafés and announced plans to open ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Printer
In computing, a printer is a peripheral machine which makes a persistent representation of graphics or text, usually on paper. While most output is human-readable, bar code printers are an example of an expanded use for printers. Different types of printers include 3D printers, inkjet printers, laser printers, and thermal printers. History The first computer printer designed was a mechanically driven apparatus by Charles Babbage for his difference engine in the 19th century; however, his mechanical printer design was not built until 2000. The first patented printing mechanism for applying a marking medium to a recording medium or more particularly an electrostatic inking apparatus and a method for electrostatically depositing ink on controlled areas of a receiving medium, was in 1962 by C. R. Winston, Teletype Corporation, using continuous inkjet printing. The ink was a red stamp-pad ink manufactured by Phillips Process Company of Rochester, NY under the name Clear Prin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Vista
Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, which was released five years before, at the time being the longest time span between successive releases of Microsoft Windows desktop operating systems. Software release life cycle#Release to manufacturing (RTM), Development was completed on November 8, 2006, and over the following three months, it was released in stages to computer hardware and software manufacturers, business customers and retail channels. On January 30, 2007, it was released internationally and was made available for purchase and download from the Windows Marketplace; it is the first release of Windows to be made available through a digital distribution platform. Features new to Windows Vista, New features of Windows Vista include an updated graphical user interface and Skin (computing), visual style dubbed Windows Aero, Aero, a new search component called Windows Search, red ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Windows 7
Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on July 22, 2009, and became generally available on October 22, 2009. It is the successor to Windows Vista, released nearly three years earlier. It remained an operating system for use on personal computers, including home and business desktops, laptops, tablet PCs and media center PCs, and itself was replaced in November 2012 by Windows 8, the name spanning more than three years of the product. Until April 9, 2013, Windows 7 original release included updates and technical support, after which installation of Service Pack 1 was required for users to receive support and updates. Windows 7's server counterpart, Windows Server 2008 R2, was released at the same time. The last supported version of Windows based on this operating system was released on July 1, 2011, entitled Windows Embedded POSReady 7. Extended support ended on January 14, 2020, over ten years a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits. Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
