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PrivateCore
PrivateCore is a venture-backed startup located in Palo Alto, California that develops software to secure server data through server attestation and memory encryption. The company's attestation and memory encryption technology fills a gap that exists between “ data in motion” encryption ( TLS, email encryption) and “ data at rest” encryption (disk encryption, tape encryption) by protecting “data in use” (random access memory). PrivateCore memory encryption technology protects against threats to servers such as cold boot attacks, hardware advanced persistent threats, rootkits/bootkits, computer hardware supply chain attacks, and physical threats to servers from insiders. PrivateCore was acquired by Facebook (now Meta Platforms) on 7 August 2014. History PrivateCore was founded in 2011 by security veterans from VMware and Google with seed funding from Foundation Capital. PrivateCore “virtualizes” physical security and enables service providers and enterprises deplo ...
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Rootkits
A rootkit is a collection of computer software, typically malicious, designed to enable access to a computer or an area of its software that is not otherwise allowed (for example, to an unauthorized user) and often masks its existence or the existence of other software. The term ''rootkit'' is a compound of "root" (the traditional name of the privileged account on Unix-like operating systems) and the word "kit" (which refers to the software components that implement the tool). The term "rootkit" has negative connotations through its association with malware. Rootkit installation can be automated, or an attacker can install it after having obtained root or administrator access. Obtaining this access is a result of direct attack on a system, i.e. exploiting a vulnerability (such as privilege escalation) or a password (obtained by cracking or social engineering tactics like "phishing"). Once installed, it becomes possible to hide the intrusion as well as to maintain privileged ac ...
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Cold Boot Attack
In computer security, a cold boot attack (or to a lesser extent, a platform reset attack) is a type of side channel attack in which an attacker with physical access to a computer performs a memory dump of a computer's random-access memory (RAM) by performing a hard reset of the target machine. Typically, cold boot attacks are used for retrieving encryption keys from a running operating system for malicious or criminal investigative reasons. The attack relies on the data remanence property of DRAM and SRAM to retrieve memory contents that remain readable in the seconds to minutes following a power switch-off. An attacker with physical access to a running computer typically executes a cold boot attack by cold-booting the machine and booting a lightweight operating system from a removable disk to dump the contents of pre-boot physical memory to a file. An attacker is then free to analyze the data dumped from memory to find sensitive data, such as the keys, using various forms of k ...
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Trusted Execution Technology
Intel Trusted Execution Technology (Intel TXT, formerly known as LaGrande Technology) is a computer hardware technology whose primary goals are: * Attestation of the authenticity of a platform and its operating system. * Assuring that an authentic operating system starts in a trusted environment, which can then be considered trusted. * Provision of a trusted operating system with additional security capabilities not available to an unproven one. Intel TXT uses a Trusted Platform Module (TPM) and cryptographic techniques to provide measurements of software and platform components so that system software as well as local and remote management applications may use those measurements to make trust decisions. It complements Intel Management Engine. This technology is based on an industry initiative by the Trusted Computing Group (TCG) to promote safer computing. It defends against software-based attacks aimed at stealing sensitive information by corrupting system or BIOS code, or mod ...
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Trusted Platform Module
Trusted Platform Module (TPM, also known as ISO/IEC 11889) is an international standard for a secure cryptoprocessor, a dedicated microcontroller designed to secure hardware through integrated cryptographic keys. The term can also refer to a chip conforming to the standard. TPM is used for digital rights management (DRM), Windows Defender, Windows Domain logon, protection and enforcement of software licenses, and prevention of cheating in online games. One of Windows 11's system requirements is TPM 2.0. Microsoft has stated that this is to help increase security against firmware and ransomware attacks. History Trusted Platform Module (TPM) was conceived by a computer industry consortium called Trusted Computing Group (TCG). It evolved into ''TPM Main Specification Version 1.2'' which was standardized by International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC) in 2009 as ISO/IEC 11889:2009. ''TPM Main Specification Version 1. ...
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Data In Use
Data in use is an information technology term referring to active data which is stored in a non-persistent digital state typically in computer random-access memory (RAM), CPU caches, or CPU registers. Scranton, PA data scientist Daniel Allen in 1996 proposed ''Data in use'' as a complement to the terms ''data in transit'' and '' data at rest'' which together define the three states of digital data. Alternative definitions Data in use refers to data in computer memory. Some cloud software as a service (SaaS) providers refer to data in use as any data currently being processed by applications, as the CPU and memory are utilized. Concerns Because of its nature, data in use is of increasing concern to businesses, government agencies and other institutions. Data in use, or memory, can contain sensitive data including digital certificates, encryption keys, intellectual property (software algorithms, design data), and personally identifiable information. Compromising data in use ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Seed Money
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests that this is a very early investment, meant to support the business until it can generate cash of its own (see cash flow), or until it is ready for further investments. Seed money options include friends and family funding, seed venture capital funds, angel funding, and crowdfunding. Usage Traditionally, companies that have yet to meet listing requirements or qualify for bank loans, recognize VC as providers of financial support and value added services. Seed money can be used to pay for preliminary operations such as market research and product development. Investors can be the founders themselves, using savings and loans. They can be family members and friends of the founders. Investors can also be outside angel investors, ventu ...
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VMware
VMware, Inc. is an American cloud computing and virtualization technology company with headquarters in Palo Alto, California. VMware was the first commercially successful company to virtualize the x86 architecture. VMware's desktop software runs on Microsoft Windows, Linux, and macOS. VMware ESXi, its enterprise software hypervisor, is an operating system that runs on server hardware. In May 2022, Broadcom Inc. announced an agreement to acquire VMware in a cash-and-stock transaction valued at $61 billion. History Early history In 1998, VMware was founded by Diane Greene, Mendel Rosenblum, Scott Devine, Ellen Wang and Edouard Bugnion. Greene and Rosenblum were both graduate students at the University of California, Berkeley. Edouard Bugnion remained the chief architect and CTO of VMware until 2005, and went on to found Nuova Systems (now part of Cisco). For the first year, VMware operated in stealth mode, with roughly 20 employees by the end of 1998. The company was ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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X86 Virtualization
x86 virtualization is the use of hardware-assisted virtualization capabilities on an x86/x86-64 CPU. In the late 1990s x86 virtualization was achieved by complex software techniques, necessary to compensate for the processor's lack of hardware-assisted virtualization capabilities while attaining reasonable performance. In 2005 and 2006, both Intel (VT-x) and AMD (AMD-V) introduced limited hardware virtualization support that allowed simpler virtualization software but offered very few speed benefits. Greater hardware support, which allowed substantial speed improvements, came with later processor models. Software-based virtualization The following discussion focuses only on virtualization of the x86 architecture protected mode. In protected mode the operating system kernel runs at a higher privilege such as ring 0, and applications at a lower privilege such as ring 3. In software-based virtualization, a host OS has direct access to hardware while the guest OSs have limited acce ...
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Foundation Capital
Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and in 2012 managed more than $2.4 billion in investment capital. History Foundation Capital was founded in 1995. The firm raised its seventh and at the time the largest fund of $750 million in April 2008. It was one of Netflix's original investors. In 2013 the firm closed its seventh fund with $282 million and its eighth fund in 2015 with $325 million. Foundation Capital has invested in approximately 200+ ventures over the course of the last 19 years, 23 of which have had initial public offerings. It currently maintains investments in around 80 companies. Most investments fall under the areas of consumer tech, Financial technology, fin-tech, mar-tech, energy, enterprise tech, and applications. Its partners have been members of the founding executive teams of Silicon Valley startups of the past two decades, with each having an average of 15 years of operating experience. ...
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Persistence (computer Science)
In computer science, persistence refers to the characteristic of state of a system that outlives (persists more than) the process that created it. This is achieved in practice by storing the state as data in computer data storage. Programs have to transfer data to and from storage devices and have to provide mappings from the native programming-language data structures to the storage device data structures. Picture editing programs or word processors, for example, achieve state persistence by saving their documents to files. Orthogonal or transparent persistence Persistence is said to be " orthogonal" or "transparent" when it is implemented as an intrinsic property of the execution environment of a program. An orthogonal persistence environment does not require any specific actions by programs running in it to retrieve or save their state. Non-orthogonal persistence requires data to be written and read to and from storage using specific instructions in a program, resulting in ...
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