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Pollara (Italy)
Pollara Strategic Insights is a Canadian public opinion and market research firm. Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as Pollara Strategic Insights, although it is still commonly referred to as Pollara. Pollara is a full-service research firm active in all sectors and disciplines. It provides custom quantitative and qualitative research as well as a suite of proprietary research models and syndicated studies. Pollara was the pollster to the Liberal Party of Canada in its majority government winning election campaigns in 1993, 1997 and 2000. External links * Public opinion research companies Market research companies of Canada {{canada-company-stub ...
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Liberal Party Of Canada
The Liberal Party of Canada (french: Parti libéral du Canada, region=CA) is a federal political party in Canada. The party espouses the principles of liberalism,McCall, Christina; Stephen Clarkson"Liberal Party". ''The Canadian Encyclopedia''. and generally sits at the centre to centre-left of the Canadian political spectrum, with their rival, the Conservative Party, positioned to their right and the New Democratic Party, who at times aligned itself with the Liberals during minority governments, positioned to their left. The party is described as "big tent",PDF copy
at UBC Press.
practising "brokerage politics", attracting support from a broad spectrum of voters. The Liberal Party is the longest-serving and oldest active federal political party in the country, and has dominated federal

Majority Government
A majority government is a government by one or more governing parties that hold an absolute majority of seats in a legislature. This is as opposed to a minority government, where the largest party in a legislature only has a plurality of seats. A government majority determines the balance of power. A majority government is usually assured of having its legislation passed and rarely if ever, has to fear being defeated in parliament, a state is also known as a working majority. In contrast, a minority government must constantly bargain for support from other parties in order to pass legislation and avoid being defeated on motions of no confidence. Single-party majority governments tend be formed in the aftermath of strong election performances. The term "majority government" may also be used for a stable coalition of two or more parties to form an absolute majority. One example of such an electoral coalition is in Australia, where the Liberal and National parties have run as an ...
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Public Opinion Research Companies
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin '' publicus'' (also '' poplicus''), from '' populus'', to the English word 'populace', and in general denotes some mass population ("the ...
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