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Pepsi Refresh Project
The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing. More than 80 million votes were registered and, at its peak, 37% of Americans were aware of the Refresh Project. This project has been the focus of a 2013 Harvard Business School case ("The Pepsi Refresh Project: a Thirst for Change"), describing the process that Pepsi's marketing team, led by senior marketing director Ana Maria Irazabal, went through to come up with this idea. In early 2012, Pepsi abandoned the Refresh Project. One opinion is due to declining market share and falling to third place behind Coke and Diet Coke. Rules The PRP began on January 13, 2010 when the website, ''refresheverything.com'' began accepting ideas online. In cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues of ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grant (money)
A grant is a funding, fund given by an end entity grant – often a Government, public body, charitable foundation, or a specialised grant-making institution – to an individual or another entity (usually, a non-profit organisation, sometimes a business or a local government body) for a specific purpose linked to public benefit. Unlike loans, grants are not to be paid back. European Union European Union grants The European Commission provides financing through numerous specific calls for project proposals. These may be within Framework Programmes for Research and Technological Development, Framework Programmes. Although there are many 7-year programmes that are renewed that provide money for various purposes. These may be Structural Funds and Cohesion Fund, structural funds, Youth programmes and Educational policies and initiatives of the European Union, Education programmes. There are also occasional one-off grants to deal with unforeseen aspects or special projects and theme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grant Writing
Grant writing is the practice of completing an application process for a financial grant provided by an institution such as a government department, corporation, foundation, or trust. Such application processes are often referred to as either a ''grant proposal'' or a ''grant submission''. Successful grant writing requires a clear understanding of grantsmanship. While the principles and fundamentals of grantsmanship apply broadly, consistently successful grant writers are able not only to mobilize knowledge about the form and content of the proposal documents, but also the intertextual relationships of the specific proposal to other, related documents (e.g., the funding agency's own mission statement and current projects, correspondence with agency personnel, supplementary materials, budgets, general and agency-specific writing guidelines, etc.). The elements of proposal-creation typically involve: * Analyzing the intended audience for the proposal * Analyzing the purpose of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowd Funding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crowdfunding. Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. Crowdfunding has been used to fund a wide range of for-profit, entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, and community-oriented social entrepreneurship projects. Although crowdfunding has been suggested to be highly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shiv Singh
Shiv Singh (5 July 1938 – 25 June 2015) was an Indian-Punjabi artist, known mainly for his work as a sculptor. Early life Shiv Singh was born at Bassi Gulam Hussain village near Hoshiarpur in Punjab, India. His father was a landlord who owned around 35 acres of farmland in the village. Shiv Singh did his early schooling (till class IV) at the village school and then joined DAV Senior Secondary School in Hoshiarpur from where he did his matriculation. Education and career In 1958 Shiv Singh took to studying art at the Government Art and Craft School at Shimla. It was later shifted to Chandigarh with a new name as Government College of Art and Craft, from where he finished his five-year degree course in 1962. He started teaching at Sainik School in Kapurthala in 1963. In 1968 German government offered him a scholarship in advanced studies and research in art for three years exposing the young artist to international art scene. Upon his return he joined Government Home Science ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl XLIV
Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) champion for the 2009 season. The underdog Saints defeated the Colts by a score of 31–17, earning the franchise its first Super Bowl win. The game was played at Sun Life Stadium (now Hard Rock Stadium) in Miami Gardens, Florida, for the fifth time (and in South Florida for the tenth time), on February 7, 2010, which was the latest calendar date for a Super Bowl until Super Bowl LVI in 2022. This was the Saints' first Super Bowl appearance and the fourth for the Colts franchise, their second appearance in four seasons. The Saints entered the game with a 13–3 record for the 2009 regular season, compared to the Colts' 14–2 record. In the playoff games, both teams placed first in their respective conferences, marking the first time since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Football League
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world. Each NFL season begins with a three-week preseason in August, followed by the 18-week regular season which runs from early September to early January, with each team playing 17 games and having one bye week In sport, a bye is the preferential status of a player or team that is automatically advanced to the next round of a tournament, without having to play an opponent in an early round. In knockout (elimination) tournaments they can be granted eit .... Following the conclusion of the regular season, seven teams from each conference (four division winners and three wild card teams) advance to the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drew Brees
Drew Christopher Brees (; born January 15, 1979) is an American former football quarterback who played in the National Football League (NFL) for 20 seasons. A member of the New Orleans Saints for most of his career, Brees is the NFL leader in career completion percentage, and is second in career passing yards, career touchdown passes, career pass attempts, and career pass completions. He also holds the record of consecutive games with a touchdown pass, breaking the feat held by Johnny Unitas for 52 years. Brees played college football at Purdue, where he set the Big Ten Conference records for completions, attempts, and yards. Despite his collegiate success, questions over his height and arm strength caused him to not be selected until the second round of the 2001 NFL Draft by the San Diego Chargers. Brees initially struggled before having a breakout season in 2004, earning him Pro Bowl and Comeback Player of the Year honors. Re-signed to a one-year contract, Brees suffer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deepwater Horizon Oil Spill
The ''Deepwater Horizon'' oil spill (also referred to as the "BP oil spill") was an industrial disaster that began on 20 April 2010 off of the coast of the United States in the Gulf of Mexico on the BP-operated Macondo Prospect, considered to be the largest marine oil spill in the history of the petroleum industry and estimated to be 8 to 31 percent larger in volume than the previous largest, the Ixtoc I oil spill, also in the Gulf of Mexico. The United States federal government estimated the total discharge at . After several failed efforts to contain the flow, the well was declared sealed on 19 September 2010. Reports in early 2012 indicated that the well site was still leaking. The ''Deepwater Horizon'' oil spill is regarded as one of the largest environmental disasters in world history. A massive response ensued to protect beaches, wetlands and estuaries from the spreading oil utilizing skimmer ships, floating booms, controlled burns and of oil dispersant. Due to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philanthropic Organizations Based In The United States
Philanthropy is a form of altruism that consists of "private initiatives, for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material gain; and with government endeavors, which are public initiatives for public good, notably focusing on provision of public services. A person who practices philanthropy is a philanthropist. Etymology The word ''philanthropy'' comes , from ''phil''- "love, fond of" and ''anthrōpos'' "humankind, mankind". In the second century AD, Plutarch used the Greek concept of ''philanthrôpía'' to describe superior human beings. During the Middle Ages, ''philanthrôpía'' was superseded in Europe by the Christian virtue of ''charity'' (Latin: ''caritas''); selfless love, valued for salvation and escape from purgatory. Thomas Aquinas held that "the habit of charity extends not only to the love of God, but also to the love of our neighbor". Philanth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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