|
Paid Inclusion
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and .... The use of paid inclusion is controversial and paid inclusion's popularity has decreased over time among search engines. Definition of paid inclusion The FTC defined paid inclusion as "Paid inclusion can take many forms. Examples of paid inclusion include programs where the only sites listed are those that have paid; where paid sites are intermingled among non-paid sites; and where companies pay to have their Web sites or URLs reviewed more quickly, or for more frequent spidering of their Web sites or URLs, or for the review or inclusion of deeper levels of their Web sites, than is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Flights
Google Flights is an online flight booking search service which facilitates the purchase of airline tickets through third-party suppliers. It was launched by Google in 2011 following a buyout. It is now part of Google Travel. History In April 2011, the United States Department of Justice Antitrust Division approved Google's $700 million purchase of ITA Software. On September 13, 2011 Google launched Google Flights, which used algorithms gained from this purchase. Features An innovation of Google Flights is that it allows open-ended searches based on criteria other than the destination; for example, a user may search for flights within a range of times and a budget and be offered various destination choices. Alternatively, a user can select a destination, and Google Flights will calculate every price for each day of the next 12 months, visualized in a graph or table. This allows users to easily spot the cheapest date to fly to the destination. Google Flights also enables its us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instant Indexing
Instant indexing is a feature offered by Internet search engines that enables users to submit content for immediate inclusion into the index. Delayed inclusion Certain search engine services may require an extended period of time for inclusion, which is seen as a delay and a frustration by website administrators who wish to have their websites appear in search engine results. Delayed inclusion may due to the size of the index that the service must maintain or due to corporate, political or social policies. Some services, such as Ask.com only index content collected by a crawler program which does not allow for manual adding of content to index. Criticisms A criticism of instant indexing is that certain services filter results manually or via algorithms that prevent instant inclusion to avoid inclusion of content that violates the service's policies. Instant indexing impacts the timeliness of the content included in the index. Given the manner in which many crawlers operate in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Favored Placement
Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results. One of the earliest companies to use favored placement was Open Text Corporation for its Open Text Index search engine in 1996. However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks. In February 1998 GoTo.com, a project of Idealab, started using favored placement. The search engine ranked web sites depending on how much they are willing to pay to be listed at the top for a search term under a real-time competitive bidding process. Unlike Open Text, GoTo.com was more successful that after five months, more than a thousand sites were paying for favored placement. Yahoo! acquired GoTo.com (which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FTC Act
The Federal Trade Commission Act of 1914 was a United States federal law which established the Federal Trade Commission. The Act was signed into law by US President Woodrow Wilson in 1914 and outlaws unfair methods of competition and unfair acts or practices that affect commerce. Background The inspiration and motivation for this act started in 1890, when the Sherman Antitrust Act was passed. There was a strong antitrust movement to prevent manufacturers from joining price-fixing cartels. After '' Northern Securities Co. v. United States'', a 1904 case that dismantled a J. P. Morgan company, antitrust enforcement became institutionalized. Soon, US President Theodore Roosevelt created the Bureau of Corporations, an agency that reported on the economy and businesses in the industry. The agency was the predecessor to the Federal Trade Commission. In 1913, President Wilson expanded on the agency by passing the Federal Trade Commissions Act and the Clayton Antitrust Act. The Federa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ask Jeeves
Ask.com (originally known as Ask Jeeves) is a question answering–focused e-business founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The original software was implemented by Gary Chevsky, from his own design. Warthen, Chevsky, Justin Grant, and others built the early AskJeeves.com website around that core engine. In 2006, the "Jeeves" name was dropped and they refocused on the search engine, which had its own algorithm. In late 2010, facing insurmountable competition from more popular search engines like Google, the company outsourced its web search technology and returned to its roots as a question and answer site. Douglas Leeds was elevated from president to CEO in 2010. Three venture capital firms, Highland Capital Partners, Institutional Venture Partners, and The RODA Group were early investors. Ask.com is currently owned by InterActiveCorp (IAC) under the NASDAQ symbol , and its corporate headquarters are located at 555 City Center, in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
End-user
In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, Information technology (IT) experts, software professionals and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact easily overlooked and forgotten by designers: leading to features creating low customer satisfaction. In information technology, end users are not "customers" in the usual sense—they are typically employees of the customer. For example, if a large retail corporation buys a software package for its employees to use, even though the large retail corporation was the "customer" which purchased the software, the end users are the employees of the company, who will use the software at work. Certain American defense-related pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economics
Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and interactions of Agent (economics), economic agents and how economy, economies work. Microeconomics analyzes what's viewed as basic elements in the economy, including individual agents and market (economics), markets, their interactions, and the outcomes of interactions. Individual agents may include, for example, households, firms, buyers, and sellers. Macroeconomics analyzes the economy as a system where production, consumption, saving, and investment interact, and factors affecting it: employment of the resources of labour, capital, and land, currency inflation, economic growth, and public policies that have impact on glossary of economics, these elements. Other broad distinctions within economics include those between positive economics, desc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Above The Fold
Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day's most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands. The term can be used more generally to refer to anything that is prominently displayed or of highest priority. Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without further scrolling or clicking. In contrast, portions available via clickthrough are sometimes described as "after the jump". In web design Abo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan (technologist), Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." See also * List of search engines * Pay per click References External links * Internet search engines American technology news websites {{web-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Shopping
Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors. Google announced at its Marketing Live event in May 2019 that the new Google Shopping will integrate the existing Google Express marketplace into a revamped shopping experience. In the US, Google Shopping is accessible from the web and mobile apps, available on Android and iOS. Google Shopping is also available in France, accessible from the web only. Like its predecessor, Google Shopping is free and requires a personal Google account in order to purchase from the platform. A colored price tag icon replaces the parachute icon from Google Express. On the web, shoppers can either go to the Google Search homepage to enter a search query and then select the Shopping tab under the navigation bar, or go directly to the Google Shopping site t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Search Engine Optimization")
