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Opinium
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its Chief Executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel. The agency also works in the political space and conducts political polls on behalf of ''The Guardian US'' in the United States and ''The Observer'', and ''The Guardian''s Sunday edition in the United Kingdom. Opinium's most recent success in political polling came at the 2019 UK General Election where they were the most accurate agency, calling the actual results. In the 2016 EU Referendum, Opinium were the only age ...
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Opinium
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its Chief Executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel. The agency also works in the political space and conducts political polls on behalf of ''The Guardian US'' in the United States and ''The Observer'', and ''The Guardian''s Sunday edition in the United Kingdom. Opinium's most recent success in political polling came at the 2019 UK General Election where they were the most accurate agency, calling the actual results. In the 2016 EU Referendum, Opinium were the only age ...
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British Polling Council
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools. Members The following organisations are members of the BPC (founding members in bold): *BMG Research *Bradshaw Advisory *Censuswide *Deltapoll *Electoral Calculus *Focaldata *Forefront Market Research *Hanbury Strategy *Harris Insights & Analytics, Harris Interactive *ICM Research *Ipsos MORI *J.L. Partners *Kantar Group, Kantar Public (formerly TNS/System 3) *LucidTalk *Obsurvant *Omnisis *Opinium *ORB International *Panelbase *People Polling *Portland Communications *Public First *Redfield & Wilton Strategies *ComRes, Savanta ...
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Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economics), services in Asia, Africa, Europe, and Oceania. , Vodafone owns and operates networks in 22 countries, with partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries. Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a secondary listing on Nasdaq. Name The name Vodafone comes from ''VO''ice ''DA''ta ''FONE'' (the latter a sensational spelling of "telephone, phone"), chosen by the company to "reflect the provision of voice and data services over mobile phones". History The evolution of Vodafone started in 1981 with the es ...
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Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ...
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Itsu
Itsu is a British chain of East Asian-inspired fast food shops and restaurants and a grocery company.Moules, Jonathan"Itsu founder nurtures a new generation" ''Financial Times'', London, 21 January 2014. Retrieved on 21 January 2014. The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger, in partnership with Clive Schlee. The first Itsu store opened in Chelsea, London in 1997. , Itsu has 76 stores in England, including 54 in London, and one abroad, located in Brussels Airport. Itsu roceryproducts are sold at various supermarket chains in the United Kingdom, and online. In March 2012, Metcalfe's Food Company, run by Robert Jakobi, launched the Itsu brand into retailVince Bamford"Itsu to target retailers with new Asian snacks"The Grocer, June 2011 under the name Itsu rocery The Itsu roceryproducts are sold throughout UK supermarkets, including Sainsbury's, Tesco, Waitrose, Co-op Food, and Whole Foods Market. Partnerships In January 2014, Its ...
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The Guardian US
''Guardian US'' is the Manhattan-based American online presence of the British print newspaper ''The Guardian''. It launched in September 2011, led by editor-in-chief Janine Gibson, and followed the earlier ''Guardian America'' service, which was closed in 2009. ''Guardian US'' is only available online. John Mulholland was appointed in January 2018 as the editor of ''Guardian US''. Mulholland left his post at ''Guardian US'' in 2022 and was succeeded by Betsy Reed. ''Guardian America'' ''Guardian America'' was created in October 2007 and was highly publicized at the time of its launch on the Guardian Unlimited website. The response from Guardian Unlimited users at the time of ''Guardian America'''s creation was mixed, reflecting concern about possible changes. On July 23, 2008 the Guardian Media Group announced that Caroline Little, the former chief executive and publisher of Washington Post and Newsweek Interactive, would join the Guardian News & Media America operation in th ...
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The Observer
''The Observer'' is a British newspaper published on Sundays. It is a sister paper to ''The Guardian'' and ''The Guardian Weekly'', whose parent company Guardian Media Group Limited acquired it in 1993. First published in 1791, it is the world's oldest Sunday newspaper. History Origins The first issue, published on 4 December 1791 by W.S. Bourne, was the world's first Sunday newspaper. Believing that the paper would be a means of wealth, Bourne instead soon found himself facing debts of nearly £1,600. Though early editions purported editorial independence, Bourne attempted to cut his losses and sell the title to the government. When this failed, Bourne's brother (a wealthy businessman) made an offer to the government, which also refused to buy the paper but agreed to subsidise it in return for influence over its editorial content. As a result, the paper soon took a strong line against radicals such as Thomas Paine, Francis Burdett and Joseph Priestley. 19th century In 180 ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ...
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Market Research Companies Of The United Kingdom
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of close ...
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British Companies Established In 2007
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, the English language as spoken and written in the United Kingdom or, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *''Brit(ish)'', a 2018 memoir by Afua Hirsch *People or things associated with: ** Great Britain, an island ** United Kingdom, a sovereign state ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) See also * Terminology of the British Isles * Alternative names for the British * English (other) * Britannic (other) * British Isles * Brit (other) * B ...
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