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Operator Logo
An operator logo is a logo which appears on the status screen of a mobile phone. Originally intended as a way for phone companies to brand phones attached to their networks, the operator logo has since become a method by which owners may customise their phones to reflect their own interests. It helped kick off mobile phone content advertising which became particularly prominent with ring tone adverts. The older mobile phones of 90's (Black & white LCD Screen) had options to show telecom operator logo instead of the showing the name in plain text. Later various companies provided custom logo and designs to set as Operator logo. These logos can be shared by SMS with other people. Later on when color mobiles came to market, Colorful logo option came to mobile devices. An industry has sprung up around the use of these logos, and around ring tones, tailored towards phones, such as those made by Nokia, which can receive new logos in a text message. Several mobile phone companies provi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone Content Advertising
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular. History The first easily customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default. These were often replaced by a person's name or a small symbol. As h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ring Tone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming call—up to and including recordings of original telephone bells. Electronic telephones, especially smartphones, are manufactured with a preloaded selection of ringtones. Customers can buy or generate custom ringtones for installation on the device. Background and history A telephone rings when the telephone network indicates an incoming call, so that the recipient is alerted of the call attempt. Landline telephones typically receive an electric alternating current signal, called ''power ringing'' or ''ringing signal'', generated by the telephone exchange to which the telephone is connected. The ringing current originally operated an electric bell. For mobile phones, the network sends a message to the recipient's device, which may activa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nokia
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, in the greater Helsinki Greater Helsinki, metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa.HS: Nokian juuret ovat Tammerkosken rannalla (in Finnish) In 2020, Nokia employed approximately 92,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short Message Service
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. SMS technology originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1986 as part of the Global System for Mobile Communications (GSM) series of standards.GSM Doc 28/85 "Services and Facilities to be provided in the GSM System" rev2, June 1985 The first SMS message was sent on 3 December 1992, when Neil Papworth, a test engineer for Sema Group, sent "Merry Christmas" to the Orbitel 901 phone of colleague Richard Jarvis. SMS rolled out commercially on many cellular networks that decade and became hugely popular worldwide as a method of text communication. By the end of 2010, SMS ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OTA Bitmap
OTA Bitmap was a specification designed by Nokia for black and white images for mobile phones. Introduction The OTA or ''Over The Air'' Bitmap was defined by Nokia Corporation as part of their Smart Messaging Specification, to send pictures as a series of one or more concatenated SMS text messages. The format has a maximum size of 255x255 pixels. It is very rare for an OTA bitmap to measure anything other than 72x28 pixels (for Picture Messages) or 72x14/72x13 pixels (for Operator Logos). The specification contains a byte of data to be used for indicating a multicolour image. This was to future-proof the standard, but the advent of Multimedia Messaging meant it never got to implementation. Basic format description The OTA Bitmap format is a monochrome, uncompressed format using one bit per pixel. As the format was designed for cellular phones, there is no standard computer format. It may be stored as a binary file or as hex (usually without spaces) in a text file. Recognized ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Smart Messaging
Smart messaging is a proprietary service developed by Nokia used for the sending and receiving of various digital media via SMS. Graphical Picture message A monochrome picture that can be sent between handsets as a series of SMS messages. The typical size of a picture message is 72x28 pixels, which is sent as three separate SMS messages. Most Monochrome Nokia handsets allow the picture message to act as a screensaver. Most color ones do not. The picture message uses an implementation of the OTA bitmap. Operator logo A monochrome picture that can be sent to a handset via an SMS gateway as either a single or a series of concatenated SMS messages. The typical size of an Operator Logo is 72x14 pixels, which is sent as two separate SMS messages. Operator Logos sit in the middle of the screen and disappear when coverage is lost. The original intent of Operator Logos was to allow a Network Operator or MVNO to replace the name of their network (as stored on the SIM card) with their g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logos
''Logos'' (, ; grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason is related to grc, wikt:λέγω, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
