Mobile Phone Content Advertising
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Mobile Phone Content Advertising
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular. History The first easily customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default. These were often replaced by a person's name or a small symbol. As h ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ...
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Telecom Italia
Gruppo TIM, legally TIM S.p.A. (formerly Telecom Italia S.p.A.), also known as the TIM Group in English, is an Italian telecommunications company with headquarters in Rome, Milan, and Naples, (with the Telecom Italia Tower) which provides fixed telephony and DSL data services. It is the largest Italian telecommunications services provider in revenues and subscribers. It was founded in 1994 by the merger of several state-owned telecommunications companies, the most prominent of which was Società Italiana per l'Esercizio Telefonico p.A., (known as ''SIP''), the former state monopoly telephone operator in Italy. The company's stock is traded in the Borsa Italiana. Since 2017, the Italian State exercises on TIM the "Golden Power", which allows the government to take a number of actions when the strategic interests of the country are concerned. History 1925–1964: Stipel and early mandatory phone tax In 1925, the phone network was reorganised by the Benito Mussolini cabinet ...
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Jimmie Johnson
Jimmie Kenneth Johnson (born September 17, 1975) is an American professional auto racing driver. A seven-time NASCAR Cup Series champion, he competes part-time in the series driving for Petty GMS Motorsports. Johnson's seven Cup championships, the first five of which are consecutive, are tied with Richard Petty and Dale Earnhardt for the most all-time. Many analysts and fellow drivers consider Johnson to be one of the greatest NASCAR drivers of all time. From 2021 to 2022, Johnson competed in the IndyCar Series for Chip Ganassi Racing. Johnson is also known for his appearances in sports car racing, where he drives the No. 48 Cadillac on a part-time schedule for Action Express Racing. Johnson was born in El Cajon, California, and began racing motorcycles at the age of four. After graduating from Granite Hills High School he competed in off-road series. He raced in Mickey Thompson Entertainment Group (MTEG), Short-course Off-road Drivers Association (SODA), and SCORE Inte ...
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Passa Parola
Passa may refer to: People * Chiara Passa (born 1973), Italian visual artist * Frank Passa (1916–2001), American luthier * François Jaubert de Passa (1785-1856), French engineer and politician Places * Passa, Pyrénées-Orientales, France * Pässä, Võru County, Estonia * Passa Cinco River, São Paulo, Brazil * Passa Dois River, Paraná, Brazil * Passa Quatro, Minas Gerais, Brazil * Passa Sete, Rio Grande do Sul, Brazil * Passa Tempo, Minas Gerais, Brazil * Passa Três River, Paraná, Brazil * Passa Una River, Paraná, Brazil * Passa e Fica, Rio Grande do Norte, Brazil * Passa-Vinte, Minas Gerais, Brazil Other * Passa, moth also known as gastrina * Passa Passa Passa Passa is a weekly street party that originated in Kingston, Jamaica and has spread to other areas in the Caribbean. It is reported to have begun on Ash Wednesday in 2003 with the name being coined by Carl Shelley. It features dancehall musi ...
, Jamaican weekly street party {{dab ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ...
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Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ...
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Ringtone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming call—up to and including recordings of original telephone bells. Electronic telephones, especially smartphones, are manufactured with a preloaded selection of ringtones. Customers can buy or generate custom ringtones for installation on the device. Background and history A telephone rings when the telephone network indicates an incoming call, so that the recipient is alerted of the call attempt. Landline telephones typically receive an electric alternating current signal, called ''power ringing'' or ''ringing signal'', generated by the telephone exchange to which the telephone is connected. The ringing current originally operated an electric bell. For mobile phones, the network sends a message to the recipient's device, which may activa ...
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Crazy Frog
Crazy Frog (originally known as The Annoying Thing) is a Swedish CGI-animated character and Eurodance musician created in 2003 by actor and playwright Erik Wernquist. Marketed by the ringtone provider Jamba!, the character was originally created to accompany a sound effect produced by Daniel Malmedahl while attempting to imitate the sound of a two-stroke engine. The Crazy Frog spawned a worldwide hit single with a cover version of "Axel F" (from the soundtrack of ''Beverly Hills Cop''), which reached the number one spot in Turkey, New Zealand, Australia and most of Europe. The subsequent album '' Crazy Frog Presents Crazy Hits'' and second single " Popcorn" also enjoyed worldwide chart success, and a second album entitled ''Crazy Frog Presents More Crazy Hits'' was released in 2006, as well as a third album, ''Everybody Dance Now'', released in 2009. The Crazy Frog also spawned many singles, a range of merchandise and toys, as well as two video games before going on hiatus in ...
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Sweety The Chick
Jamba (formerly Jamba!) was a German company, operating under the name Jamster in China, Armenia, Georgia, Saudi Arabia, Iran, Oman, France, Kuwait, Turkey, Switzerland, Kazakhstan, Austria, Brazil, Israel, United Arab Emirates, United Kingdom, United States, Iraq and Malaysia. Jamba's main line of business was the creation and marketing of ringtones for mobile phoness. It is perhaps best known for the ringtone characters Sweety the Chick, Crazy Frog, Anna Blue and Schnuffel Bunny. The company also sold insurance for mobile phones and home electronics and ran online gaming and online dating services. History The company was founded in Berlin's Kreuzberg district in 2000. VeriSign was a successful internet security company that had a series of product lines that connected mobile network companies' text message networks together securely—in 2004, about 3 billion per day. VeriSign CEO Stratton Sclavos recognised that with VoIP products developing, the revenues could decrease ...
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