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OK Soda
OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK." History In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns. International market research done by The Coca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OK Soda Logo
''OK'' (spelling variations include ''okay'', ''O.K.'', ''ok'' and ''Ok'') is an English word (originating in American English) denoting approval, acceptance, agreement, assent, acknowledgment, or a sign of indifference. ''OK'' is frequently used as a loanword in other languages. It has been described as the most frequently spoken or written word on the planet. Its origins are disputed. As an adjective, ''OK'' principally means "adequate" or "acceptable" as a contrast to "bad" ("The boss approved this, so it is OK to send out"); it can also mean "mediocre" when used in contrast with "good" ("The french fries were great, but the burger was just OK"). It fulfills a similar role as an adverb ("Wow, you did OK for your first time skiing!"). As an interjection, it can denote compliance ("OK, I will do that"), or agreement ("OK, that is fine"). It can mean "assent" when it is used as a noun ("the boss gave her the OK to the purchase") or, more colloquially, as a verb ("the boss OKe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Classic
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Texas
Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by both area (after Alaska) and population (after California). Texas shares borders with the states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the south and southwest; and has a coastline with the Gulf of Mexico to the southeast. Houston is the most populous city in Texas and the fourth-largest in the U.S., while San Antonio is the second most populous in the state and seventh-largest in the U.S. Dallas–Fort Worth and Greater Houston are, respectively, the fourth- and fifth-largest metropolitan statistical areas in the country. Other major cities include Austin, the second most populous s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city in the United States, the fourth-most-populous city in Texas, the second-most-populous state capital city, and the most populous state capital that is not also the most populous city in its state. It has been one of the fastest growing large cities in the United States since 2010. Downtown Austin and Downtown San Antonio are approximately apart, and both fall along the Interstate 35 corridor. Some observers believe that the two regions may some day form a new "metroplex" similar to Dallas and Fort Worth. Austin is the southernmost state capital in the contiguous United States and is considered a " Beta −" global city as categorized by the Globalization and World Cities Research Network. As of 2021, Austin had an estimated popu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atlantic Canada
Atlantic Canada, also called the Atlantic provinces (french: provinces de l'Atlantique), is the region of Eastern Canada comprising the provinces located on the Atlantic coast, excluding Quebec. The four provinces are New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. As of 2021, the landmass of the four Atlantic provinces was approximately 488,000 km2, and had a population of over 2.4 million people. The provinces combined had an approximate GDP of $121.888 billion in 2011. The term ''Atlantic Canada'' was popularized following the admission of Newfoundland as a Canadian province in 1949. History The first premier of Newfoundland, Joey Smallwood, coined the term "Atlantic Canada" when Newfoundland joined Canada in 1949. He believed that it would have been presumptuous for Newfoundland to assume that it could include itself within the existing term "Maritime provinces," used to describe the cultural similarities shared by New Brunswick, Princ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Test Marketing
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OK Soda Original 4
''OK'' (spelling variations include ''okay'', ''O.K.'', ''ok'' and ''Ok'') is an English word (originating in American English) denoting approval, acceptance, agreement, assent, acknowledgment, or a sign of indifference. ''OK'' is frequently used as a loanword in other languages. It has been described as the most frequently spoken or written word on the planet. Its origins are disputed. As an adjective, ''OK'' principally means "adequate" or "acceptable" as a contrast to "bad" ("The boss approved this, so it is OK to send out"); it can also mean "mediocre" when used in contrast with "good" ("The french fries were great, but the burger was just OK"). It fulfills a similar role as an adverb ("Wow, you did OK for your first time skiing!"). As an interjection, it can denote compliance ("OK, I will do that"), or agreement ("OK, that is fine"). It can mean "assent" when it is used as a noun ("the boss gave her the OK to the purchase") or, more colloquially, as a verb ("the boss OKe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Public Radio
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other non-profit membership media organizations such as the Associated Press, in that it was established by an act of Congress. Most of its member stations are owned by non-profit organizations, including public school districts, colleges, and universities. It serves as a national syndicator to a network of over 1,000 public radio stations in the United States. , NPR employed 840 people. NPR produces and distributes news and cultural programming. The organization's flagship shows are two drive-time news broadcasts: ''Morning Edition'' and the afternoon ''All Things Considered'', both carried by most NPR member stations, and among the most popular radio programs in the country. , the drive-time programs attract an audience of 14.9 million and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Marketing
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current Coca-Cola formula, formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Time Magazine
''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Since 2018, ''Time'' has been published by Time USA, LLC, owned by Marc Benioff, who acquired it from Meredith Corporation. History ''Time'' has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United States. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HarperCollins
HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Corp. The name is a combination of several publishing firm names: Harper & Row, an American publishing company acquired in 1987—whose own name was the result of an earlier merger of Harper & Brothers (founded in 1817) and Row, Peterson & Company—together with Scottish publishing company William Collins, Sons (founded in 1819), acquired in 1989. The worldwide CEO of HarperCollins is Brian Murray. HarperCollins has publishing groups in the United States, Canada, the United Kingdom, Australia, New Zealand, Brazil, India, and China. The company publishes many different imprints, both former independent publishing houses and new imprints. History Collins Harper Mergers and acquisitions Collins was bought by Rupert Murdoch's News C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fruitopia
Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to ''New York Times'' business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day. History Fruitopia was a pet project of Coke's former marketing chief, Sergio Zyman. The company spent an initial marketing budget of $30 mill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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