Nadim Sadek
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Nadim Sadek
Nadim Sadek (born October 1962) is a UK-resident, Irish-Egyptian marketing-entrepreneur and published author. Sadek was born to an Egyptian father (Fernando Habib Sadek 1928–2005) who worked as an epidemiologist with the World Health Organization and Irish mother (Marie Celine Meehan from Limerick city, born 1927) who worked as a nurse then teacher. Sadek was educated and lived around the world in Ghana, Nigeria, Kenya, Malaysia, Indonesia, Barbados, Antigua and Ireland. He has an older brother (Anis, b. 1955 - retired Managing Partner of Deloitte) and sister (Elizabeth, b. 1951 - retired teacher in Angers, France). He married Sandra O’Malley (b. 1959) in 1989 and they have four children. They live in London. His working-life incorporates several start-ups as well as running global network businesses. He has combined interests in areas as diverse as psychology, market research, brand management, Artificial Intelligence, technology, Software-as-a-Service, music, food, motorcy ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ...
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1962 Births
Year 196 ( CXCVI) was a leap year starting on Thursday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Dexter and Messalla (or, less frequently, year 949 '' Ab urbe condita''). The denomination 196 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Emperor Septimius Severus attempts to assassinate Clodius Albinus but fails, causing Albinus to retaliate militarily. * Emperor Septimius Severus captures and sacks Byzantium; the city is rebuilt and regains its previous prosperity. * In order to assure the support of the Roman legion in Germany on his march to Rome, Clodius Albinus is declared Augustus by his army while crossing Gaul. * Hadrian's wall in Britain is partially destroyed. China * First year of the '' Jian'an era of the Chinese Han Dynasty. * Emperor Xian ...
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Brexit
Brexit (; a portmanteau of "British exit") was the withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 GMT on 31 January 2020 (00:00 1 February 2020 CET).The UK also left the European Atomic Energy Community (EAEC or Euratom). The UK is the only sovereign country to have left the EU or the EC. Greenland left the EC (but became an OTC) on 1 February 1985. The UK had been a member state of the EU or its predecessor the European Communities (EC), sometimes of both at the same time, since 1 January 1973. Following Brexit, EU law and the Court of Justice of the European Union no longer have primacy over British laws, except in select areas in relation to Northern Ireland. The European Union (Withdrawal) Act 2018 retains relevant EU law as domestic law, which the UK can now amend or repeal. Under the terms of the Brexit withdrawal agreement, Northern Ireland continues to participate in the European Single Market in relation to goods, and to be a member o ...
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Cork Institute Of Technology
Cork Institute of Technology (CIT; ga, Institiúid Teicneolaíochta Chorcaí) was an institute of technology, located in Cork, Ireland. Upon its dissolution, the institute had 17,000 students studying in art, business, engineering, music, drama and science disciplines. The institute had been named as Institute of Technology of the Year in ''The Sunday Times'' University Guide for Ireland on numerous occasions. On 1 January 2021, the institute merged with the Institute of Technology, Tralee to become the Munster Technological University, Ireland's second technological university. Cork Institute of Technology consisted of two constituent faculties and three constituent colleges. The constituent faculties were Engineering and Science, and Business and Humanities. The constituent colleges were the CIT Crawford College of Art and Design, the CIT Cork School of Music and the National Maritime College of Ireland. Faculties were made up of Schools which in turn comprise two or more aca ...
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RTÉ
(RTÉ) (; Irish language, Irish for "Radio & Television of Ireland") is the Public broadcaster, national broadcaster of Republic of Ireland, Ireland headquartered in Dublin. It both produces and broadcasts programmes on RTÉ Television, television, RTÉ Radio, radio and RTÉ.ie, online. The radio service began on 1 January 1926, while regular television broadcasts began on 31 December 1961, making it one of the oldest continuously operating public service broadcasters in the world. RTÉ also publishes a weekly listings and lifestyle magazine, the ''RTÉ Guide''. RTÉ is a statutory body, overseen by a board appointed by the Government of Ireland, with general management in the hands of the RTÉ Executive Board, Executive Board, headed by the Director-General. RTÉ is regulated by the Broadcasting Authority of Ireland. RTÉ is financed by Television licensing in the Republic of Ireland, television licence fee and through advertising, with some of its services funded solely by a ...
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Secret Millionaire
Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controversial, depending on the content or nature of the secret, the group or people keeping the secret, and the motivation for secrecy. Secrecy by government entities is often decried as excessive or in promotion of poor operation; excessive revelation of information on individuals can conflict with virtues of privacy and confidentiality. It is often contrasted with social transparency. Secrecy can exist in a number of different ways: encoding or encryption (where mathematical and technical strategies are used to hide messages), true secrecy (where restrictions are put upon those who take part of the message, such as through government security classification) and obfuscation, where secrets are hidden in plain sight behind complex idiosyncrati ...
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Social Exchange Theory
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. Social exchange theory suggests that these calculations occur in romantic relationships, friendships, professional relationships, and ephemeral relationships as simple as exchanging words with a customer at the cash register. Social exchange theory says that if the costs of the relationship are higher than the rewards, such as if a lot of effort or money were put into a relationship and not reciprocated, then the relationship may be terminated or abandoned. The most comprehensive social exchange theories are those of the American social psychologists John Thibaut, John W. Thibaut (1917–1986) and Harold Kelley, Harold H. Kelley (1921–200 ...
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Research International
Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL.Lex Oliver blog, 4 January 2012: ''The Early Days of Research International''
Linked 2014-09-02
The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency, . The purpose was to offer Unilever's long-standing market research knowhow as a service to other companies, thus converting two internal cost centres to a profitable daughter company.
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WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching f ...
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Sony Ericsson
Sony Mobile Communications Inc. ( ja, ソニーモバイルコミュニケーションズ株式会社) was a multinational telecommunications company founded on October 1, 2001, as a joint venture between Sony Group Corporation and Ericsson. It was originally incorporated as Sony Ericsson Mobile Communications, and headquartered in London, England, until Sony acquired Ericsson's share in the venture on February 16, 2012. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation. Prior to April 1, 2021, Sony Mobile exclusively created Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers ( Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories and software for the devices. Sony Mobile had research and development facilities in Lund, Sweden; Beijing, China; Tokyo, Japan; and San Francisco, United States. At its peak in ...
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Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economics), services in Asia, Africa, Europe, and Oceania. , Vodafone owns and operates networks in 22 countries, with partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries. Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a secondary listing on Nasdaq. Name The name Vodafone comes from ''VO''ice ''DA''ta ''FONE'' (the latter a sensational spelling of "telephone, phone"), chosen by the company to "reflect the provision of voice and data services over mobile phones". History The evolution of Vodafone started in 1981 with the es ...
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