Noriaki Kano
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Noriaki Kano
Noriaki Kano (狩野紀昭 ''Kanō Noriaki,'' pronounced ) is a Japanese educator, lecturer, writer, and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality. He is a professor emeritus of the Tokyo University of Science. He was Visiting Professor at the University of Rome III during the academic year 2010-2011. Contributions to quality In the late 1970s and early 1980s Kano and his colleagues laid the foundation for a new approach to modeling customer satisfaction. Kano challenged the conventional beliefs that improving each attribute of a company's product or service will lead to increased customer satisfaction. Kano believed that not all attributes of product or service performance are equal in the eyes of the customer, and that some attributes create higher levels of c ...
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Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 million residents ; the city proper has a population of 13.99 million people. Located at the head of Tokyo Bay, the prefecture forms part of the Kantō region on the central coast of Honshu, Japan's largest island. Tokyo serves as Japan's economic center and is the seat of both the Japanese government and the Emperor of Japan. Originally a fishing village named Edo, the city became politically prominent in 1603, when it became the seat of the Tokugawa shogunate. By the mid-18th century, Edo was one of the most populous cities in the world with a population of over one million people. Following the Meiji Restoration of 1868, the imperial capital in Kyoto was moved to Edo, which was renamed "Tokyo" (). Tokyo was devastate ...
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Tokyo University Of Science
, formerly "Science University of Tokyo" or TUS, informally or simply is a private research university located in Shinjuku, Tokyo, Japan. History Tokyo University of Science was founded in 1881 as The Tokyo Academy of Physics by 21 graduates of the Department of Physics in the Faculty of Science, University of Tokyo (then the Imperial University). In 1883, it was renamed the Tokyo College of Science, and in 1949, it attained university status and became the Tokyo University of Science. The leading character appearing in Japanese novelist Soseki Natsume's novel Botchan graduated from Tokyo University of Science. , it is the only private university in Japan that has produced a Nobel Prize winner and the only private university in Asia to produce Nobel Prize winners within the natural sciences field. Academic rankings Global university rankings Academic Ranking of World Universities ranked Tokyo University of Science in equal 13th place in Japan. Graduate school rankings E ...
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University Of Electro-Communications
The is a national university in the city of Chōfu, Tokyo, Japan. It specialises in the disciplines of computer science, the physical sciences, engineering and technology. It was founded in 1918 as the Technical Institute for Wireless-Communications. History The University of Electro-communications was founded in the Azabu district, Tokyo city as the Technical Institute for Wireless-Communications by Wireless Association in 1918. The Technical Institute for Wireless-Communications was transferred to the Ministry of Communications in 1942 and renamed to the Central Technical Institute for Wireless-Communications in 1945. Following to the transfer from the Ministry of Communications to the Ministry of Education in 1948, the University of Electro-communications was established as a national university in 1949. The campus was moved to the city of Chōfu, Tokyo in 1957. The university has been run by the National University Corporation since 2004. School symbol The school symbol ...
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University Of Tokyo
, abbreviated as or UTokyo, is a public research university located in Bunkyō, Tokyo, Japan. Established in 1877, the university was the first Imperial University and is currently a Top Type university of the Top Global University Project by the Japanese government. UTokyo has 10 faculties, 15 graduate schools and enrolls about 30,000 students, about 4,200 of whom are international students. In particular, the number of privately funded international students, who account for more than 80%, has increased 1.75 times in the 10 years since 2010, and the university is focusing on supporting international students. Its five campuses are in Hongō, Komaba, Kashiwa, Shirokane and Nakano. It is considered to be the most selective and prestigious university in Japan. As of 2021, University of Tokyo's alumni, faculty members and researchers include seventeen prime ministers, 18 Nobel Prize laureates, four Pritzker Prize laureates, five astronauts, and a Fields Medalist. Hist ...
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Kano Model
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories. Categories These categories have been translated into English using various names (delighters/exciters, satisfiers, dissatisfiers, etc.), but all refer to the original articles written by Kano. ; Must-be Quality : Simply stated, these are the requirements that the customers expect and are taken for granted. When done well, customers are just neutral, but when done poorly, customers are very dissatisfied. Kano originally called these “Must-be’s” because they are the requirements that must be included and are the price of entry into a market. : Examples: In a hotel, providing a clean room is a basic necessity. In a call center, greeting customers is a basic necessity. ; ; One-dimensional Quality : These attributes result in satisfaction when fulfilled and dissatisfaction when not ful ...
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Deming Prize
The Deming Prize is the longest-running and one of the highest awards on TQM (Total Quality Management) in the world. It recognizes both individuals for their contributions to the field of Total Quality Management (TQM) and businesses that have successfully implemented TQM. It was established in 1951 to honor W. Edwards Deming who contributed greatly to Japan’s proliferation of statistical quality control after World War II. His teachings helped Japan build its foundation by which the level of Japan’s product quality has been recognized as the highest in the world, was originally designed to reward Japanese companies for major advances in quality improvement. Over the years it has grown, under the guidance of the Japanese Union of Scientists and Engineers (JUSE) to where it is now also available to non-Japanese companies, albeit usually operating in Japan, and also to individuals recognized as having made major contributions to the advancement of quality. The awards ceremony is ...
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Customer Satisfaction
Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . Customers play an important role and are essential in keeping a product or service relevant; it is, therefore, in the best interest of the business to ensure customer satisfaction and build customer loyalty. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and measures that appear in ''Marketing Metrics'' as part of its ongoing ...
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Emeritus
''Emeritus'' (; female: ''emerita'') is an adjective used to designate a retired chair, professor, pastor, bishop, pope, director, president, prime minister, rabbi, emperor, or other person who has been "permitted to retain as an honorary title the rank of the last office held". In some cases, the term is conferred automatically upon all persons who retire at a given rank, but in others, it remains a mark of distinguished service awarded selectively on retirement. It is also used when a person of distinction in a profession retires or hands over the position, enabling their former rank to be retained in their title, e.g., "professor emeritus". The term ''emeritus'' does not necessarily signify that a person has relinquished all the duties of their former position, and they may continue to exercise some of them. In the description of deceased professors emeritus listed at U.S. universities, the title ''emeritus'' is replaced by indicating the years of their appointmentsThe Protoc ...
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Roma Tre University
Roma Tre UniversityUniroma3.it
( it, Università degli Studi Roma Tre) is an Italian public research university in , Italy, with its main campus in the quarter. Founded in 1992 by the Ministry of Public Education, under the request of several professors of the

Loyalty Business Model
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. The service quality model A model by Kaj Storbacka, Tore Strandvik, and Christian Grönroos (1994), the service quality model, is more detailed than the basic loyalty business model but arrives at the same conclusion. In it, customer satisfaction is first based on a recent experience of the product or service. This assessment depends on prior expectations of overall quality compared to the actual performance received. If the recent experience exceeds prior expectations, customer satisfaction is likely to be high. Customer satisfaction can also be high even with ...
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Japanese Union Of Scientists And Engineers
The Union of Japanese Scientists and Engineers (JUSE) ( ja, 日本科学技術連盟), was established in May 1946 by the Science and Technology Agency (now known as the Ministry of Education, Culture, Sports, Science and Technology) of the Government of Japan "To cope with the rapid advancement of society". Kenichi Koyanagi and Ichiro Ishikawa were founders of the JUSE. History After the Second World War and the Occupation of Japan, the Government of Japan promoted the creation of industrial organisations. One of these organisations was the Union of Japanese Scientists and Engineers (JUSE). JUSE brought leaders and experts from all of Japan’s major industries together to share the best practices. It was directed to "revitalise Japan’s economy and [eliminate] waste by improving quality". It was established in May 1946 by the Science and Technology Agency (now known as the Ministry of Education, Culture, Sports, Science and Technology) of the Government of Japan. Under the pa ...
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American Society For Quality
The American Society for Quality (ASQ), formerly the American Society for Quality Control (ASQC), is a society of quality professionals, with nearly 80,000 members. History ASQC was established on 16 February 1946 by 253 members in Milwaukee, Wisconsin, with George D. Edwards as its first president. The organization was first created as a way for quality experts and manufacturers to sustain quality-improvement techniques used during World War II. In 1948, ASQC's Code of Ethics establishes standards for members to conduct their activities and business. Business writer Armand V. Feigenbaum served as president of the society in 1961–63. In 1997, the members of the organization voted to change its name from "American Society for Quality Control" to "American Society for Quality". Today, ASQ is a global organization with members in more than 140 countries. ASQ operates regional centers in North Asia, South Asia, Latin America, the Middle East/Africa and has established strategi ...
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