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Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly eff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Island Records
Island Records is a multinational record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, another label recently acquired by PolyGram, were both at the time the largest independent record labels in history, with Island having exerted a major influence on the progressive music scene in the United Kingdom in the early 1970s. Island Records operates four international divisions: Island US, Island UK, Island Australia, and Island France (known as Vertigo France until 2014). Current key people include Island US president Darcus Beese, OBE and MD Jon Turner. Partially due to its significant legacy, Island remains one of UMG's pre-eminent record labels. Artists who have signed to Island Records include Bob Marley, Nick Drake, Queen, Jethro Tull, Grace Jones, Steve Winwood, King Crimson, Emerson, Lake & Palmer, Brian Eno, Demi Lovato, A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SMS Gateway
An SMS gateway or MMS gateway allows a computer (also known as a Server) to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person (also known as application-to-person) communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats. Gateway types Several mobile telephone network operators have true fixed-wire SMS services. These are based on extensions to the European Telecommunications Standards Institute (ETSI) Global System for Mobile Communications (GSM) SMS standards and allow messaging between any mix of fixed and mobile equipment. These use frequency-shift keying to transfer the message between the terminal and the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short Message Peer-to-Peer
Short Message Peer-to-Peer (SMPP) in the telecommunications industry is an open, industry standard protocol designed to provide a flexible data communication interface for the transfer of short message data between External Short Messaging Entities (ESMEs), Routing Entities (REs) and SMSC. SMPP is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk, but it may be used for SMS peering as well. SMPP is able to carry short messages including EMS, voicemail notifications, Cell Broadcasts, WAP messages including WAP Push messages (used to deliver MMS notifications), USSD messages and others. Because of its versatility and support for non-GSM SMS protocols, like UMTS, IS-95 (CDMA), CDMA2000, ANSI-136 (TDMA) and iDEN, SMPP is the most commonly used protocol for short message exchange outside SS7 networks. History SMPP (Short Message Peer-to-Peer) was originally designed by Aldiscon, a small Irish com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short Message Service Centre
Short may refer to: Places * Short (crater), a lunar impact crater on the near side of the Moon * Short, Mississippi, an unincorporated community * Short, Oklahoma, a census-designated place People * Short (surname) * List of people known as the Short Arts, entertainment, and media * Short film, a cinema format (also called film short or short subject) * Short story, prose generally readable in one sitting * ''The Short-Timers'', a 1979 semi-autobiographical novel by Gustav Hasford, about military short-timers in Vietnam Brands and enterprises * Short Brothers, a British aerospace company * Short Brothers of Sunderland, former English shipbuilder Computing and technology * Short circuit, an accidental connection between two nodes of an electrical circuit * Short integer, a computer datatype Finance * Short (finance), stock-trading position * Short snorter, a banknote signed by fellow travelers, common during World War II Foodstuffs * Short pastry, one which is rich in butte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fighting Internet And Wireless Spam Act
The ''Fighting Internet and Wireless Spam Act'' (the ''Act'', french: Loi visant l’élimination des pourriels sur les réseaux Internet et sans fil), is Canada's anti-spam legislation (also known as CASTL) that received Royal Assent on December 15, 2010. The ''Act'' replaced Bill C-27, the ''Electronic Commerce Protection Act'' (ECPA), which was passed by the House of Commons, but died due to the prorogation of the second session of the 40th Canadian Parliament on December 30, 2009. The ''Act'' went into effect July 1, 2014. The ''Act'' applies to "all communications sent by Canadian companies, to Canadian companies or messages simply routed through Canadian servers". This includes personalized communications such as email or SMS messages delivering any form of communication, such as text, images, voice or sounds, or technologies not yet available. However, the ''Act'' exempts communications sent via telephone or facsimile, as these are already regulated under the '' Telecommuni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by total area. Its southern and western border with the United States, stretching , is the world's longest binational land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver. Indigenous peoples have continuously inhabited what is now Canada for thousands of years. Beginning in the 16th century, British and French expeditions explored and later settled along the Atlantic coast. As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTIA – The Wireless Association
CTIA is a trade association representing the wireless communications industry in the United States. The association was established in 1984 and is headquartered in Washington, D.C. It is a 501(c)(6) nonprofit membership organization, and represents wireless carriers and suppliers, and manufacturers and providers of wireless products and services. CTIA operates certification programs for the wireless industry and publishes wireless industry surveys. It has also sponsored various public service initiatives related to wireless. It was originally known as the Cellular Telecommunications Industry Association until 2004, and later the Cellular Telecommunications and Internet Association. The organization has since operated under its initialism only, but subtitled as CTIA – The Wireless Association until 2015. History CTIA was established in May 1984 as the Cellular Telecommunications Industry Association. In 2000, the organization merged with the Wireless Data Forum and became t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UTF-8
UTF-8 is a variable-length character encoding used for electronic communication. Defined by the Unicode Standard, the name is derived from ''Unicode'' (or ''Universal Coded Character Set'') ''Transformation Format 8-bit''. UTF-8 is capable of encoding all 1,112,064 valid character code points in Unicode using one to four one- byte (8-bit) code units. Code points with lower numerical values, which tend to occur more frequently, are encoded using fewer bytes. It was designed for backward compatibility with ASCII: the first 128 characters of Unicode, which correspond one-to-one with ASCII, are encoded using a single byte with the same binary value as ASCII, so that valid ASCII text is valid UTF-8-encoded Unicode as well. UTF-8 was designed as a superior alternative to UTF-1, a proposed variable-length encoding with partial ASCII compatibility which lacked some features including self-synchronization and fully ASCII-compatible handling of characters such as slashes. Ken Thompson ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Concatenated SMS
In the cellular phone industry, mobile phones and their networks sometimes support concatenated short message service (or concatenated SMS) to overcome the limitation on the number of characters that can be sent in a single SMS text message transmission (which is usually 160). Using this method, long messages are split into smaller messages by the sending device and recombined at the receiving end. Each message is then billed separately. When the feature works properly, it is nearly transparent to the user, appearing as a single long text message. Previously, due to incompatibilities between providers and lack of support in some phone models, there was not widespread use of this feature. In the late 2000s to early 2010s, this feature was adopted more widely. Not only do many handsets support this feature, but support for the feature also exists amongst SMS gateway providers. The way concatenation works in GSM and UMTS networks is specified in SMS Point to Point specification, 3GPP ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ASCII
ASCII ( ), abbreviated from American Standard Code for Information Interchange, is a character encoding standard for electronic communication. ASCII codes represent text in computers, telecommunications equipment, and other devices. Because of technical limitations of computer systems at the time it was invented, ASCII has just 128 code points, of which only 95 are , which severely limited its scope. All modern computer systems instead use Unicode, which has millions of code points, but the first 128 of these are the same as the ASCII set. The Internet Assigned Numbers Authority (IANA) prefers the name US-ASCII for this character encoding. ASCII is one of the IEEE milestones. Overview ASCII was developed from telegraph code. Its first commercial use was as a seven-bit teleprinter code promoted by Bell data services. Work on the ASCII standard began in May 1961, with the first meeting of the American Standards Association's (ASA) (now the American National Standards I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alphanumeric
Alphanumericals or alphanumeric characters are a combination of alphabetical and numerical characters. More specifically, they are the collection of Latin letters and Arabic digits. An alphanumeric code is an identifier made of alphanumeric characters. Merriam-Webster suggests that the term "alphanumeric" may often additionally refer to other symbols, such as punctuation and mathematical symbols. In the POSIX/C locale, there are either 36 (A–Z and 0–9, case insensitive) or 62 (A–Z, a–z and 0–9, case-sensitive) alphanumeric characters. Subsets of alphanumeric used in human interfaces When a string of mixed alphabets and numerals is presented for human interpretation, ambiguities arise. The most obvious is the similarity of the letters I, O and Q to the numbers 1 and 0. Therefore, depending on the application, various subsets of the alphanumeric were adopted to avoid misinterpretation by humans. In passenger aircraft, aircraft seat maps and seats were designated b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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