|
Microbrewing
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques. The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises. Producer definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brewpub
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques. The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises. Producer definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Craft Brewery
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques. The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises. Producer definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mikkeller
Mikkeller is a microbrewery founded in 2006 in Copenhagen, Denmark that was originally based on the so-called "cuckoo", "phantom" or "gypsy" ethos; that is, the company did not operate an official brewery and, instead, collaborated with other brewers to produce their recipes or experimental one-off brews. The company now operates four breweries, Mikkeller Brewing in San Diego, Warpigs, a brewpub in Copenhagen, Mikkeller Brewpub London and Baghaven, a brewery and Blenderia in Copenhagen. Mikkeller was founded by two home brewers: Mikkel Bjergsø, a high school teacher, and journalist Kristian Klarup Keller. Both sought to introduce their home-brewed beer to the public and to "challenge beer friends with intense new tastes", drawing inspiration from the American breweries that "aren't afraid to play and break all the rules". History Inception and development: 2005–2007 Before founding the company, self-taught home brewers Bjergsø and Keller experimented on brewing, first by try ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brooklyn Brewery
Brooklyn Brewery is a brewery in Brooklyn, New York City, United States. It was started in 1988 by Steve Hindy and Tom Potter. History Hindy learned to brew beer during a six-year stay in various Middle Eastern nations such as Saudi Arabia and Kuwait. Upon his return to his home in Brooklyn in 1984, he and Potter, his downstairs neighbor from Park Slope, quit their jobs and founded the brewery. The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the ''I Love New York'' campaign, to create the company logo and identity. Glaser received a share in the company in return. Originally all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City. In 1996, they acquired a former matzo factory in Williamsburg, Brooklyn, and converted it into a functional brewery. Although the brewery looked to expand its ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flanders Red Ale
Flanders red ale or Flemish red-brown, is a style of sour ale brewed in West Flanders, Belgium. Flanders red ale is fermented with organisms other than ''Saccharomyces cerevisiae'', especially ''Lactobacillus'', which produces a sour character attributable to lactic acid. Long periods of aging are employed, a year or more, often in oak barrels, to impart a lactic acid character to the beer.Bouckaert, Peter, "Belgian red ale" in Oliver, Garrett (ed.), ''The Oxford Companion to Beer'' (Oxford University Press, 2012), pp. 119 & 120. Red malt is used to give the beer its colour and the matured beer is often blended with a younger batch before bottling to balance and round the character. Flanders red ales have a strong fruit flavour similar to the aroma, but more intense. Plum, prune, raisin and raspberry are the most common flavours, followed by orange and some spiciness. The sour or acidic taste can range from moderate to strong. There is no hop bitterness, but tannins are common. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lambic
Lambic () is a type of beer brewed in the Pajottenland region of Belgium southwest of Brussels and in Brussels itself since the 13th century. Types of lambic beers include gueuze, kriek lambic and framboise. Lambic differs from most other beers in that it is fermented through exposure to wild yeasts and bacteria native to the Zenne valley, as opposed to exposure to carefully cultivated strains of brewer's yeast. This process gives the beer its distinctive flavour: dry, vinous, and cidery, often with a tart aftertaste. Etymology This beverage is first mentioned in 1794 as ''allambique''. The initial 'a' was dropped early on, so that in an 1811 advert it was called ''lambicq'', though it was sometimes referred to as ''alambic'' as late as 1829. The name may stem from alembic, a type of still used for producing local spirits like cognac and jenever (but not used in the production of lambic). Breweries in and around Lembeek, a village near Halle, Belgium, have attempted to a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to the southwest, and the North Sea to the northwest. It covers an area of and has a population of more than 11.5 million, making it the 22nd most densely populated country in the world and the 6th most densely populated country in Europe, with a density of . Belgium is part of an area known as the Low Countries, historically a somewhat larger region than the Benelux group of states, as it also included parts of northern France. The capital and largest city is Brussels; other major cities are Antwerp, Ghent, Charleroi, Liège, Bruges, Namur, and Leuven. Belgium is a sovereign state and a federal constitutional monarchy with a parliamentary system. Its institutional organization is complex and is structured on both regional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sour Beer
Sour beer, also known as Sours, is beer which has an intentionally acidic, tart, or sour taste. Traditional sour beer styles include Belgian lambics, gueuze and Flanders red ale, and German gose and Berliner Weisse. Brewing Unlike modern brewing, which is done in a sanitary environment to guard against the intrusion of wild yeast, historically the starter used from one batch to another usually contained some wild yeast and bacteria. Sours are made by intentionally allowing wild yeast strains or bacteria into the brew, traditionally through the barrels or during the cooling of the wort in a coolship open to the outside air. The most common microbes used to intentionally sour beer are the bacteria ''Lactobacillus'' and ''Pediococcus'', while the fungus ''Brettanomyces'' can also add some acidity. Another method for achieving a tart flavor is adding fruit, which directly contributes organic acids such as citric acid. Additionally, acid can be directly added to beer or added by the us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Bruery
The Bruery is an American brewing company based in Placentia, California, founded by Patrick Rue and named as a fusion between his family name and the word "brewery". It opened in 2008 and has produced an average of 2,500 barrels of beer annually in their 15-barrel brewhouse. In May 2017, the brewery announced they were selling a majority stake to Boston, Massachusetts-based private-equity firm Castanea Partners. Products The Bruery's products are considered to be experimental ales brewed in the Belgian tradition. Using a proprietary Belgian yeast strain for the majority of their beer, The Bruery creates beers through their use of unique ingredients such as coriander, bitter orange peel and lavender in their "Orchard White" or bacteria such as Pediococcus and Lactobacillus along with Pinot noir grapes in their "Pinotlambicus". The Bruery is also known for their use of oak barrels (both bourbon and wine) for the fermentation and aging of their beers. They have also become known ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Founders Brewing Company
Canal Street Brewing Co., L.L.C., doing business as Founders Brewing Company, is a brewery in Grand Rapids, Michigan, known for producing several highly rated and award-winning craft-style ales, including KBS (Kentucky Breakfast Stout), Centennial IPA, Dirty Bastard, and Founders Porter. Since its founding as a craft brewery in the mid-1990s, it has grown to become the 15th largest brewery in the United States, and a prominent member of the West Michigan brewing industry. It is now majority-owned by Mahou San Miguel of Spain. History Mike Stevens and Dave Engbers were homebrewing enthusiasts who had recently graduated from college. The company was originally organized in 1996 as John Pannell Brewing Company; Stevens and Engbers changed the company's name to Canal Street Brewing Co. in 1997. They took that name from the historical name of the Grand Rapids street (now Monroe Avenue) where they had set up operations, in an area where several 19th-century breweries once stood. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Brewpub")
