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Mention (company)
Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management. The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including Facebook, Twitter, TikTok, Pinterest, YouTube, Instagram, and Review Sites. Users can search the web and social networks by using keywords, URLs, or Boolean logic. History In November 2011, inside the eFounders start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention reached a milestone of collecting 1 billion mentions across the web and social networks. Mention was officially co-founded in 2013, by Arnaud Le Blanc and Edouard de la Joncquière. Investment In January 2013, the com ...
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Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 433 million global monthly active users as of July 2022. It is operated by Pinterest, Inc., based in San Francisco. History The idea for ''Pinterest'' emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck ...
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Schedule
A schedule or a timetable, as a basic time-management tool, consists of a list of times at which possible tasks, events, or actions are intended to take place, or of a sequence of events in the chronological order in which such things are intended to take place. The process of creating a schedule — deciding how to order these tasks and how to commit resources between the variety of possible tasks — is called scheduling,Ofer Zwikael, John Smyrk, ''Project Management for the Creation of Organisational Value'' (2011), p. 196: "The process is called scheduling, the output from which is a timetable of some form". and a person responsible for making a particular schedule may be called a scheduler. Making and following schedules is an ancient human activity. Some scenarios associate this kind of planning with learning life skills. Schedules are necessary, or at least useful, in situations where individuals need to know what time they must be at a specific location to receiv ...
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Competitor Analysis
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitive analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives." As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.(Fleisher & Bensoussan, 2007) ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet ch ...
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Mynewsdesk
Mynewsdesk is an all-in-one brand newsroom and multimedia public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ... (PR) platform, where companies can set up ''newsrooms'' to publish and distribute their content, simultaneously publishing it on social media or embed the newsroom to their own site. Mynewsdesk was founded in 2003 and is based in Stockholm, Sweden, but the company also has sales offices in Malmö, Gothenburg, Oslo, Copenhagen, and Leipzig. Metropolitan Police security incident In July 2019 a series of bizarre tweets appeared on the Twitter account of Scotland Yard, the headquarters of the Metropolitan Police Service in London. The account has 1.2 million followers. These messages were also repeated in press releases emailed out to journalists from the ...
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New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ...
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Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including '' Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ''Wired'' quickly became recognized ...
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Small And Medium-sized Enterprises
Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization (WTO). In any given national economy, SMEs sometimes outnumber large companies by a wide margin and also employ many more people. For example, Australian SMEs makeup 98% of all Australian businesses, produce one-third of the total GDP (gross domestic product) and employ 4.7 million people. In Chile, in the commercial year 2014, 98.5% of the firms were classified as SMEs. In Tunisia, the self-employed workers alone account for about 28% of the total non-farm employment, and firms with fewer than 100 employees account for about 62% of total employment. The United States' SMEs generate half of all U.S. jobs, but only 40% of GDP. Developing countries tend to have a la ...
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Freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created only much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced versio ...
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Seed Money
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests that this is a very early investment, meant to support the business until it can generate cash of its own (see cash flow), or until it is ready for further investments. Seed money options include friends and family funding, seed venture capital funds, angel funding, and crowdfunding. Usage Traditionally, companies that have yet to meet listing requirements or qualify for bank loans, recognize VC as providers of financial support and value added services. Seed money can be used to pay for preliminary operations such as market research and product development. Investors can be the founders themselves, using savings and loans. They can be family members and friends of the founders. Investors can also be outside angel investors, ve ...
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EFounders
eFounders is a startup studio that designs, builds, and launches startups. It was founded in France and Belgium in 2011 by Thibaud Elziere and Quentin Nickmans. All startup ideas originate with the team, who then present to entrepreneurs and invite them to join eFounders in launching the startup. The firms is dedicated to developing B2B SaaS startups. Since their launch, they have e helped build 27 software startups. History eFounders was founded in 2011 by Thibaud Elziere, founder of Fotolia, and Quentin Nickmans. In 2015, the startup studio raised 6 million euros. A second round of fundraising followed in 2016, with 5 million euros raised from investors. eFounders had created 9 startups by the end of 2016, and had plans to launch another 8 with the funding. In 2018, six of the firm's startups had raised 100 million euros: Spendesk, Aircall, Forest, Front, Slite, and Station; other startups had joined the Y Combinator program. In April 2018, the startup TextMaster became the ...
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