Mention is a social listening web application owned by

NHST Media Group NHST Media Group AS (previously Norges Handels og Sjøfartstidende AS) is a Norwegian media conglomerate that publishes a number of newspapers and online tools. The company dates back to 1889 when it started the predecessor of ''Dagens Næringsliv ...

and headquartered in

Paris, France Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

. Mention sells an all-in-one platform offering online monitoring, analytics, and

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

management. The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

Pinterest Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboard ...

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

, and Review Sites. Users can search the web and social networks by using keywords, URLs, or Boolean logic.

History

In November 2011, inside the

eFounders eFounders is a startup studio that designs, builds, and launches startups. It was founded in France and Belgium in 2011 by Thibaud Elziere and Quentin Nickmans. All startup ideas originate with the team, who then present to entrepreneurs and invit ...

start-up incubator in

, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention reached a milestone of collecting 1 billion mentions across the web and social networks. Mention was officially co-founded in 2013, by Arnaud Le Blanc and Edouard de la Joncquière.

Investment

In January 2013, the company was officially established, with 50,000 users, and raised $800,000 in flash

seed A seed is an embryonic plant enclosed in a protective outer covering, along with a food reserve. The formation of the seed is a part of the process of reproduction in seed plants, the spermatophytes, including the gymnosperm and angiospe ...

funding from Alven Capital and Point Nine Capital.

Expansion

In October 2014, Matthieu Vaxelaire became the CEO of Mention and was formerly a partner at eFounders. Under his leadership, Mention was able to expand its services to offer more than a

freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...

solution. Vaxelaire introduced Mention’s enterprise services with full account management, suitable for Small-Medium Enterprises (SME) teams. Later in 2014,

Wired Magazine ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online magazine, online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquar ...

named Mention as one of the hottest European startups of the year. In 2016, Mention expanded to the US market, and opened an office in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, to cater to the growing North American customer base. The Mention product continued to innovate between 2018 and 2019, with the introduction of Publish, offering social media content creation and post scheduling.

Mynewsdesk Acquisition

In August 2018, Mention was acquired by

Mynewsdesk Mynewsdesk is an all-in-one brand newsroom and multimedia public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or ...

, owned by

after reaching $5.4M Annual Recurring Revenue (ARR).

Overview

Mention is a solution that strives to empower businesses to maximize their digital strategy by better understanding audience conversations. Mention is a solution that helps brands, agencies, and businesses from all industries to focus on brand monitoring, competitive analysis, e-reputation, and social media management. Today, Mention remains a competitive player in the media monitoring industry, continuing to innovate the product offering to meet the demands of digital communicators.

Features & Services

Social Listening & Instant Monitoring

Mention allows users to create alerts compiled of keywords to monitor over 1 billion sources across the web, including press articles, review sites, forums, blogs, social media, and more.

Social Media Management

Mention offers social media management with Publish and Respond features, allowing users to create,

schedule A schedule or a timetable, as a basic time-management tool, consists of a list of times at which possible tasks, events, or actions are intended to take place, or of a sequence of events in the chronological order in which such things are i ...

, and post directly to social profiles, or respond to and keep track of direct messages.

Reporting & Analytics

Mention provides a reporting feature where users can create, automate and share

report A report is a document that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are almost always in the form of written documents. Usage In ...

s. Reports can be created for specific needs, based on

social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

s, comparative, or a list of mentions collected.

Data Visualization

Mention’s Insights Center is where data can be explored by reach,

sentiment Sentiment may refer to: *Feelings, and emotions *Public opinion, also called sentiment *Sentimentality, an appeal to shallow, uncomplicated emotions at the expense of reason *Sentimental novel, an 18th-century literary genre *Market sentiment, opt ...

, gender, location, and trending topic.

Account Management

Mention is a collaborative tool where the number of users is unlimited and the alerts can be shared.

Pricing

Self-Service Subscriptions

Mention offers plans to suit all types of businesses. Pricing for Mention’s monthly subscription starts at $29.99 per month.

Company Subscription

The company subscription is a customized plan with a dedicated

Account Manager An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers. An account manager maintains the company's existing relationships with a client or group of cl ...

. Select add-on features for this plan include Advanced Alerts, historical data, and additional mentions quota.

References

External links

*{{official website, https://mention.com/en/ Social media companies