|
Mosaic (geodemography)
Mosaic is Experian’s system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical development of the system was led by professor Richard Webber in association with Experian in the 1980s and it has been regularly refreshed and reclassified since then, each based on more recent data from national censuses and other sources. Since its initial development in the UK, the Mosaic brand name has also been used to market separate products which classify other national consumers including most of Western Europe, USA, selected Asian regions and Australia. The initial UK version was based at the postcode level, which would cover an average of 20 properties with the same code. More recent versions have been developed at the individual household level and offer more accurate classification based on specific characteristics of each househ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Experian
Experian is an American–Irish multinational data analytics and consumer credit reporting company. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses. Based in Dublin, Ireland, the company operates in 37 countries with offices in Brazil, the United Kingdom, and the United States. The company employs approximately 17,000 people and had a reported revenue of US$5.18 billion for the fiscal year ended in March 2020. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Experian is a partner in USPS address validation. It is one of the "Big Three" credit-reporting agencies, alongside TransUnion and Equifax. In addition to its credit services, Experian also sells decision analytic and marketing assistance to businesses, including individual fingerprinting and targeting. Its consumer services include online access to credit hist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geodemography
Geodemography is the study of people based on where they live.; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, along with sociology. It includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed. Geodemographic systems estimate the most probable characteristics of people based on the pooled profile of all people living in a small area near a particular address. Origins The origins of geodemographics are often identified as Charles Booth and his studies of deprivation and poverty in early twentieth century London, and the Chicago School of sociology. Booth developed the idea of 'classifying neighborhoods', exemplified by his multivariate c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Webber (professor)
Professor Richard James Webber (born September 1947) is the inventor of the geodemographic classifications systems Acorn and Mosaic. He has been a visiting professor at University College London, King's College London, and Newcastle University. In 2014 he founded Webber Phillips with Trevor Phillips. He is a fellow of the Market Research Society and the Institute of Direct Marketing. In 2020 Webber and Phillips were appointed to advise Public Health England about the impact of the 2020 coronavirus pandemic on BAME A number of different systems of classification of ethnicity in the United Kingdom exist. These schemata have been the subject of debate, including about the nature of ethnicity, how or whether it can be categorised, and the relationship betwe ... people in the United Kingdom. References Living people 1947 births Academics of King's College London British demographers Academics of Newcastle University {{UK-academic-bio-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CACI
CACI International Inc. (originally California Analysis Center, Inc., then Consolidated Analysis Center, Inc.) is an American multinational professional services and information technology company headquartered in Northern Virginia. CACI provides services to many branches of the US federal government including defense, homeland security, intelligence, and healthcare. CACI has approximately 23,000 employees worldwide. CACI is a member of the Fortune 1000 Largest Companies, the Russell 2000 index, and the S&P MidCap 400 Index. History CACI was founded by Herb Karr and Harry Markowitz, who left RAND Corporation in 1962 to commercialize the SIMSCRIPT simulation programming language. The company went public in 1968. "CACI", which was originally an acronym for "California Analysis Center, Incorporated", was changed to stand for "Consolidated Analysis Center, Incorporated" in 1967. In 1973, the acronym alone was adopted as the firm's official name; reflecting the name customers ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Middle England
The phrase "Middle England" is a socio-political term which generally refers to middle class or lower-middle class people in England who hold traditional conservative or right-wing views. Origins The origins of the term "Middle England" are not known. Writer Ian Hislop found evidence of the British Prime Minister Lord Salisbury's using the term in 1882, but it did not gain popularity at the time. Modern popular usage of the phrase has been attributed to Margaret Thatcher who, according to the historian David Cannadine, introduced the expression into political phraseology by adopting Richard Nixon's concept of " Middle America". Modern usage The primary meaning of the term is now a political or sociological one (as is also the case for the term " Middle America" or " Middle Australia"). It principally indicates the middle classes or lower-middle classes of non-urban Britain, but also carries connotations of " Deep England". The then prime minister John Major's 1993 speech ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daily Mail
The ''Daily Mail'' is a British daily middle-market tabloid newspaper and news websitePeter Wilb"Paul Dacre of the Daily Mail: The man who hates liberal Britain", ''New Statesman'', 19 December 2013 (online version: 2 January 2014) published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper '' The Mail on Sunday'' was launched in 1982, while Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. Content from the paper appears on the MailOnline website, although the website is managed separately and has its own editor. The paper is owned by the Daily Mail and General Trust. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor, Ted Verity, who succ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Van Man
"White van man" is a stereotype used in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ... for a smaller-sized commercial van driver, typically perceived as a selfish, inconsiderate driver who is mostly petit bourgeois and often aggressive. According to this stereotype, the "white van man" is typically an independent tradesperson, such as a Construction worker, builder, plumber or locksmith, self-employed, or running a small enterprise, for whom driving a commercial vehicle is not their main line of business, as it would be for a professional freight-driver. Usage The first recorded use in the British press was in an article titled "Number is up for White Van Man – scourge of the road." published by ''The Sunday Times'' on 18 May 1997 written by Jonathan Leak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics Of The United Kingdom
The population of the United Kingdom was estimated at over 67.0 million in 2020. It is the 21st most populated country in the world and has a population density of 270 people per square kilometre (700 people per square mile), with England having significantly greater density than Wales, Scotland, and Northern Ireland. Almost a third of the population lives in South East England, which is predominantly urban and suburban, with about 9 million in the capital city, London, whose population density is just over 5,200 per square kilometre (13,468 per sq mi). The population of the UK has undergone demographic transition—that is, the transition from a (typically) pre-industrial population, with high birth and mortality rates and slow population growth, through a stage of falling mortality and faster rates of population growth, to a stage of low birth and mortality rates with, again, lower rates of growth. This growth through 'natural change' has been accompanied in the past tw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geographical Databases In The United Kingdom
Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth description") is a field of science devoted to the study of the lands, features, inhabitants, and phenomena of Earth. The first recorded use of the word γεωγραφία was as a title of a book by Greek scholar Eratosthenes (276–194 BC). Geography is an all-encompassing discipline that seeks an understanding of Earth and its human and natural complexities—not merely where objects are, but also how they have changed and come to be. While geography is specific to Earth, many concepts can be applied more broadly to other celestial bodies in the field of planetary science. One such concept, the first law of geography, proposed by Waldo Tobler, is "everything is related to everything else, but near things are more related than distant things." Geography has been called "the world discipline" and "the bridge between the human and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing rese ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Middle England")
