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Miguel Góis
''Gato Fedorento'' (; "Smelly Cat") is a Portuguese surreal comedy group, known for their subjective and absurd satire centering both on the Portuguese language and the Portuguese social reality. The group is composed of the four comedians José Diogo Quintela, Miguel Góis, Ricardo Araújo Pereira and Tiago Dores. They started their comedy careers as screenwriters, writing for other comedians, which later developed into their own television shows, radio programs, a talk show and several advertising campaigns. They have been credited with introducing and popularizing the surreal humour genre in Portugal and are one of the most important influences in the modern Portuguese comedy. Their humour is heavily influenced by Monty Python. ''Gato Fedorento'', their homonym television show, ran for nine seasons. In its original unique surreal humour, the group is known for overusing Portuguese idioms, especially in indirect speech, within current discourse on their sketches, turning appar ...
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Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ...
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Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of the Azores and Madeira. It features the westernmost point in continental Europe, and its Iberian portion is bordered to the west and south by the Atlantic Ocean and to the north and east by Spain, the sole country to have a land border with Portugal. Its two archipelagos form two autonomous regions with their own regional governments. Lisbon is the capital and largest city by population. Portugal is the oldest continuously existing nation state on the Iberian Peninsula and one of the oldest in Europe, its territory having been continuously settled, invaded and fought over since prehistoric times. It was inhabited by pre-Celtic and Celtic peoples who had contact with Phoenicians and Ancient Greek traders, it was ruled by the Ro ...
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Brand Ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures, such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed ...
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Portugal Telecom
Altice Portugal (formerly known as Portugal Telecom or PT) is the largest telecommunications service provider in Portugal. Since June 2, 2015, the company has been a wholly owned subsidiary of Altice Europe, a multinational cable and telecommunications company with a presence in France, Israel, Belgium, Luxembourg, Portugal, French West Indies/Indian Ocean Area, the Dominican Republic, and Switzerland. The assets in Portugal were sold to Altice in 2015 per request of Oi SA to reduce debt. The African assets were mostly sold for the same reason. Portugal Telecom, SGPS SA was split in separate companies: PT Portugal (now Altice Portugal) and Pharol (formerly PT SGPS), which owns a 27,5% stake in Oi. History The first telephone experiments in Portugal connected Carcavelos to the Central do Cabo in Lisbon, in 1877. In 1882, the Edison Gower-Bell Telephone Company was established in both Lisbon and Porto, to develop the respective telephone service concessions. In 1887, the conc ...
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Slang
Slang is vocabulary (words, phrases, and linguistic usages) of an informal register, common in spoken conversation but avoided in formal writing. It also sometimes refers to the language generally exclusive to the members of particular in-groups in order to establish group identity, exclude outsiders, or both. The word itself came about in the 18th century and has been defined in multiple ways since its conception. Etymology of the word ''slang'' In its earliest attested use (1756), the word ''slang'' referred to the vocabulary of "low" or "disreputable" people. By the early nineteenth century, it was no longer exclusively associated with disreputable people, but continued to be applied to usages below the level of standard educated speech. In Scots dialect it meant "talk, chat, gossip", as used by Aberdeen poet William Scott in 1832: "The slang gaed on aboot their war'ly care." In northern English dialect it meant "impertinence, abusive language". The origin of the word is ...
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Indirect Speech
In linguistics, indirect speech (also reported speech or indirect discourse) is a grammatical mechanism for reporting the content of another utterance without directly quoting it. For example, the English sentence ''Jill said she was coming'' is indirect discourse while ''Jill said "I'm coming"'' would be direct discourse. In fiction, the "utterance" might amount to an unvoiced thought that passes through a stream of consciousness, as reported by an omniscient narrator. In many languages, indirect discourse is expressed using a content clause or infinitival. When an instance of indirect discourse reports an earlier question, the embedded clause takes the form of an indirect question. In indirect speech, grammatical categories in the embedded clause often differ from those in the utterance it reports. For instance, the example above uses the third person pronoun "she" even though Jill's original utterance used the first person pronoun "I". In some languages, including English, t ...
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Idiom
An idiom is a phrase or expression that typically presents a figurative, non-literal meaning attached to the phrase; but some phrases become figurative idioms while retaining the literal meaning of the phrase. Categorized as formulaic language, an idiom's figurative meaning is different from the literal meaning. Idioms occur frequently in all languages; in English alone there are an estimated twenty-five million idiomatic expressions. Derivations Many idiomatic expressions were meant literally in their original use, but sometimes the attribution of the literal meaning changed and the phrase itself grew away from its original roots—typically leading to a folk etymology. For instance, the phrase "spill the beans" (meaning to reveal a secret) is first attested in 1919, but has been said to originate from an ancient method of voting by depositing beans in jars, which could be spilled, prematurely revealing the results. Other idioms are deliberately figurative. For example, "break ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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