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MagiCan
MagiCans were special, mechanical cans used by The Coca-Cola Company in the United States of America as a part of their $100-million "Magic Summer '90" promotion.Bernice KannerThe Other Summer Games ''New York'', June 15, 1992, accessed April 16, 2013. The MagiCan promotion began on May 7, 1990, and ended on May 31.Marc RiceCoke Ending "MagiCan" Promotion Because of Bad Publicity Associated Press, May 31, 1990, accessed April 16, 2013. In this promotion, some Coca-Cola cans had cash prizes or gift certificates inside instead of Coca-Cola. The prizes were spring-loaded to pop out of the opening once the can was opened. The prize would either be money, from $1 to $500, or coupons redeemable for trips or merchandise. The total giveaway of cash and prize coupons was $4 million. The original plan was to randomly distribute about 750,000 MagiCans among the 200 million cans of Coca-Cola Classic in circulation at any one time.Anthony RamirezProblems Pop Up in Coke Promotion ''The New Yo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OK Soda
OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK." History In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns. International market research done by The Coca-Cola ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Coke
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula was a ploy to stimulate sales of the original Coca-Cola, which the company has denied. The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand. Background After World War II, Coca-Cola held 60 perc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Magic Summer Tour
The Magic Summer Tour was the second major concert tour by American boy band, the New Kids on the Block. The tour supported their fourth studio album, '' Step by Step'' (1990) and their first compilation album, '' No More Games (The Remix Album)'' (1990). The tour began only one month after their previous concluded. After the summer leg ended, the tour shifted gears and was renamed the "No More Games Tour", following the announcement of their remix album. Lasting 22 months, the group played over 220 concerts in Europe, North America, Asia, and Australasia. Background The 1990 summer tour was sponsored by Coca-Cola and tied into its "Magic Summer '90" campaign that included the infamous MagiCan. The tour was a commercial success. Both stints in North America landed the group in the top 10 tours in 1990 and 1991. In 1990, the group earned $74.1 million from 152 shows in North America (25 of which were performed during their previous tour). During an encore performance of "Hangi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Cool Cans
The Pepsi Cool Cans are a series of promotional cola cans produced in 1990 with four different designs, as part of a PepsiCo advertising campaign. The designs passed into folklore, particularly the one titled Neon, due to the belief that the word ''SEX'' was hidden in that design. History PepsiCo distributed limited edition Pepsi Cool Cans in the United States in 1990, from Memorial Day to Independence Day. This promotion marked the first change to the design on Pepsi cans since 1979. It occurred during the Cola wars, and the cans debuted at about the same time that rival Coca-Cola's MagiCan MagiCans were special, mechanical cans used by The Coca-Cola Company in the United States of America as a part of their $100-million "Magic Summer '90" promotion.Bernice KannerThe Other Summer Games ''New York'', June 15, 1992, accessed April 16 ...s campaign was aborted. Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. Part of a larger Pepsi r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zillions (magazine)
''Zillions'', originally titled ''Penny Power'', was a children's magazine published by the Consumers Union, the publisher of '' Consumer Reports''. Founded in 1980, at its peak, the magazine covered close to 350,000 subscribers. It gave children financial advice for budgeting their allowances and saving for a big purchase, reviewed kid-oriented consumer products (e.g., toys, clothes, electronics, food, videogames, etc.), and generally promoted smart consumerism in kids and teens; testing of products came from kids of the age range a product was targeted toward. It also taught kids about deceitful marketing practices practiced by advertising agencies. While children asked questions, suggested topics to cover, and helped product test, the editorial staff was made up of adults with experience in children's media, including ''Mad'' magazine, and in home economics. In one article, the magazine said children were exposed to 3,000 ads a day. The magazine did not run any advertisements. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
My Coke Rewards
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.Official FAQ The number of points from each product depended on the brand as well as the item itself. The program was launched in late February 2006, and ended in late June 2017. , |
Cola Wars
The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship products: Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his "Brad’s Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following World W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Snopes
''Snopes'' , formerly known as the ''Urban Legends Reference Pages'', is a Fact checking, fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source for both validating and Debunker, debunking urban legends and similar stories in Culture of the United States, American popular culture. History 1990s In 1994, David and Barbara Mikkelson created an urban folklore web site that would become ''Snopes.com''. ''Snopes'' was an early online encyclopedia focused on urban legends, which mainly presented search results of user discussions. The site grew to encompass a wide range of subjects and became a resource to which Internet users began submitting pictures and stories of questionable veracity. According to the Mikkelsons, ''Snopes'' predated the search engine concept of fact-checking via search results. David Mikkelson had originally adopted the username "Snopes" (the name o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urban Legend
An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family member, often with horrifying, humorous, or cautionary elements. These legends can be entertaining but often concern mysterious peril or troubling events, such as disappearances and strange objects or entities. Urban legends may confirm moral standards, reflect prejudices, or be a way to make sense of societal anxieties. Urban legends in the past were most often circulated orally, but now can also be spread by any media. This includes newspapers, mobile news apps, e-mail, and most often, social media. Some urban legends have passed through the years/decades with only minor changes, in where the time period takes place. Generic urban legends are often altered to suit regional variations, but the lesson or moral remains majorly the same. Or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spin (public Relations)
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. Because of the frequent association between spin and press conferences (especially government press conferences), the room in which these conferences take place is sometimes described as a " spin room". Public relations advisors, pollsters and media consultants who develop deceptive or misleading messages may be referred to as "spin doctors" or "spinmeisters". A standard tactic used in "spinning" is to reframe or modify the perception of an issue or event to reduce any negative impact it might have on public opinion. For example, a company whose top-selling product is found to have a sign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toll-free Telephone Number
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefix similar to an area code. The specific service access varies by country. History The features of toll-free services have evolved as telephone networks have evolved from electro-mechanical call switching to computerized stored program controlled networks. Originally, a call billed to the called party had to be placed through a telephone company operator as a collect call, often long-distance. The operator had to secure acceptance of the charges at the remote number, or even transfer that decision to a long-distance operator, before manually completing the call. Some large businesses and government offices received large numbers of collect calls, which proved time-consuming for operators and the callers. Manual toll-free systems Prior ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
