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M-Network
M Network was a video game division of Mattel that, in the 1980s, produced games in cartridge format for the Atari 2600 video game system. History In the early 1980s, Mattel's Intellivision video game console was a direct competitor to Atari's Video Computer System (VCS), better known as the Atari 2600. Although Mattel designed and produced video game cartridges for their own system, the company surprised the industry by also releasing simplified versions of its games for the 2600 under the M Network label. M Network produced home ports of popular arcade games, including ''BurgerTime'', ''Bump 'n' Jump'' and '' Lock 'n' Chase'' (all 1982) as well as original titles such as '' Tron: Deadly Discs'' (1982 – based on the Disney movie) and '' Kool-Aid Man'' (1983), one of the earliest "promogames", originally available only via mail order by sending in UPC symbols from Kool-Aid containers. Mattel programmers (named by '' TV Guide'' as the "Blue Sky Rangers") were also enc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game Industry
The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry has grown from niches to mainstream. , video games generated annually in global sales. In the US, it earned about in 2007, in 2008, and 2010, according to the ESA annual report. Research from Ampere Analysis indicated three points: the sector has consistently grown since at least 2015 and expanded 26% from 2019 to 2021, to a record ; the global games and services market is forecast to shrink 1.2% annually to in 2022; the industry is not recession-proof. The industry has influenced the advance of personal computers with sound cards, graphics cards and 3D graphic accelerators, CPUs, and co-processors like PhysX. Sound cards, for example, were originally developed for games and then improved for the music industry. Industry overview Size In 2017 in the United Stat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promogame
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Atari Video Computer System
''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AtariAge
AtariAge is a website focusing on classic Atari video games. The site features gaming news, historical archives, discussion forums, and an online store. It was founded in 1998. Taking its name from the 1982–84 '' Atari Age'' magazine, the site also houses a comprehensive, searchable database of Atari video games, including manuals, packaging art, estimated rarity, screenshots, reviews, and other details, as well as an ''Atari Age'' magazine archive. The site is also home to a community of homebrew developers for Atari and other classic video game systems. Carless 2005, p. 15: "As discussed earlier, the Atari 2600 itself has a vibrant homebrew scene oriented around such sites as Atari Age." Some of the homebrew games originally published by AtariAge have been included in official video game compilations such as ''Activision Anthology ''Activision Anthology'' is a compilation of most of the Atari 2600 games by Activision for various game systems. It also includes games that wer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Astrosmash
''Astrosmash'' is a fixed shooter video game for the Intellivision console, designed by John Sohl, and released by Mattel Electronics in 1981. The player uses a laser cannon to destroy falling meteors, bombs, and other targets.''Astrosmash'', Mattel Electronics (1981). With more than one million copies sold, ''Astrosmash'' is among the top five best selling Intellivision games. A free by mail offer, with the purchase of the console, boosted ''Astrosmash'' sales. It was also promoted in the United States and Canada via a high score contest where top scorers were flown to Houston for the finals. An Atari 2600 port was released under Mattel's M Network label as ''Astroblast''. Plot The Intellivision game catalog features the exciting caption, "Spin. Blast. And drop into hyperspace to avoid a killer asteroid shower. Power on. Attack computer engaged. Fire a quick burst at the alien antagonists. Got 'em!" The actual package gives a more specific description: "You're in command of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Franchise
A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word ''franchise'' as “something that creates value across multiple businesses and across multiple territories over a long period of time.” Transmedia franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom, which is the community of fans that indulge in many of its mediums and are committed to interacting with and keeping up with other consumers. Large franch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Masters Of The Universe
''Masters of the Universe'' (sometimes referred to as the ''He-Man'' or ''She-Ra'' series) is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man (the alter ego of Prince Adam) and Skeletor on the planet Eternia, with a vast lineup of supporting List of Masters of the Universe characters, characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, ''She-Ra: Princess of Power'' revolves around He-Man's sister She-Ra and her rebellion against List of She-Ra: Princess of Power and She-Ra and the Princesses of Power characters#The Horde, The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several Masters of the Universe (comics), comic series, video games, books and magazines, a daily newspaper comic strip, and two feature films (The Secret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Power Of He-Man
''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blue Sky Rangers
The Blue Sky Rangers is a group of Intellivision game programmers who previously worked for Mattel in the early 1980s. When the Intellivision first came out in 1978, its games were all developed by an outside firm, APh Technological Consulting. Realizing that potential profits are much greater with first party software, Mattel formed its own in-house software development group. The original five members of that Intellivision team were manager Gabriel Baum, Don Daglow, Rick Levine, Mike Minkoff and John Sohl. Levine and Minkoff (a long-time Mattel Toys veteran) both came over from the hand-held Mattel games engineering team. To keep these and later programmers (the Mattel team peaked at 110 people in 1983) from being hired away by rival Atari, their identity and work location was kept a closely guarded secret. In 1982, ''TV Guide'' published an article about Intellivision's secret programming team. The writer of the article wanted to come up with some group name other than "T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Guide
TV Guide is an American digital media company that provides television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ... TV listings, listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine, TV Guide Magazine LLC, in 2008. Corporate history Prototype The prototype of what would become ''TV Guide Magazine'' was developed by Lee Wagner (1910–1993), who was the circulation director of Macfadden Communications Group#Macfadden Publications, MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities. In 1948, Wagner printed New York City area lis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kool-Aid
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack. History Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder; this powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink. An agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Universal Product Code
The Universal Product Code (UPC or UPC code) is a barcode symbology that is widely used worldwide for tracking trade items in stores. UPC (technically refers to UPC-A) consists of 12 digits that are uniquely assigned to each trade item. Along with the related International Article Number (EAN) barcode, the UPC is the barcode mainly used for scanning of trade items at the point of sale, per the specifications of the international GS1 organisation. UPC data structures are a component of Global Trade Item Numbers (GTINs) and follow the global GS1 specification, which is based on international standards. But some retailers (clothing, furniture) do not use the GS1 system (rather other barcode symbologies or article number systems). On the other hand, some retailers use the EAN/UPC barcode symbology, but without using a GTIN (for products sold in their own stores only). Research indicates that the adoption and diffusion of the UPC stimulated innovation and contributed to the growth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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