Lovemark

	Lovemark ''Lovemarks'' is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that ''love'' is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason? What makes a truly great love stand out?" Roberts suggests the following are the key ingredients to create lovemarks: Mystery: Great stories: past, present and future; taps into dreams, myths and icons; and inspiration Sensuality: *Sound, sight, smell, touch, and taste Intimacy: Commitment, empathy, and passion Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. The full schema is as follows: mere ''products'' (commodities) command neither love nor respect. ''Fads'' attract love, but withou ... [...More Info...] [...Related Items...] OR:** [Wikipedia] [Google] [Baidu]
	Kevin Roberts (businessman) Kevin John Roberts (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of '' lovemarks'', which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting. Early life and career (1949–86) Roberts was born and raised in Lancaster in the northwest of England. He was educated at Lancaster Royal Grammar School in the 1960s. He then became an assistant brand manager for Mary Quant Cosmetics in 1969. Roberts was later promoted to a brand manager. From 1969 to 1986, Roberts worked as international new products manager at Gillette, then group marketing manager at Procter & Gamble (P&G), then regional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Brand Commitment A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]