List Of Renamed Products
This is a list of renamed or repositioned products. Renamed products * Andersen Consulting became ''Accenture'' on January 1, 2001. *In France, ''Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. *The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s. * Bib-Label Lithiated Lemon-Lime Soda changed its name to ''7 Up Lithiated Lemon Soda'' and finally to 7-Up in 1936. *Borland changed its name to ''Inprise'' in 1998, and back again to Borland in 2001. *Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden. *Cellnet became BT Cellnet in 1999 which became O2 in 2001. *Cinnamon Grahams became Curiously Cinnamon. * Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, ''Choco Krispies'' in 1998, before changing back to the original brand of Coco Pops in 1999. *Charmin From February 2010, the product's European brand ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  

Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among competitor's products. Schaefer and Kuehlwein extend the concept beyond material and rational aspects to include 'meaning' carried by a brand's mission or myth. Primarily, positioning is about "the place ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]