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List Of Marketing Terms
{{Refimprove, date=April 2010 Many terms are used in the marketing field. *AIDA (marketing) * Arrow information paradox * Attack marketing *Bargain bin * Business-to-business * Business-to-consumer *Business-to-government *Cause marketing *Copy testing * Cost per conversion *Customer lifetime value *Customer relationship management *Decision making unit * Disintermediation * Double jeopardy (marketing) * Double loop marketing * Emotional Branding *Engagement (marketing) *Facelift (product) *Fallacy of quoting out of context *Fine print * Flighting (advertising) * Growth Hacking * Heavy-up * Inseparability * Intangibility *Integrated marketing communications * Low-end market * Marketing communications * Marketing experimentation * Marketing exposure *Marketing information system * Marketing mix for product software * Marketing speak * Megamarketing * Name program * Next-best-action marketing * Nielsen ratings *Out-of-box experience * Perishability *Permission marketing *Price Analysi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Experimentation
Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". It is testing a market that is segmented to discover new opportunities for organisations. By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour. Marketing experimentation is commonly used to find the best method for maximizing revenues through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for each group? (result). Characteristics There are three characteristics which are the make-up of a market experimentation: * Experimental subjects - Humans are usually participants in experiments. Subjects are divided into two or more groups and can be referred to as focus groups. Subjects can be made up of a particular age ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Low-end Market
In the USA, as well as in most developed countries, the low-end market consists of lower-priced products suitable for customers who are not willing or able to spend large amounts of money. Many well known companies, such as Wal-Mart or British supermarket Asda, sell low-end versions of a given product apart from their standard goods. See also * Inferior good In economics, an inferior good is a good whose demand decreases when consumer income rises (or demand increases when consumer income decreases), unlike normal goods, for which the opposite is observed. Normal goods are those goods for which the ... Market (economics) {{Econ-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Integrated Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intangibility
Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, tasted, or touched in the same manner in which goods can be sensed.” As such, the services marketing literature has traditionally characterized intangibility as the most critical distinction between services and goods. Other key characteristics of services include perishability, inseparability and variability (or heterogeneity). Yet, in practice service production and consumption often involve both intangible and tangible elements. Examples of intangible service attributes include service responsiveness and reliability, while tangible service attributes include the servicescape, décor, and furnishings. Drawing on construal level theory Construal level theory (CLT) is a theory in social psychology that describes the relation between ps ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inseparability
Inseparability is used in marketing to describe a key quality of services as distinct from goods. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, taste ... and variability (or heterogeneity). Although the notion of inseparability has become received wisdom in the marketing and services marketing literature over the past few decades, more recent research has challenged inseparability as a distinguishing characteristic of services. For instance, Lovelock and Gummesson (2004, p. 29) conceptually argue that “there is a large group of separable services that d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heavy-up
In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time. Typically, blitz campaigns are geared toward local business and not a more widespread audience. It can also be called a heavy-up. How it works Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience. One of the most common and most advantageous ways to complete a blitz campaign is to use search engines. Ideally, once you have set up your campaign, your business or product would quickly show up in search engines. A blitz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Growth Hacking
Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that don't, before investing a lot of resources. It started in relation to early-stage startups that need rapid growth within short time on tight budgets, and also reached bigger corporate companies. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hacking is not just a process for marketers. It can be applied to product development and to the continuous improvement of products as well as to growing an existing customer base. As such, it’s equally useful to everyone from product developers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flighting (advertising)
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information. Types of advertising media The selection of advertising media for a given campaign requires a deep and rich understanding of the media options available. Television advertising Television advertising offers the benefit of reaching large numbers in a single exposure. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fine Print
Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is used in conjunction with fine print by the merchant often has the effect of deceiving the consumer into believing the offer is more advantageous than it really is. This may satisfy a legal technicality which requires full disclosure of all (even unfavorable) terms or conditions, but does not specify the manner (size, typeface, coloring, etc.) of disclosure. There is strong evidence that suggests the fine print is not read by the majority of consumers. Fine print may say the opposite of what the larger print says. For example, if the larger print says "pre-approved" the fine print might say "subject to approval".AG filing against BlueHippo Especially in pharmaceutical advertisements, fine print may accompany a warning message, but this messa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
