{{Refimprove, date=April 2010
Many terms are used in the
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
field.
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AIDA (marketing)
The AIDA model is just one of a class of models known as ''hierarchy of effects'' models or ''hierarchical models'', all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are ...
Bargain bin
A bargain bin refers to an assorted selection of merchandise, particularly software, tools and CDs, which have been discounted in price. Reasons for the discount can range from the closure of a production company to a steep decline in an item's p ...
Business-to-government
Business-to-government (B2G),Market Business NewsWhat is B2G or business-to-government? Definition and examples accessed 31 August 2020 also known as business-to-administration (B2A), refers to trade between the business sector as a supplier and a ...
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Cause marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.
A similar phrase, cau ...
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Copy testing
{{marketing
Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including te ...
Customer lifetime value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit
contributed to the whole future relationship with a customer. The prediction model can have ...
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Customer relationship management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study big data, large amounts of information.
CRM systems data collectio ...
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Decision making unit
A buying center, also called decision-making unit (DMU), brings together "all those members of an organization who become involved in the buying process for a particular product or service".
The concept of a DMU was developed in 1967 by Robin ...
Engagement (marketing)
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumer ...
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Facelift (product) A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.
Web sites, magazines or other industries may also be facelifted, for instance when thei ...
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Fallacy of quoting out of context
Quoting out of context (sometimes referred to as contextomy or quote mining) is an informal fallacy in which a passage is removed from its surrounding matter in such a way as to distort its intended meaning. Contextomies may be either intentional o ...
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Fine print
Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is us ...
Integrated marketing communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...
Marketing information system A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to mana ...
Out-of-box experience
An out-of-box experience (OOBE ( )) is the experience an end-user has when taking a product after unboxing, or for digital distribution, runs the installer, and is preparing to first use it, as opposed to the point-of-sale experience or the interac ...
Permission marketing
Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. This marketing type is becoming quite popular in digital marketing these days. Seth Godin first introduced t ...
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Price Analysis
Price analysis is the study of how a price relates to other things such as product demand. Its specfici meaning varies in contexts such as marketing and general business.
Marketing
In marketing, price analysis refers to the analysis of consum ...
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Product lifecycle
In industry, Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. PL ...
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Product lifecycle management
In industry, Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. PL ...
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Promoter (entertainment)
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view ...
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Q Score The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the ...
Representative office A representative office is an office established by a company or a legal entity to conduct marketing and other non-transactional operations, generally in a foreign country where a branch office or subsidiary is not warranted. Representative office ...
Return on investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...
Share of Wallet
Share of wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.
Another common definition is the following: Share of wallet is the percentage ("s ...
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Soft launch
A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely ...
Sports Entertainment
Sports entertainment is a type of spectacle which presents an ostensibly competitive event using a high level of theatrical flourish and extravagant presentation, with the purpose of entertaining an audience. Unlike typical sports and games, whi ...
Top of mind awareness
Top-of-mind awareness (TOMA) is an important concept in consumer behaviour, marketing research and marketing communications. Top-of-mind awareness is one measure of how well brands rank in the minds of consumers.
Definitions of top-of-mind awaren ...
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Visual merchandising
Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the ...
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White label
A white label record is a vinyl record with white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels.
Test pressings
Test pressings, usua ...