|
Attack Marketing
Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising, public relations and promotional event marketing agencies to promote popular worldwide brands and events. Attack marketing can be tailored to fit marketing programs of all budgets, small and large. History Attack marketing was traditionally used by bootstrapped businesses looking for cheaper forms of advertising. As the marketing industry evolved, engaging consumers who had been bombarded with duplicated advertisements became difficult. The innovation of non-traditional marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Puma AG
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company ''Gebrüder Dassler Schuhfabrik'' (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from ''Ru''dolf ''Da''ssler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing desig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buzz Marketing
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz. Strategies Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Word Of Mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Experiential Marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining ''green marketing'' is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is curre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Marketing
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service.Saucet, Marcel; Cova, Bernard (2015). "The secret lives of unconventional campaigns: Street marketing on the fringe". ''Journal of Marketing Communications''. 21: 65–77. Doi (identifier), doi:10.1080/13527266.2014.970820. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media.Levinson, Jay (1998). ''Guerrilla Marketing''. New York, New York: Houghton Mifflin Company. pp. 1–89. . Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book ''Guerrilla Marketing'', which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Team
A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product. 'Street Teams' are promotional tools that have been adopted industry-wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide. The music industry is now seeing a boom in the use of large street teams to reach out to fans and improve sales among the fewer, harder-to-reach fans internationally. History The now ubiquitous "street team" model was originally developed by urban record labels, such as: Loud Records, Jive, Bad Boy Records, Roc-A-Fella Records, Priority Records, and Ruthless Records. Rap labels found it affordable and highly effective bridge to their target audience that did not require the traditional outlets found in print, radio, television mediums and elusive large scale record distribution deals. One of the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aqua Teen Hunger Force
''Aqua Teen Hunger Force'' (also known by various alternative titles), sometimes abbreviated as ''ATHF'' or ''Aqua Teen'', is an American adult animated television series created by Dave Willis and Matt Maiellaro for Cartoon Network's late night programming block, Adult Swim. It is about the surreal adventures and antics of three anthropomorphic fast food items: Master Shake, Frylock, and Meatwad, who live together as roommates and frequently interact with their human next-door neighbor, Carl Brutananadilewski. It was created as a spin-off series of ''Space Ghost Coast to Coast''. The show had its first broadcast as a stealth airing in the early hours of December 30, 2000, around a year later, it debuted as an official Adult Swim series. Every episode was directed and written by Willis and Maiellaro, who also provided several voices. Seasons 8–11 were each given a different alternative title, accompanied by different theme music, as a running joke. The series concluded on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cartoon Network
Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Cartoonito, Adult Swim, and Toonami under its purview. Founded by Ted Turner (who appointed Betty Cohen as the first president of the network), the channel was launched on October 1, 1992, and primarily broadcasts animated television series, mostly children's programming, ranging from action to animated comedy. It currently runs from 11 a.m. - 9 p.m. ET/ PT on weekdays and 6 a.m. - 9 p.m. ET/PT on weekends. Cartoon Network primarily targets children aged 6–14, while its early morning Cartoonito block is aimed at preschoolers and kindergarteners aged 2–6, and the channel shares channel space with its sister network Adult Swim, which targets older teenagers and young adults, 18–34. Cartoon Network offers an alternate Spanish-language au ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
