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Experiential Marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Higher Power
Higher Power is a term used in Alcoholics Anonymous (AA) and other twelve-step programs. The same groups use the phrase "a power greater than ourselves" synonymously. The term sometimes refers to a supreme being or deity, or other conceptions of God. Definition and usage In current twelve-step program usage, a higher power can be anything at all that the member believes is adequate. Reported examples include their twelve-step group, nature, consciousness, existential freedom, God, mathematics, science, and Buddha. It is frequently stipulated that as long as a higher power is "greater" than the individual, then the only condition is that it should also be loving and caring. Alcoholics Anonymous The terms ''higher power'' and ''power greater than ourselves'' appear in the "Big Book", on three occasions: History Sources that may have contributed to the adoption of the term in Alcoholics Anonymous (AA), the first twelve-step group, include spirituality, the King James Version ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Of Things
The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks. Internet of things has been considered a misnomer because devices do not need to be connected to the public internet, they only need to be connected to a network and be individually addressable. The field has evolved due to the convergence of multiple technologies, including ubiquitous computing, commodity sensors, increasingly powerful embedded systems, as well as machine learning.Hu, J.; Niu, H.; Carrasco, J.; Lennox, B.; Arvin, F.,Fault-tolerant cooperative navigation of networked UAV swarms for forest fire monitoring Aerospace Science and Technology, 2022. Traditional fields of embedded systems, wireless sensor networks, control systems, automation (including Home automation, home and building automation), indepen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Event Management
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Youth Marketing
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Reaching the market While frowned upon for teens and young adults, another common way advertisers target the older youth market is through product placement, which occurs when a brand name product appears in a medium not necessarily related to the product itself. Companies often pay for their products to be placed in a movie or on a television show. This act, while not an over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Marketing
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service.Saucet, Marcel; Cova, Bernard (2015). "The secret lives of unconventional campaigns: Street marketing on the fringe". ''Journal of Marketing Communications''. 21: 65–77. Doi (identifier), doi:10.1080/13527266.2014.970820. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media.Levinson, Jay (1998). ''Guerrilla Marketing''. New York, New York: Houghton Mifflin Company. pp. 1–89. . Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book ''Guerrilla Marketing'', which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virtual Reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), education (such as medical or military training) and business (such as virtual meetings). Other distinct types of VR-style technology include augmented reality and mixed reality, sometimes referred to as extended reality or XR, although definitions are currently changing due to the nascence of the industry. Currently, standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items. The effect is commonly created by VR headsets consisting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Touchscreen
A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is often an LCD, AMOLED or OLED display while the system is usually used in a laptop, tablet, or smartphone. A user can give input or control the information processing system through simple or multi-touch gestures by touching the screen with a special stylus or one or more fingers. Some touchscreens use ordinary or specially coated gloves to work while others may only work using a special stylus or pen. The user can use the touchscreen to react to what is displayed and, if the software allows, to control how it is displayed; for example, zooming to increase the text size. The touchscreen enables the user to interact directly with what is displayed, rather than using a mouse, touchpad, or other such devices (other than a stylus, which is opti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-included and third-party software (such as a magnetometer, proximity sensors, barometer, gyroscope, accelerometer and more), and support wireless communications protocols (such as Bluetooth, Wi-Fi, or satellite navigation). Early smartphones were marketed primarily towards the enterprise market, attempting to bridge the functionality of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jones Soda
Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. History The 1990s The company was founded by Peter Van Stolk in 1995 as a beverage distributor in Western Canada. The 2000s The company entered the alternative beverages market as the '''Urban Juice & Soda Company. By 2000, over 85% of its revenues came from the Jones Soda brand, and the company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. In November 2006, Jones Soda announced that it would replace high fructose corn syrup (HFCS) in its products with cane sugar (in the form of an inverted syrup). On January 22, 2007, Jones Pure Cane Soda was launched in 12-ounce cans. By April 2007, all of the company's products switched to cane sugar, except for its energy drinks, which changed that fall. In 2007, the company announced an $11.6 million loss, due to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GMR Marketing
GMR Marketing is an engagement marketing advertising agency,2009 It List which is headquartered in New Berlin, Wisconsin. The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing.Promo Magazine’s 2002 Agency of the Year Reynolds stepped down as CEO in 2014 but remains chairman of GMR Marketing. The firm has been a subsidiary of the Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ... since 1997. GMR Marketing's Global Headquarters in New Berlin, WI was listed by The Milwaukee Journal Sentinel as one of the "Best Places to Work" for the years 2015, 2016, and 2017. Listing features such as a "Barcade", outdoor patios with fire pits, indoor cafés, and a recording studio as some of the amenities ava ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Efficiency
Efficiency is the often measurable ability to avoid wasting materials, energy, efforts, money, and time in doing something or in producing a desired result. In a more general sense, it is the ability to do things well, successfully, and without waste. In more mathematical or scientific terms, it signifies the level of performance that uses the least amount of inputs to achieve the highest amount of output. It often specifically comprises the capability of a specific application of effort to produce a specific outcome with a minimum amount or quantity of waste, expense, or unnecessary effort. Efficiency refers to very different inputs and outputs in different fields and industries. In 2019, the European Commission said: "Resource efficiency means using the Earth's limited resources in a sustainable manner while minimising impacts on the environment. It allows us to create more with less and to deliver greater value with less input." Writer Deborah Stone notes that efficiency is " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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