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Lunar Design
Founded in 1984 by Jeff Smith, Gerard Furbershaw and Robert Brunner, LUNAR (Lunar Design) is a product design and development consultancy headquartered in the San Francisco Bay Area. The company's provides industrial, interaction and communication design; video story telling, mechanical and electrical engineering, manufacturing support, user validation, design research, and need finding & assessment. Its current and past clients include Apple Inc., Abbott Labs, Cisco Systems, Hewlett-Packard, Johnson & Johnson, Microsoft, Motorola, Philips, Oral-B, Palm, Pepsi and Sony. On May 14, 2015, Lunar was acquired by management consulting firm McKinsey & Company. Affiliates LUNAR has offices in California, Chicago, and Europe (Munich, Germany). LUNAR Europe GmbH http://lunar-europe.com was founded in January, 2007 and is headed by Roman Gebhard and Matthis Hamann. The Chicago office was started in 2011 and is led by Mark Dziersk Mark Dziersk (1959 – January 31, 2020) was an Ameri ...
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Robert Brunner
Robert Brunner (born 1958) is an American industrial designer. Brunner was the Director of Industrial Design for Apple Computer from 1989 to 1996 and is a founder and current partner at Ammunition Design Group. Biography Brunner received a Bachelor of Science degree in Industrial Design from San José State University in 1981. After working as a designer and project manager at several high technology companies, Brunner went on to found Lunar Design in 1984, in 1989, Brunner accepted the position of Director of Industrial Design at Apple Computer, where he provided design and direction for all Apple product lines, including the PowerBook. He was succeeded by Jonathan Ive in 1997. Brunner claims that while with Apple, he hired Ive three times. In January 1996, he became a partner in the San Francisco office of Pentagram (design studio), Pentagram. In 2006, Brunner partnered Alex Siow, founder of San Francisco-based Zephyr Ventilation, to launch outdoor grill design firm Fuego. E ...
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Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gal ...
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Industrial Design Firms
Industrial may refer to: Industry * Industrial archaeology, the study of the history of the industry * Industrial engineering, engineering dealing with the optimization of complex industrial processes or systems * Industrial city, a city dominated by one or more industries * Industrial loan company, a financial institution in the United States that lends money, and may be owned by non-financial institutions * Industrial organization, a field that builds on the theory of the firm by examining the structure and boundaries between firms and markets * Industrial Revolution, the development of industry in the 18th and 19th centuries * Industrial society, a society that has undergone industrialization * Industrial technology, a broad field that includes designing, building, optimizing, managing and operating industrial equipment, and predesignated as acceptable for industrial uses, like factories * Industrial video, a video that targets “industry” as its primary audience * Industria ...
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San Francisco International Airport
San Francisco International Airport is an international airport in an unincorporated area of San Mateo County, south of Downtown San Francisco. It has flights to points throughout North America and is a major gateway to Europe, the Middle East, Asia, and Australia. SFO is the largest airport in the San Francisco Bay Area and the second-busiest in California, after Los Angeles International Airport (LAX). In 2017, it was the seventh-busiest airport in the United States and the 24th-busiest in the world by passenger count. It is the fifth-largest hub for United Airlines, which operates out of Terminal 3 and the International Terminal. SFO functions as United's primary transpacific gateway. Additionally, SFO is a major maintenance hub for United Airlines and houses the SFO Museum that was created in 1980, the first museum in an international airport. It also serves as a hub for Alaska Airlines, which operates in Terminal 2. The airport is owned and operated by the C ...
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Industrial Design Excellence Award
The International Design Excellence Awards (IDEA) is an award program previously co-sponsored by ''BusinessWeek'' magazine, and in 2010 ''Fast Company'' magazine and the Industrial Designers Society of America (IDSA). According to the IDSA, IDEA "is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy". Every year, designers and corporations submit entries into the competition in many categories. The program was established in 1980. The IDEA winners are honored at annual ceremonies (such as the International Council of Societies of Industrial Design (ICSID) / IDSA CONNECTING '07 World Design Congress in San Francisco, CA) and awarded with a statue made by New York firm, Society Awards. The name was changed from Industrial Design Excellence Awards to International Design Excellence Awards in 2007. The judges are chosen from different design firms and corporations throughout the world using the ...
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Industrial Designers Society Of America
The Industrial Designers Society of America (IDSA) is a membership-based not-for-profit organization that promotes the practice and education of industrial design. The organization was formally established in 1965 by the collaborative merger of the Industrial Designers Institute (IDI), the American Society of Industrial Designers (ASID), and the Industrial Designers Education Association (IDEA). However, its origins can be traced back to the 1920s, prior to the founding in 1938 of the American Design Institute (ADI), which was the predecessor of IDI. Its first chairman was John Vassos and its first president was Henry Dreyfuss. The society publishes a quarterly journal, ''Innovation'', in which Klaus Krippendorff coined the term " product semantics" in his 1984 article "Exploring the Symbolic Qualities of Form", as well as books such as ''Design Secrets: Products: 50 Real-Life Projects Uncovered''. In 1980, the society established the International Design Excellence Awards (IDE ...
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Mark Dziersk
Mark Dziersk (1959 – January 31, 2020) was an American industrial designer based in Chicago, Illinois. Biography Mark Dziersk was born in Detroit, Michigan and graduated from the University of Michigan in 1981 with a Bachelor of Fine Arts in Industrial Design. He started his career at GenRad (formerly General Radio) in Massachusetts. Later he moved to his current home in Illinois where he lived with his wife, Elizabeth, and daughters. Dziersk finished his career as Managing Director of LUNAR, in Chicago, and an adjunct professor for the Master of Product Design and Development Management Program (MPD²) at Northwestern University in Evanston, Illinois. Previously, he was Vice President of Industrial Design at BrandImage-Laga/DesGrippes in the Chicago area. Prior to joining BrandImage-Laga/DesGrippes in 2007, he was an Executive Vice President of Design at Herbst LaZar Bell, Inc. (HLB) for 13 years. While working full-time, he also served as the President of the Industrial ...
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McKinsey & Company
McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and largest of the " Big Three" management consultancies (MBB), the world's three largest strategy consulting firms by revenue. The firm mainly focuses on the finances and operations of their clients. Under the leadership of Marvin Bower, McKinsey expanded into Europe during the 1940s and 1950s. In the 1960s, McKinsey's Fred Gluck—along with Boston Consulting Group's Bruce Henderson, Bill Bain at Bain & Company, and Harvard Business School's Michael Porter—transformed corporate culture. A 1975 publication by McKinsey's John L. Neuman introduced the business practice of "overhead value analysis" that contributed to a downsizing trend that eliminated many jobs in middle management. McKinsey has a notoriously competitive hiring process ...
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Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher and second largest record label) and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with net cash reserves of ¥2 trillion. Sony, with its 55 percent market share in the image sensor market, is the largest manufacturer of image sensors, the second largest camera manufacturer, and is among the semiconductor sales leaders. It is the world's largest player in the premium TV marke ...
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Palm, Inc
Palm, Inc. was an American company that specialized in manufacturing personal digital assistants (PDAs) and various other electronics. They were the designer of the PalmPilot, the first PDA successfully marketed worldwide, as well as the Treo 600, one of the first smartphones. Palm developed several versions of Palm OS for PDAs and smartphones. The company was also responsible for the first versions of webOS, the first multitasking operating system for smartphones, and enyo.js, a framework for HTML5 apps. In July 2010, Palm was purchased by Hewlett-Packard (HP) and in 2011 announced a new range of webOS products. However, after poor sales, HP CEO Léo Apotheker announced in August 2011 that it would end production and support of Palm and webOS devices, marking the end of the Palm brand after 19 years. In October 2014, HP sold the Palm trademark to a shelf corporation tied to the Chinese electronics firm TCL Corporation. Shortly afterward, TCL confirmed its plans to revive t ...
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Product Design
Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development. Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past. Product design is sometimes confused with (and certainly overlaps with) in ...
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Oral-B
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California. History Dr. Robert W. Hutson (1920–2001), owner of a periodontal practice in San Jose, began designing a toothbrush in the 1940s. By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth. Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more eff ...
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