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LiveRamp
LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014. The company eventually took the LiveRamp name, after spinning off the Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe, Australia, and Asia. History Acxiom foundation and early years Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983 it incorporated as CCX Network, Inc. and ma ...
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Travis May
Travis May (Born ) is an American technology company founder. He is the co-founder and president of Datavant and previously co-founded and was the CEO of LiveRamp. Early life May was born in North Carolina and grew up in Cary. He attended Cary Academy, graduating in 2005. While in high school, he was a member of a four-person team that won the mid-Atlantic regional and competed in the 2005 National Economics Challenge. May attended Harvard College, graduating in 2009 with degrees in economics and marketing, Magna cum Laude. During his freshman year, he co-founded the Harvard Entrepreneurial Forum. When he was a sophomore, he created the website IvyAdmits.com, which featured examples of successful college application essays from Ivy League students. Later, he co-founded the i3 The Harvard College Innovation Challenge, a student startup competition, which continues annually with support from the Technology and Entrepreneurship Center at Harvard. Career When he was a studen ...
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Auren Hoffman
Auren Raphael Hoffman (born 1974) is an American entrepreneur, angel investor, author and CEO of SafeGraph, a firm that gathers location data from mobile devices and sells information about places and the movements of people. Personal life Hoffman is a son of Amalia Hoffman of Larchmont, New York, and Edward M. Hoffman of Montvale, New Jersey. Amalia Hoffman is an author and illustrator of children’s books. Edward M. Hoffman works in New York as a software engineer and software consultant to the financial industry. Hoffman graduated from the University of California, Berkeley with a degree in Industrial Engineering in 1996. In 2011, Hoffman married an assistant U.S. Attorney, Hallie Alexandra Mitchell, who graduated from Princeton University, and received a Juris Doctor degree from Northwestern University School of Law. Federal judge Barry G. Silverman of the United States Court of Appeals for the Ninth Circuit in Phoenix, Arizona officiated the wedding which was held in Nash ...
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Acxiom
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe and Asia. History The business that became Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. In 1988 it became Acxiom Corporation, and by 2012, the New York Times reported that the company had the world’s largest commercial database on consumers. On May 14, 2014, Acxiom Corporation announced that it had acquired LiveRamp, a data onboarding company, for $310 million. In January 2017, Acxiom Corporation launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation ...
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RapLeaf
RapLeaf was a US-based marketing data and software company, which was acquired by email data provider TowerData in 2013. Company RapLeaf was founded in San Francisco by Auren Hoffman and Manish Shah in March 2005. In May 2006 the Founders Fund led a seed round of about $1 million, including angel investors such as Peter Thiel and Ron Conway. In June 2007 a second round included Founders Fund, Rembrandt Venture Partners and included Conway. The company's first product was a meta-reputation system that allows users to create reviews and ratings of consumer transactions, which they then contribute to multiple e-commerce websites. On January 26, 2007, Rapleaf released Upscoop, a service that allowed users to search for and manage their contacts by email address across multiple social networking sites. In 2011, Rapleaf created a data onboarding division named LiveRamp, which later spun out into an independent company which was acquired by LiveRamp, Acxiom in 2014 for $310 million. In ...
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Data Onboarding
Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience. Process The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Offline data used in onboarding efforts include information such as customer names, email addresses, physical addresses and phone numbers as well as CRM and sales transaction data. Part of the data onboarding process is anonymizing personally identifiable information to protect consumer privacy. Another key step involves matching offline data to online devices, such as a desktop browser cookie or mobile device ID. Offline data like a customer's email address or postal address can also be used as an identifier to match to digital ID's, such as a Facebook or Twitter accoun ...
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List Of S&P 600 Companies
This is a list of companies having stocks that are included in the S&P SmallCap 600. The S&P 600 is an index of small-cap company stocks created by Standard & Poor's. The index is weighted by float-adjusted market capitalization (companies with higher value are relatively weighted more in the index), where public shares are only taken into consideration, excluding promoters' holding, government holding, strategic holding, and other locked-in shares. S&P 600 component stocks Stocks here are cross referenced with the following index funds to compose the list: *Vanguard S&P Small-Cap 600 ETF () *SPDR Portfolio S&P 600 Small Cap ETF () *iShares Core S&P Small-Cap ETF () These index funds may be rebalanced at different intervals resulting in a small difference in holdings. The following table is sorted by ticker symbol by default. The table is updated as of 2022. Recent and announced changes to the list of S&P 600 components Periodically, S&P Dow Jones Indices reflects the change ...
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Data Onboarding
Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience. Process The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Offline data used in onboarding efforts include information such as customer names, email addresses, physical addresses and phone numbers as well as CRM and sales transaction data. Part of the data onboarding process is anonymizing personally identifiable information to protect consumer privacy. Another key step involves matching offline data to online devices, such as a desktop browser cookie or mobile device ID. Offline data like a customer's email address or postal address can also be used as an identifier to match to digital ID's, such as a Facebook or Twitter accoun ...
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Little Rock, Arkansas
(The Little Rock, The "Little Rock") , government_type = council-manager government, Council-manager , leader_title = List of mayors of Little Rock, Arkansas, Mayor , leader_name = Frank Scott Jr. , leader_party = Democratic Party (United States), D , leader_title2 = City council, Council , leader_name2 = Little Rock Board of Directors , unit_pref = Imperial , area_total_sq_mi = 123.00 , area_total_km2 = 318.58 , area_land_sq_mi = 120.05 , area_land_km2 = 310.92 , area_metro_sq_mi = 4090.34 , area_metro_km2 = 10593.94 , population_as_of = 2020 United States Census, 2020 , population_est = , pop_est_as_of = , population_demonym = Little Rocker , population_footnotes = , population_total = 202591 , population_rank = US: List of United States cities by population, 118 ...
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EMC Corporation
Dell EMC (EMC Corporation until 2016) is an American multinational corporation headquartered in Hopkinton, Massachusetts and Round Rock, Texas, United States. Dell EMC sells data storage, information security, virtualization, analytics, cloud computing and other products and services that enable organizations to store, manage, protect, and analyze data. Dell EMC's target markets include large companies and small- and medium-sized businesses across various vertical markets. The company's stock (as EMC Corporation) was added to the New York Stock Exchange on April 6, 1986, and was also listed on the S&P 500 index. EMC was acquired by Dell in 2016; at that time, Forbes noted EMC's "focus on developing and selling data storage and data management hardware and software and convincing its customers to buy its products independent of their other IT buying decisions" based on "best-of-breed." It was later renamed to Dell EMC. Dell uses the EMC name with some of its products. Prior to ...
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Conway, Arkansas
Conway is a city in the U.S. state of Arkansas and the county seat of Faulkner County, located in the state's most populous Metropolitan Statistical Area, Central Arkansas. Although considered a suburb of Little Rock, Conway is unusual in that the majority of its residents do not commute out of the city to work. The city also serves as a regional shopping, educational, work, healthcare, sports, and cultural hub for Faulkner County and surrounding areas. Conway's growth can be attributed to its jobs in technology and higher education; among its largest employers being Acxiom, the University of Central Arkansas, Hendrix College, Insight Enterprises, and many technology start-up companies. Conway is home to three post-secondary educational institutions, earning it the nickname "The City of Colleges". As of the 2010 census, the city proper had a total population of 58,908, making Conway the eighth-largest city in Arkansas. Central Arkansas, the Little Rock–North Little Rock–Co ...
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Zeta Global
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. Zeta Global has the industry's third largest data set (2.4B+ identities), next to Google and Facebook, powered by demographic, locational, behavioral, transactional, and predictive signals. The company went public on the New York Stock Exchange on June 10, 2021 at a $1.7 billion valuation. The company's headquarters are in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1,300 employees worldwide. The company's CEO is David A. Steinberg. Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup". According to The Wall Street Journal, as of March 2020 the company is profitable, with annual reven ...
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Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ...
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