Travis May
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Travis May (Born ) is an American technology company founder. He is the co-founder and president of Datavant and previously co-founded and was the CEO of
LiveRamp LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The comp ...
.


Early life

May was born in North Carolina and grew up in
Cary Cary may refer to: Places ;United States * Cary, Illinois, part of the Chicago metropolitan area * Cary, Indiana, part of the Indianapolis metropolitan area * Cary, Miami County, Indiana * Cary, Maine * Cary, Mississippi * Cary, North Carolina ...
. He attended
Cary Academy Cary Academy is an independent, coeducational, nonsectarian, college-preparatory secondary school located in Cary, North Carolina. The school emphasizes the use of technology in the classroom, the arts, and foreign exchange. History Cary Acade ...
, graduating in 2005. While in high school, he was a member of a four-person team that won the mid-Atlantic regional and competed in the 2005 National Economics Challenge. May attended
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher lea ...
, graduating in 2009 with degrees in economics and marketing,
Magna cum Laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some So ...
. During his freshman year, he co-founded the Harvard Entrepreneurial Forum. When he was a sophomore, he created the website IvyAdmits.com, which featured examples of successful college application essays from Ivy League students. Later, he co-founded the i3 The Harvard College Innovation Challenge, a student startup competition, which continues annually with support from the Technology and Entrepreneurship Center at Harvard.


Career

When he was a student at Harvard in 2007, May co-founded Campus Venture Network Inc with Vivek G. Ramaswamy. May was the company's CEO. May and Ramaswamy created StudentBusinesses.com, a closed social network that paired students who had business ideas with potential investors. The website was tested at Harvard and the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
and expanded to
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...
, the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
,
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
,
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
, and several hundred students in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. In 2009, the
Ewing Marion Kauffman Foundation The Ewing Marion Kauffman Foundation (Kauffman Foundation) is a registered 501(c)(3) nonprofit, private foundation (United States), private foundation based in Kansas City, Missouri. It was founded in 1966 by Ewing Marion Kauffman, who had pre ...
purchased Campus Venture Network and its StudentBusinesses.com for an undisclosed amount. The platform evolved into YouNoodle and continues to be used for the i3 competition at Harvard. After graduating, May took the position of vice president of product at
Rapleaf RapLeaf was a US-based marketing data and software company, which was acquired by email data provider TowerData in 2013. Company RapLeaf was founded in San Francisco by Auren Hoffman and Manish Shah in March 2005. In May 2006 the Founders Fund le ...
, a small
start-up company A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
co-founded by
Auren Hoffman Auren Raphael Hoffman (born 1974) is an American entrepreneur, angel investor, author and CEO of SafeGraph, a firm that gathers location data from mobile devices and sells information about places and the movements of people. Personal life Hoffma ...
in San Francisco. In 2011, May co-founded
LiveRamp LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The comp ...
with Hoffman and was its vice president of product. LiveRap was a Silicon Valley-based start-up company that provided
data onboarding Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline ...
. After three years,
Acxiom Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom ...
purchased LiveRamp for $310 million. May became acting president of Acxiom and CEO of its LiveRamp division for eight years. Hoffman, who left LifeRamp with the buyout, noted that Acxiom trusted the team who created LifeRamp, giving May a "very long rope." Between 2015 and 2016, LifeRamp generated $90 million in revenue. By 2017, it was worth more than $1.5 billion. Its customers included
Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
,
American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
, and
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
. However, Acxiom hired a new CEO and reassigned May to the new position of chief growth officer in September 2017. Although May was allowed to spend some work time on his new start-up, he resigned from Acxiom in April 2018. In September 2017, May became the CEO of Datavant, a San Francisco-based biotech company he co-founded with his former business partner Ramaswamy. May made a “significant personal investment” in Datavant which was initially supported by
Roivant Sciences Roivant Sciences is a healthcare company focused on applying technology to drug development. Roivant builds subsidiary biotech and healthcare technology companies. History Vivek Ramaswamy founded Roivant Sciences in 2014. Focused on aligning in ...
, a healthcare company owned by Ramaswamy. In 2018, May helped lead a $40.5 million financing round, securing investments from Cigna Ventures and Johnson & Johnson Innovation. Datavant entered into a $7 billion merger with Ciox Health in 2021. After the merger, May stepped down as CEO, becoming the president of the company's board of directors. He is also a board member of Convenet, a health technology infrastructure company based in the United Kingdom acquired by Datavant in 2022.


Honors

* In 2016, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' magazine named May to its 30 Under 30: Marketing & Advertising list *
Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...
named May to its 40 Under 40 List in 2016.


Personal life

May married Holly Metter, a graduate of Cary Academy and Harvard, on the Cary Academy campus in 2012. She is in charge of human resources for Datavant. In 2019, the couple donated $500,000 to Cary Academy, establishing the Metter May Scholarship which provides full tuition for financially disadvantaged students.Giving Back: The Metter May Scholarship
. ''The Magazine of Cary Academy'' (Winter 2019) pp. 18–19. via Issuu, retrieved December 22, 2022.
May was a sponsor of the i3 The Harvard College Innovation Challenge in 2021.


References


External links

* May, Travis.
Why I Decided to Work at a Startup after Graduating
" ''VentureBeat'', (March 31, 2011) {{DEFAULTSORT:May, Travis Date of birth missing (living people) Living people People from Cary, North Carolina Harvard College alumni 21st-century American businesspeople American technology company founders American technology chief executives American marketing businesspeople