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Lexicon Branding
Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others. History David Placek founded Lexicon in 1982. Placek grew up in Santa Rosa, California, and graduated from UCLA with a degree in political science. He cites his work as press secretary in Warren Hearnes's unsuccessful 1976 campaign for U.S. Senate from Missouri as the experience that inspired him to go into marketing. Before starting Lexicon, he worked at the advertising agencies, Foote, Cone & Belding (where he became a devotee of Synectics) and an agency called S&O. As of October 1992, Lexicon had eight employees. As of February 1998, it had 15 employees and did about 60% of its business in the technology sector. An Apri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sausalito, California
Sausalito (Spanish language, Spanish for "small willow grove") is a city in Marin County, California, Marin County, California, United States, located southeast of Marin City, California, Marin City, south-southeast of San Rafael, California, San Rafael, and about north of San Francisco from the Golden Gate Bridge. Sausalito's population was 7,269 as of the 2020 census. The community is situated near the northern end of the Golden Gate Bridge, and prior to the building of that bridge served as a terminus for rail, car, and ferry traffic. Sausalito developed rapidly as a shipbuilding center in World War II, with its industrial character giving way in postwar years to a reputation as a wealthy and artistic enclave, a picturesque residential community (incorporating large numbers of houseboats), and a tourist destination. The city is adjacent to, and largely bounded by, the protected spaces of the Golden Gate National Recreation Area as well as the San Francisco Bay. Etymolog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Embassy Suites Hotels
Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 31, 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Embassy Suites hotels are independently owned and operated by franchisees with 47,930 rooms, while 45 locations are managed with 11,782 rooms. History The Embassy Suites hotel chain was founded in 1983 by Hervey Feldman and Mike Rose, Holiday Inn Corporation's CEO. Feldman was the president and CEO of Embassy Suites until 1990, after which he served as executive chairman until 1992. The first Embassy Suites hotel opened in 1984 in Overland Park, Kansas. In 1986, Embassy Suites built two hotels in Fort Lauderdale, Florida, one costing $28 million and the other $38 million. In 1989, just 6 years after its founding, Embassy Suites was named one of Fortune's "Best Companies for Customer Service." In 1990, the parent company of Embassy Suites b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Post
The ''National Post'' is a Canadian English-language broadsheet newspaper available in several cities in central and western Canada. The paper is the flagship publication of Postmedia Network and is published Mondays through Saturdays, with Monday released as a digital e-edition only.National Post to eliminate Monday print edition , June 19, 2017. Retrieved June 28, 2017 The newspaper is distributed in the provinces of , |
Computerworld
''Computerworld'' (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital." Its audience is information technology (IT) and business technology professionals, and is available via a publication website and as a digital magazine. As a printed weekly during the 1970s and into the 1980s, ''Computerworld'' was the leading trade publication in the data processing industry. Indeed, based on circulation and revenue it was one of the most successful trade publications in any industry. Later in the 1980s it began to lose its dominant position. It is published in many countries around the world under the same or similar names. Each country's version of ''Computerworld'' includes original content and is managed independently. The parent company of Computerworld US is IDG Communications. History The first issue was published in 1967. Going international The company IDG offers the brand "Computerworld" in 47 countries worldwide, the name and fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New Yorker
''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues covering two-week spans. Although its reviews and events listings often focus on the Culture of New York City, cultural life of New York City, ''The New Yorker'' has a wide audience outside New York and is read internationally. It is well known for its illustrated and often topical covers, its commentaries on popular culture and eccentric American culture, its attention to modern fiction by the inclusion of Short story, short stories and literary reviews, its rigorous Fact-checking, fact checking and copy editing, its journalism on politics and social issues, and its single-panel cartoons sprinkled throughout each issue. Overview and history ''The New Yorker'' was founded by Harold Ross and his wife Jane Grant, a ''The New York Times, N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Synectics
Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware. This method was developed by George M. Prince (April 5, 1918 – June 9, 2009)George Prince, consultant who sparked innovation, founded international firm '''', June 21, 2009 and William J.J. Gordon, originating in the In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Foote, Cone & Belding
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Missouri
Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas to the south and Oklahoma, Kansas and Nebraska to the west. In the south are the Ozarks, a forested highland, providing timber, minerals, and recreation. The Missouri River, after which the state is named, flows through the center into the Mississippi River, which makes up the eastern border. With more than six million residents, it is the List of U.S. states and territories by population, 19th-most populous state of the country. The largest urban areas are St. Louis, Kansas City, Missouri, Kansas City, Springfield, Missouri, Springfield and Columbia, Missouri, Columbia; the Capital city, capital is Jefferson City, Missouri, Jefferson City. Humans have inhabited w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warren Hearnes
Warren Eastman Hearnes (July 24, 1923 – August 16, 2009) was an American politician who served as the 46th governor of Missouri from 1965 to 1973. A member of the Democratic Party, he was the first officeholder eligible to serve two consecutive four-year terms. Early life Born in Moline, Illinois, Hearnes moved to Charleston, Missouri, as a child and resided there until his death. After high school, he attended the University of Missouri for a year and a half, until he was drafted. Soon after reporting for duty, Hearnes was appointed by President Roosevelt to the United States Military Academy at West Point, Class of 1946. He married Betty Cooper (born July 24, 1927), his childhood sweetheart, on July 2, 1948. He served in the U.S. Army and was medically discharged in 1949 after he broke his ankle in a softball game. He was a 1952 graduate of the University of Missouri School of Law. While attending law school, he was elected to the Missouri House of Representatives in 1950 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Secretary
A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. Duties and functions They often, but not always, act as the organization's senior spokesperson. Many governments also have deputy press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries also give declarations to the media when a particular event happens or an issue arises inside an organization. They are expected, therefore, to have in-depth knowledge about the institution or organization t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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