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L2, Inc.
L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing, social media, and mobile executions, and then ranks within each industry. The research L2 publishes is aimed at CMOs and senior-level digital marketing leaders to provide marketing strategy guidance. History L2 was founded in New York City in 2010 by Scott Galloway, Clinical Professor of Marketing at NYU Stern School of Business. Ken Allard joined the firm as CEO in May 2015. In 2010, the company rebranded as L2, and it has since expanded its research reach to cover Auto, Activewear, Beauty, Consumer Electronics, Consumer Packaged Goods, Fashion, Financial Services Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scott Galloway (professor)
Scott Galloway (born November 3, 1964) is a clinical professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur. Career He grew up in Los Angeles, California. His father was a Scottish immigrant to the United States who worked as a sales executive. His mother, an immigrant too, worked as a secretary. Galloway attended the University of California, Los Angeles, where he earned a Bachelor of Arts degree in Economics in 1987, and the UC Berkeley Haas School of Business, graduating with an MBA in 1992. In 1992, he founded Prophet, a brand and marketing consultancy firm; in 1997, Galloway founded Red Envelope, one of the earliest e-commerce sites. In 2005 Galloway founded the digital intelligence firm L2 Inc, which was acquired in March 2017 by Gartner for $155 million, and the now defunct Firebrand Partners (founded in 2005), an activist hedge fund that invested over $1 billion in U.S. consum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gartner
Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms. In 2018, the company reported that its client base consisted of over 12,000 organizations in over 100 countries. As of 2022, Gartner has over 15,000 employees located in over 100 offices worldwide. It is a member of the S&P 500. History Gideon Gartner founded Gartner, Inc in 1979. Originally private, the company launched publicly as Gartner Group in 1986 before Saatchi & Saatchi acquired it in 1988. In 1990, Gartner Group was acquired by some of its executives, including Gartner himself, with funding from Bain Capital and Dun & Bradstreet. The company went public again in 1993. In 2000, the name was simplified from ''Gartner Group'' to Gartn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Marketing Officer
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service. The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior vice presidents, vice presidents, directors, and other senior marketing ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NYU Stern School Of Business
The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York City. It was founded in 1900. It is located on Gould Plaza next to the Courant Institute of Mathematical Sciences and the economics department of the College of Arts and Sciences. Stern is a founding member of the Association to Advance Collegiate Schools of Business. Established as the School of Commerce, Accounts and Finance, the school changed its name in 1988 in honor of Leonard N. Stern, an alumnus and benefactor of the school. The school offers Bachelor of Science in Business at the undergraduate level and Master of Business Administration degrees at the postgraduate level. Consistently ranked among the best business schools, Stern was ranked 1st among US schools for careers in finance on Wall Street in 2018, accounting for 3.9% of hires ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ken Allard
Ken or KEN may refer to: Entertainment * ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer. * ''Ken'' (film), 1964 Japanese film. * ''Ken'' (magazine), a large-format political magazine. * Ken Masters, a main character in the ''Street Fighter'' franchise. People * Ken (given name), a list of people named Ken * Ken (musician) (born 1968), guitarist of the Japanese rock band L'Arc-en-Ciel * Ken (SB19 musician) (born 1997), stage name of Felip Jhon Suson of the Filipino boy group, SB19 * Ken (VIXX singer) (born 1992), stage name of Lee Jae-hwan of the South Korean boy group, VIXX * Naoko Ken (born 1953), Japanese singer and actress (Ken as surname) * Thomas Ken (1637–1711), English cleric and composer * Tjungkara Ken (born 1969), Aboriginal Australian artist * Ken Zheng (born April 5, 1995) is an Indonesian actor, screenwriter and martial artist Other * Kèn, a musical instrument from Vietnam. * Ken (doll), a product by Mattel. * ''Ken'' (unit) (間), a Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Packaged Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Services
Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer finance, consumer-finance companies, brokerage firm, stock brokerages, investment management, investment funds, individual asset managers, and some government-sponsored enterprises. History The term "financial services" became more prevalent in the United States partly as a result of the Gramm-Leach-Bliley Act, GrammLeachBliley Act of the late 1990s, which enabled different types of companies operating in the U.S. financial services industry at that time to merge. Companies usually have two distinct approaches to this new type of business. One approach would be a bank that simply buys an insurance company or an investment bank, keeps the original brands of the acquired firm, and adds the Takeover, acquisit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VentureBeat
''VentureBeat'' is an American technology website headquartered in San Francisco, California. It publishes news, analysis, long-form features, interviews, and videos. History The ''VentureBeat'' company was founded in 2006 by Matt Marshall, an ex-correspondent for ''The Mercury News''. In March 2009, ''VentureBeat'' signed a partnership agreement with IDG to produce DEMO Conference, a conference for startups to announce their launches and raise funding from venture capitalists and angel investors. In 2012, the partnership with IDG ended. In 2014 and 2015, the company raised outside investor funding from Silicon Valley venture capitalist firms including CrossLink Capital, Walden Venture Capital, Rally Ventures, Formation 8, and Lightbank. Editorial The ''VentureBeat'' website comprises a series of distinct news "Beats": Big data, Business (general news), Cloud, Deals, Dev, Enterprise, Entrepreneur, Media, Mobile, Marketing, Security, Small Biz, and Social. In addition, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research And Analysis Firms
Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, ec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Companies Of The United States
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand * Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of clos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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