L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing, social media, and mobile executions, and then ranks within each industry. The research L2 publishes is aimed at

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and senior-level digital marketing leaders to provide marketing strategy guidance.

History

L2 was founded in New York City in 2010 by Scott Galloway, Clinical Professor of Marketing at

NYU Stern School of Business The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York City. I ...

Ken Allard Ken or KEN may refer to: Entertainment * ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer. * ''Ken'' (film), 1964 Japanese film. * ''Ken'' (magazine), a large-format political magazine. * Ken Masters, a main character in t ...

joined the firm as CEO in May 2015. In 2010, the company rebranded as L2, and it has since expanded its research reach to cover Auto, Activewear, Beauty, Consumer Electronics,

Consumer Packaged Goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

, Fashion,

Financial Services Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, acco ...

, Food & Drink, Hotels, Luxury, Retail and Watches & Jewelry across all access levels. In March 2017, L2 entered into an agreement to be acquired by Gartner.

Products and Membership

L2's chief products are their Digital IQ Index benchmarks, of which they publish 25+ per year, along with in-depth, trend-specific reports. The benchmarks analyze, index, and rank the digital competence of brands within their specific industries The company has a membership-based business model, wherein only active members can access the reports.

References

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External links

L2 Inc Website
Research and analysis firms Market research companies of the United States 2017 mergers and acquisitions