|
Kansei Engineering
Kansei engineering (Japanese: 感性工学 ''kansei kougaku'', emotional or affective engineering) aims at the development or improvement of products and services by translating the customer's psychological feelings and needs into the domain of product design (i.e. parameters). It was founded by Mitsuo Nagamachi, Professor Emeritus of Hiroshima University (also former Dean of Hiroshima International University and CEO of International Kansei Design Institute). Kansei engineering parametrically links the customer's emotional responses (i.e. physical and psychological) to the properties and characteristics of a product or service. In consequence, products can be designed to bring forward the intended feeling. It has now been adopted as one of the topics for professional development by the Royal Statistical Society. Introduction Product design on today's markets has become increasingly complex since products contain more functions and have to meet increasing demands such as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Japanese Language
is spoken natively by about 128 million people, primarily by Japanese people and primarily in Japan, the only country where it is the national language. Japanese belongs to the Japonic or Japanese- Ryukyuan language family. There have been many attempts to group the Japonic languages with other families such as the Ainu, Austroasiatic, Koreanic, and the now-discredited Altaic, but none of these proposals has gained widespread acceptance. Little is known of the language's prehistory, or when it first appeared in Japan. Chinese documents from the 3rd century AD recorded a few Japanese words, but substantial Old Japanese texts did not appear until the 8th century. From the Heian period (794–1185), there was a massive influx of Sino-Japanese vocabulary into the language, affecting the phonology of Early Middle Japanese. Late Middle Japanese (1185–1600) saw extensive grammatical changes and the first appearance of European loanwords. The basis of the standard dialect moved f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles E
Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was "free man". The Old English descendant of this word was '' Ċearl'' or ''Ċeorl'', as the name of King Cearl of Mercia, that disappeared after the Norman conquest of England. The name was notably borne by Charlemagne (Charles the Great), and was at the time Latinized as ''Karolus'' (as in ''Vita Karoli Magni''), later also as '' Carolus''. Some Germanic languages, for example Dutch and German, have retained the word in two separate senses. In the particular case of Dutch, ''Karel'' refers to the given name, whereas the noun ''kerel'' means "a bloke, fellow, man". Etymology The name's etymology is a Common Germanic noun ''*karilaz'' meaning "free man", which survives in English as churl (< Old English ''ċeorl''), which developed its depr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fahrvergnügen
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods. History In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s. Bernbach's artistic approach to print advertising was innovative, and he understood that advertising did not sell products. The strategy was to keep customers by creating and nurturing them as ''brand ambassadors'', rather than attempting to attract the attention of those who were uninterested in the product. Bernbach's team of "agency creatives" was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual among art direct ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gandhian Engineering
Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good, such as a car or telephone, in order to sell it in developing countries. Designing products for such countries may also call for an increase in durability and, when selling the products, reliance on unconventional distribution channels. When trying to sell to so-called " overlooked consumers", firms hope volume will offset razor-thin profit margins. GlobalizationBhatti,Y. Khilji, S. & Basu, R. 2013. Frugal Innovation. In Globalization, Change and Learning in South Asia. Edited by Khilji, Shaista & Rowley, Chris. UK: Chandos Publishing/ref> and rising incomes in developing countries may also drive frugal innovation. Such services and products need not be of inferior quality but must be provided cheaply. While frugal innovation has been associated with good-enough performance, in some sectors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affective Computing
Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects. It is an interdisciplinary field spanning computer science, psychology, and cognitive science. While some core ideas in the field may be traced as far back as to early philosophical inquiries into emotion, the more modern branch of computer science originated with Rosalind Picard's 1995 paper on affective computing and her book ''Affective Computing'' published by MIT Press. One of the motivations for the research is the ability to give machines emotional intelligence, including to simulate empathy. The machine should interpret the emotional state of humans and adapt its behavior to them, giving an appropriate response to those emotions. Areas Detecting and recognizing emotional information Detecting emotional information usually begins with passive sensors that capture data about the user's physical state or behavior without interpreting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polytechnic University Of Valencia
The Technical University of Valencia ( ca-valencia, Universitat Politècnica de València, UPV; , es, Universidad Politécnica de Valencia) is a Spanish university located in Valencia, with a focus on science, technology, and arts. It was founded in 1968 as the Higher Polytechnic School of Valencia and became a university in 1971, but some of its schools are more than 100 years old. Characteristics The Universitat Politècnica de València consists of three campuses: (Valencia, Gandia and Alcoy) and 13 schools and faculties: School of Civil Engineering (1972), School of Architecture (1972), School of Industrial Engineering (1972), School of Agricultural Engineering and the Environment (1972), School of Building Engineering (1972), School of Design Engineering (1972), Higher Polytechnic School of Alcoi (1972), Faculty of Fine Arts (1978), School of Informatics (1982), School of Telecommunication Engineering (1989), Higher Polytechnic School of Gandia (1993), School of Engineering ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conjoint Analysis (marketing)
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to survey respondents and by analyzing how they make choices among these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs. Conjoint analysis originated in mathematical psychology and was developed by marketing professor Paul E. Green at the Wharton School of the University of Pennsylvania. Other prominent conjoint analysis pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Noriaki Kano
Noriaki Kano (狩野紀昭 ''Kanō Noriaki,'' pronounced ) is a Japanese educator, lecturer, writer, and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality. He is a professor emeritus of the Tokyo University of Science. He was Visiting Professor at the University of Rome III during the academic year 2010-2011. Contributions to quality In the late 1970s and early 1980s Kano and his colleagues laid the foundation for a new approach to modeling customer satisfaction. Kano challenged the conventional beliefs that improving each attribute of a company's product or service will lead to increased customer satisfaction. Kano believed that not all attributes of product or service performance are equal in the eyes of the customer, and that some attributes create higher levels of c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kano Model
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories. Categories These categories have been translated into English using various names (delighters/exciters, satisfiers, dissatisfiers, etc.), but all refer to the original articles written by Kano. ; Must-be Quality : Simply stated, these are the requirements that the customers expect and are taken for granted. When done well, customers are just neutral, but when done poorly, customers are very dissatisfied. Kano originally called these “Must-be’s” because they are the requirements that must be included and are the price of entry into a market. : Examples: In a hotel, providing a clean room is a basic necessity. In a call center, greeting customers is a basic necessity. ; ; One-dimensional Quality : These attributes result in satisfaction when fulfilled and dissatisfaction when not ful ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quality Function Deployment
Quality function deployment (QFD) a method developed in Japan beginning in 1966 to help transform the voice of the customer into engineering characteristics for a product.Larson et al. (2009). p. 117. Yoji Akao, the original developer, described QFD as a "method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process." The author combined his work in quality assurance and quality control points with function deployment used in value engineering. House of quality The house of quality, a part of QFD, is the basic design tool of quality function deployment. It identifies and classifies customer desires (What's), identifies the importance of those desires, identifies engineering characteristics which may be relevant to those desires (How's), correlates the two, allows for ver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yoji Akao
was a Japanese planning specialist recognized as the developer of Hoshin Kanri (a strategic planning methodology). With the late Shigeru Mizuno, he developed Quality Function Deployment (a group decision making technique). Akao and Mizuno also co-founded the Quality Function Deployment Institute: a non-profit organization dedicated to dissemination and advancement of QFD. Akao received a Ph.D. in 1964 from the Tokyo Institute of Technology is a national research university located in Greater Tokyo Area, Japan. Tokyo Tech is the largest institution for higher education in Japan dedicated to science and technology, one of first five Designated National University and selected as .... Books Akao authored or co-authored several books: * Quality Function Deployment: Integrating Cus ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semantic Differential
The semantic differential (SD) is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales. The SD is used to assess one's opinions, attitudes, and values regarding these concepts, objects, and events in a controlled and valid way. Respondents are asked to choose where their position lies, on a set of scales with polar adjectives (for example: "sweet - bitter", "fair - unfair", "warm - cold"). Compared to other measurement scaling techniques such as Likert scaling, the SD can be assumed to be relatively reliable, valid, and robust. The SD has been used in both a general and a more specific way. Charles E. Osgood's theory of the semantic differential exemplifies the more general attempt to measure the semantics, or meaning, of words, particularly adjectives, and their referent concepts. In fields such as marketing, psychology, sociology, and infor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
