Fahrvergnügen
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Fahrvergnügen
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods. History In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s, as well as the 1960s. Bernbach's artistic approach to print advertising was innovative, and he understood that advertising did not sell products. The strategy was to keep customers by creating and nurturing them as ''brand ambassadors'', rather than attempting to attract the attention of those who were uninterested in the product. Bernbach's team of "agency creatives" was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual amo ...
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Volkswagen
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it is today after World War II by British Army officer Ivan Hirst. The company is well known for the Volkswagen Beetle, Beetle and serves as the flagship marque of the Volkswagen Group, which became the world's largest automotive manufacturer by global sales in 2016 and 2017. The group's largest market is automotive industry in China, China (including Hong Kong and Macau), which accounts for 40% of its sales and profits. The name derives from the German words and , meaning . History 1932–1944: People's Car project Volkswagen was established in 1937 by the German Labour Front () as part of the Strength Through Joy () program in Berlin. In the early 1930s, cars were a luxury—most Germans could afford nothing more elaborate than a mo ...
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