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Kai-Markus Mueller
Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor. He is currently Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany. Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany. He is known for having developed an EEG-based research technique for measuring willingness to pay. He is an alumnus of consulting firm Simon-Kucher & Partners. Education Müller earned his PhD in neural and behavioral sciences in 2010 from the International Max Planck Research School in Tübingen for his dissertation research conducted at the National Institute of Mental Health The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the prima .... Selected works * * * * * * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stuttgart, Germany
Stuttgart (; Swabian German, Swabian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the Swabian Jura and the Black Forest. Stuttgart has a population of 635,911, making it the list of cities in Germany by population, sixth largest city in Germany. 2.8 million people live in the city's administrative region and 5.3 million people in Stuttgart Metropolitan Region, its metropolitan area, making it the metropolitan regions in Germany, fourth largest metropolitan area in Germany. The city and metropolitan area are consistently ranked among the list of metropolitan areas in the European Union by GDP, top 20 European metropolitan areas by GDP; Mercer (consulting firm), Mercer listed Stuttgart as 21st on its 2015 list of cities by quality o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroscientist
A neuroscientist (or neurobiologist) is a scientist who has specialised knowledge in neuroscience, a branch of biology that deals with the physiology, biochemistry, psychology, anatomy and molecular biology of neurons, neural circuits, and glial cells and especially their behavioral, biological, and psychological aspect in health and disease. Neuroscientists generally work as researchers within a college, university, government agency, or private industry setting. In research-oriented careers, neuroscientists typically spend their time designing and carrying out scientific experiments that contribute to the understanding of the nervous system and its function. They can engage in basic or applied research. Basic research seeks to add information to our current understanding of the nervous system, whereas applied research seeks to address a specific problem, such as developing a treatment for a neurological disorder. Biomedically-oriented neuroscientists typically engage in app ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Max Planck Society
The Max Planck Society for the Advancement of Science (german: Max-Planck-Gesellschaft zur Förderung der Wissenschaften e. V.; abbreviated MPG) is a formally independent non-governmental and non-profit association of German research institutes. Founded in 1911 as the Kaiser Wilhelm Society, it was renamed to the Max Planck Society in 1948 in honor of its former president, theoretical physicist Max Planck. The society is funded by the federal and state governments of Germany. Mission According to its primary goal, the Max Planck Society supports fundamental research in the natural, life and social sciences, the arts and humanities in its 86 (as of December 2018) Max Planck Institutes. The society has a total staff of approximately 17,000 permanent employees, including 5,470 scientists, plus around 4,600 non-tenured scientists and guests. The society's budget for 2018 was about €1.8 billion. As of December 31, 2018, the Max Planck Society employed a total of 23,767 staff, of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hochschule Furtwangen University
Furtwangen University (HFU) is a German University of applied science with its main location in Furtwangen im Schwarzwald, Baden-Württemberg, Germany and two more branch locations in Villingen-Schwenningen and Tuttlingen. The HFU is part of the "International Lake Constance University Network"IBH as well as part of Franco-German University (FGU). Its courses include health sciences, computer science, engineering, international economics, digital media, business informatics and industrial engineering. History Furtwangen University emerged from the first German School of Clockmaking in Furtwangen in the Black Forest. The school was founded in 1850 by the engineer Robert Gerwig. The German Clock Museum, the largest German watch collection (founded by Robert Gerwig as a display collection), is still a department of the University. After the Second World War, the Furtwangen School of Clockmaking was divided into two branches: a vocational school (today the Robert Gerwig School, whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroscientist
A neuroscientist (or neurobiologist) is a scientist who has specialised knowledge in neuroscience, a branch of biology that deals with the physiology, biochemistry, psychology, anatomy and molecular biology of neurons, neural circuits, and glial cells and especially their behavioral, biological, and psychological aspect in health and disease. Neuroscientists generally work as researchers within a college, university, government agency, or private industry setting. In research-oriented careers, neuroscientists typically spend their time designing and carrying out scientific experiments that contribute to the understanding of the nervous system and its function. They can engage in basic or applied research. Basic research seeks to add information to our current understanding of the nervous system, whereas applied research seeks to address a specific problem, such as developing a treatment for a neurological disorder. Biomedically-oriented neuroscientists typically engage in app ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuromarketing
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' Piaget's theory of cognitive development, sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests. Certain companies, particularly those with large-scale ambitions to predict consumer behavior, have invested in their own laboratories, science personnel, or partnerships with academia. Neuromarketing is still an expensive approach; it requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram. Given the amount of new learnings from neuroscience and marketing research, marketers have begun app ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electroencephalography
Electroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocortex and allocortex. It is typically non-invasive, with the EEG electrodes placed along the scalp (commonly called "scalp EEG") using the International 10-20 system, or variations of it. Electrocorticography, involving surgical placement of electrodes, is sometimes called "intracranial EEG". Clinical interpretation of EEG recordings is most often performed by visual inspection of the tracing or quantitative EEG analysis. Voltage fluctuations measured by the EEG bioamplifier and electrodes allow the evaluation of normal brain activity. As the electrical activity monitored by EEG originates in neurons in the underlying brain tissue, the recordings made by the electrodes on the surface of the scalp vary in accordance with their orientation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Simon-Kucher & Partners
Simon-Kucher & Partners is a global strategy consulting firm with offices in 30 countries. Founded in 1985, the firm focuses on growth strategy, marketing, pricing, and sales. Background Simon-Kucher & Partners was founded by Hermann Simon and his doctoral students, Eckhard Kucher and Karl-Heinz Sebastian, in Bonn in 1985. At the time, Simon was a professor at the University of Bielefeld. In 1996, Simon-Kucher & Partners became the first independent German consultancy to establish a subsidiary abroad when the firm opened an office in Cambridge, Massachusetts. This was the beginning of Simon-Kucher & Partners' international expansion with new offices opening annually, starting with Paris, Zurich, Tokyo, and Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha .... The firm is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Institute Of Mental Health
The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the primary agency of the United States government responsible for biomedical and health-related research. NIMH is the largest research organization in the world specializing in mental illness. Joshua A. Gordon is the current director of NIMH. The institute was first authorized by the U.S. government in 1946, when then President Harry Truman signed into law the National Mental Health Act, although the institute was not formally established until 1949. NIMH is a $1.5 billion enterprise, supporting research on mental health through grants to investigators at institutions and organizations throughout the United States and through its own internal (intramural) research effort. The mission of NIMH is "to transform the understanding and treatment of me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Creating Value
The ''Journal of Creating Value'' is a peer reviewed academic journal that focusses on creating value for customers In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for ... and in turn creating value for the company and its stakeholders. Gautam Mahajan, CEO Customer Value Foundation is the founding editor of the Journal. The Journal provides a platform for information and debate on the new concepts of Customer-led management practices. External links * HomepageCustomer Value Foundation References {{reflist, 3 Customer Value Foundation SAGE Publishing academic journals Academic journals established in 2015 Business and management journals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
German Neuroscientists
German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Germanic peoples (Roman times) * German language **any of the Germanic languages * German cuisine, traditional foods of Germany People * German (given name) * German (surname) * Germán, a Spanish name Places * German (parish), Isle of Man * German, Albania, or Gërmej * German, Bulgaria * German, Iran * German, North Macedonia * German, New York, U.S. * Agios Germanos, Greece Other uses * German (mythology), a South Slavic mythological being * Germans (band), a Canadian rock band * "German" (song), a 2019 song by No Money Enterprise * ''The German'', a 2008 short film * "The Germans", an episode of ''Fawlty Towers'' * ''The German'', a nickname for Congolese rebel André Kisase Ngandu See also * Germanic (other) * Ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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