Kai-Markus Müller is a German
neuroscientist
A neuroscientist (or neurobiologist) is a scientist who has specialised knowledge in neuroscience, a branch of biology that deals with the physiology, biochemistry, psychology, anatomy and molecular biology of neurons, Biological neural network, n ...
, entrepreneur, and professor. He is currently Professor of Consumer Behavior at
HFU Business School in
Villingen-Schwenningen, Germany. Müller previously acted as founder and CEO of The
Neuromarketing
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include ...
Labs, a consumer neuroscience research company based in Aspach, Germany. He is known for having developed an
EEG
Electroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocortex ...
-based research technique for measuring willingness to pay. He is an alumnus of consulting firm
Simon-Kucher & Partners
Simon-Kucher & Partners is a global strategy consulting firm with offices in 30 countries. Founded in 1985, the firm focuses on growth strategy, marketing, pricing, and sales.
Background
Simon-Kucher & Partners was founded by Hermann Simon and ...
.
Education
Müller earned his PhD in neural and behavioral sciences in 2010 from the
International Max Planck Research School in Tübingen for his dissertation research conducted at the
National Institute of Mental Health
The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the prima ...
.
Selected works
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References
External links
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{{DEFAULTSORT:Mueller, Kai-Markus
German neuroscientists
Year of birth missing (living people)
Living people