Julian Koenig
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Julian Koenig
Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966. Early life and education Koenig was born to a Jewish familyJewish Virtual Library: "Modern Jewish History: Advertising"
retrieved May 4, 2017
in Manhattan, , the son of Minna (Harlib) and . He was from a family of lawyers and judges. He studied at

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Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of ...
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It Takes A Licking And Keeps On Ticking
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA. Thomas Olsen purchased the Waterbury Clock Company in New York in 1941 and renamed it ''Timex'', inspired by the names of ''Time'' magazine and Kleenex. History Waterbury Clock Company (1854–1944) Brass manufacturer Benedict & Burnham created Waterbury Clock Company in 1854 to manufacture clocks using brass wheels and gears. Waterbury Clock Company was legally incorporated on March 27, 1857 as an independent business with $60,000 in capital. The American clock industry was producing millions of clocks with scores of companies located in Connecticut's Naugatuck River Valley, earning the region the nickname "Switzerland of Ame ...
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Jerry Della Femina
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, ''From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War''. The book became a best-seller, described by ''The Guardian'' as "one of the defining books about advertising", and eventually inspired the television series ''Mad Men''. Biography Della Femina was born into a working-cla ...
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Denis Hayes
Denis Allen Hayes (born August 29, 1944) is an environmental advocate and an advocate for solar power. He rose to prominence in 1970 as the coordinator for the first Earth Day. Hayes founded the Earth Day Network and expanded it to more than 180 nations. During the Carter administration, Hayes became head of the Solar Energy Research Institute (now known as the National Renewable Energy Laboratory), but left this position when the Reagan administration cut funding for the program. Since 1992, Hayes has been president of the Bullitt Foundation in Washington and continues to be a leader in environmental and energy policy. In 2015, he was a fellow at the Robert Bosch Academy to write a book on solar energy. archived from thoriginal
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Earth Day
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org (formerly Earth Day Network) including 1 billion people in more than 193 countries. The official theme for 2022 is Invest In Our Planet. In 1969 at a UNESCO Conference in San Francisco, peace activist John McConnell proposed a day to honor the Earth and the concept of peace, to first be observed on March 21, 1970, the first day of spring in the northern hemisphere. This day of nature's equipoise was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations. A month later, United States Senator Gaylord Nelson proposed the idea to hold a nationwide environmental teach-in on April 22, 1970. He hired a young activist, Denis Hayes, to be the National Coordinator. Nelson and Hayes renamed the event "Earth Day". Denis and his ...
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Gaylord Nelson
Gaylord Anton Nelson (June 4, 1916July 3, 2005) was an American politician and environmentalist from Wisconsin who served as a United States senator and governor. He was a member of the Democratic Party and the founder of Earth Day, which launched a new wave of environmental activism. Early life and education Nelson was born in 1916 in Clear Lake, Wisconsin, the son of Mary (Bradt), a nurse, and Anton Nelson, a country doctor. He had Norwegian and Irish ancestry. He grew up and was educated in the local public schools. In 1939, he received a bachelor's in political science at what is now San Jose State University in San Jose, California. In 1942, he received an LL.B. degree from the University of Wisconsin Law School in Madison and was admitted to the bar. He practiced as a lawyer before serving in the United States Army, during which time he saw action in the Okinawa campaign during World War II. Career In 1948, Nelson was elected to the Wisconsin State Senate. He remained the ...
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Initial Public Offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as ''floating'', or ''going public'', a privately held company is transformed into a public company. Initial public offerings can be used to raise new equity capital for companies, to monetize the investments of private shareholders such as company founders or private equity investors, and to enable easy trading of existing holdings or future capital raising by becoming publicly traded. After the IPO, shares are traded freely in the open market at what is known as the free float. Stock exchanges stipulate a minimum free float both in absolute terms (the total value as determined by the share price multiplied by the ...
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Papert Koenig Lois
Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public. History The company was founded in 1959 as Papert & Free by two husband-and-wife teams: Frederic Papert and his wife Diane; William Free and his wife Marcella. A year later it was reorganized as Papert, Koenig, Lois after Free left to become the executive art director of McCann Erickson. The new partnership included Julian Koenig, a former Volkswagen copywriter, and George Lois, an art director. It became the first advertising agency in the United States to go public since 1929. PKL became known for specializing in the so-called "creative outrage", which contributed in changing the dynamics of advertising development in America. In an article, Lois des ...
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George Lois
George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New York City on June 26, 1931, the son of Greek immigrants. Lois attended The High School of Music & Art, and received a basketball scholarship to Syracuse University, although he chose to attend Pratt Institute. Lois attended only one year at Pratt, then left to work for Reba Sochis until he was drafted six months later by the Army to fight in the Korean War. Career CBS After the Korean war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects. In 1959 he was hired by the advertising agency Doyle Dane Bernbach. After one year there, Lois was recruited by Fred Papert and Julian Koenig to form Papert Koenig Lois in 1960. PKL, as it was known, was also the first advertising agency to ev ...
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Frederic S
Frederic may refer to: Places United States * Frederic, Wisconsin, a village in Polk County * Frederic Township, Michigan, a township in Crawford County ** Frederic, Michigan, an unincorporated community Other uses * Frederic (band), a Japanese rock band * Frederic (given name), a given name (including a list of people and characters with the name) * Hurricane Frederic, a hurricane that hit the U.S. Gulf Coast in 1979 * Trent Frederic, American ice hockey player See also * Frédéric * Frederick (other) * Fredrik * Fryderyk (other) Fryderyk () is a given name, and may refer to: * Fryderyk Chopin (1810–1849), a Polish piano composer * Fryderyk Getkant (1600–1666), a military engineer, artilleryman and cartographer of German origin * Fryderyk Scherfke (1909–1983), an int ...
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William Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English but also studied business administration, philosophy and music, playing the piano.Levenson pXV Career In 1933, Bernbach took a job running the Schenley Distillers mailroom. This was during the Depression and a family connection got him the job. He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran. He was promoted to the adverti ...
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Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-World War II by the British Army Officer Ivan Hirst, it is known for the iconic Volkswagen Beetle, Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017. The group's biggest market is in Automotive industry in China, China, which delivers 40 percent of its sales and profits. Its name is derived from the German-language terms and , translating to "people's car" when combined. History 1932–1940: People's Car project Volkswagen was established in 1937 by the German Labour Front (''Deutsche Arbeitsfront'') in Berlin. In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle and only one ...
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